Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more
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We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials
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United Kingdom
- www.lovetobenatural.co.uk
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AVOID THIS COMPANY
Purchased a carrier from this company at the end of October. Contacted costumer services because we felt it wasn’t the right carrier for us. Colin from costumer services advised to return the carrier which I did as instructed. Sent carrier back with Royal Mail tracked. Return was made 2 weeks ago and since then I just don’t get a reply to my emails anymore. They don’t even confirm if the carrier was received neither reply to my refund request. It feels that they just completely ignore your emails. I wished I had read their reviews on Trustpilot before buying because I am now short of 89.9£ which its a lot of money nowadays.
The reviews they show on their website are only of those transactions that went well but there is clearly a lot of them that are truly disappointing.
Like the plague.
Avoid, avoid AOID.
I find its pretty rare these days to have a bad online buying experience & to receive awful after service comms. But I've found one now.
Ordered an item for wife's birthday. Week later no parcel, no communication so I chase it up. Long story short, after several emails (all instigated by me) and a month later, LTBN claim it must have been lost in post, they no longer have that item(?) and are arranging a refund. Guess what, much like the parcel, I'm still waiting for the refund too! Absolute joke, do not give them your money.

Reply from Love To Be Natural
Beware- almost imopossible to get a refund!
The customer service was very nice during the shopping and shipping process. Unfortunatelly part of my order was defective (I send them pictures and everything) and the shop agreed to make a partial refund, which they didn't manage to process in almost three months despite my nagging emails and eventually they simply stopped responding. At some point they said they forgot and on another even claimed that they had already refunded me. I had to open a despute on Paypal to finally get my refund. They haven't even acknowledged my paypal messages and they haven't apologized at all. I do not recommend this shop.

Reply from Love To Be Natural
Absolutely love the service I received…
Absolutely love the service I received from lovetobenatural Beth & Colin! At first I ordered 2 slings but didn’t like them when seeing in person (personal preference, though colours were beautiful and packaged nicely), arrived very quickly but then I decided to return them, and it was without problems. I was worried as for some people saying they had difficulties, however all I experience was very professional and quick service. They have the best selection of wraps and slings and the best thing was that I asked about one particular wrap which they didn’t have on the website at all, if they happen to stock anytime (it was quite new release from didymos). Beth kindly answered that they can order one for me with their next Didymos delivery! It took about 2 weeks and I received the wrap next day (after they received the order delivered to them). I was willing to wait 1-2weeks more as the European deliveries nowadays take ages, so it was such a surprise! I received my wrap and I cannot be happier, my dream wrap is with me. I will definitely be buying from them again and highly recommend. The best UK based retailer for slings for sure. I can’t thank Beth and Colin enough, I am literally smiling since the dream wrap arrived🥰
Simply Excellent service
Simply Excellent service! I was overwhelmed by the choice of slings available, but I wanted to get the best one for my newborn.
I wasn’t convinced that getting the most expensive one meant I was getting the best one for my baby, so I reached out to Love To Be Natural for some help and advice and they were just superb! Sensitive, patient, knowledgeable and sooooo helpful!
They helped me choose the best one for me, and I am over the moon with it. It’s pretty, comfortable and my baby is happy and secure in it. Thank you so much!
Awful. Avoid and shop elsewhere.
Truly awful customer service. Took my money back in March and still no item or refund.
I purchased an item that I was told the next day that it was no longer in stock. Was told it would take 2 weeks to be in stock. I waited and after 2 months of chasing for an update from the store I asked for a refund. That was 09/05 and as of today (24/05) I still haven’t received my money back or had a response from store.
Really happy with service from Love To…
Really happy with service from Love To Be Natural, brilliant price and next day delivery 😊
Still waiting for my order, Poor customer service!
I've ordered Love & Carry baby carrier on 20th March and I was hoping to get it delivered within couple of days, as delivery states 1-2 days. Now 10 days passed and I haven't received anything yet. I've tried calling their number, writing emails with no answer, very poor customer service.
Now I need this carrier asap and I don't know should I wait or cancel the order.

Reply from Love To Be Natural
Poor customer service
Ordered a sling and a toy on 13/08 and received 02/09.
My order took two weeks to even be dispatched. I had to email for updates as LTBN was not forthcoming, and I had just been left to wonder what was going on.
The sling I chose was listed as 'in stock' on the website, and I wasn't told anything about a delay, or even that the sling wasn't actually 'in stock', until I contacted LTBN.
I have asked for a fitting consultation and both emails have gone unanswered.
This is poor customer service. Would not recommend at all.
Edit to clarify:
I placed my order 13/08 and received an automated email 13/08 stating my order was received.
I emailed LTBN on 19/08 as I'd heard nothing about dispatch of my order, and it was only in their reply on 19/08 that they told me about the delay and stock issue. Here is the point missed: I think better customer service would have involved LTBN emailing me about stock issues when I placed the order, rather than leave me to wonder what was going on for a week; especially as their website sets the expectation that most orders are dispatched within 24 hours.
I have checked all email folders and I have received no reply to either of the sling consultation emails I sent. That was the final straw in me bothering to leave a review.
Would not recommend.

Reply from Love To Be Natural
Great website with large well priced…
Great website with large well priced selection. Very fast processing, communication and delivery with tracking and delivery window.
Super service
Super service! I returned a carrier that I knew I just wasn’t going to get in with. I posted it on Wednesday and then the next morning I received a confirmation email to let me know it had been received along with my refund. Amazing service!
And not only that, I received a personal email from their consultant offering to help me choose a carrier. Honestly fab service. Thankyou!
Not Peace or Love at all...
Bought a wrap for the first time and it was far too long for me to use. I emailed them to return the item as I had not used it outside or for more than two minutes before realising this and was told I would not be eligible for a refund.
I asked to have this issue escalated to a manager and didn’t hear anything back.
I then reviewed the item and company and my review was deleted and not used on website.
What bothers me more than anything is when companies use peace love and natural things to sell and don’t actually have and peace or love or morals at all in business.
I wouldn’t use them again.
This morning after this review I received this response from the company....
Hi Maria,
Apologies the delay in response, it looks like this email has been completely missed due to volume.
We are unable to accept returns of used items - this includes trying wraps on with baby, with which we have to be much more strict given the current pandemic.
We do understand how difficult things are, and we're not trying to be intentionally difficult, but we simply can’t accept return of used items; that’s not how returns work. Returned items need to be in their original, as new condition and suitable for resale; even after trying a wrap with a baby, the wrap will no longer be in the condition it needs to be; I'm speaking from 12 years worth of experience.
We simply don’t have the capacity (or indeed the ethics) to accept returns regardless and then dispose of items that can’t be put back in to stock.
Kind regards,
Colin
I have informed Colin that if they can not provide refunds due to covid then they should not be open as a business as it is unethical and discriminatory to customers and also that a used wrap (although mine is far from used) is actually known to be a better option due to the softness after washing and stretch. He has obviously never wore a wrap!
I will update here with response however it seems an ongoing issue with this company providing refunds as I can see below.
Do not shop here!
Do not shop here!! Still waiting for my refund one month later. The company will not answer calls or respond to my emails. At first I asked for an exchange but I was informed that due to covid this wasn't possible. I then asked for my refund and I've had absolutely no response. It's disgusting as most of the people who will shop here are on mat leave and are therefore on very little income.
For a while now I’ve been thinking of…
For a while now I’ve been thinking of taking advice on how I’m using my sling as I could never seem to get it quite right. In the end I contacted Beth at Love To and Natural and after even just a half hour zoom I couldn’t believe the change it made to my comfort level when using the sling. My advice to other beginners is purchase a good quality sling and don’t be afraid to ask for help if you need it. It will improve how you use your sling and make babywearing much more enjoyable. I highly recommend.
Horrible company
Horrible company. They refused to give me the refund I was entitled to. In the end I sent the item back and put in a claim with PayPal which was successful. I have in the past ordered without issue but if you have a problem they are terrible. Even after pointing out I was entitled to a refund they tried to fob me off with store credit. I have since seen lots of similar negative reviews. I can only assume the positive ones are lucky customers who had no issues or they are completely faked reviews. I don't recommend spending your money on this website. AVOID!
Had to threaten court action to get refund
My wife ordered a sling for our daughter and she was charged twice for it due to a glitch with the website. Love to be natural were notified and agreed to refund the second charge, but the refund didnt happen. Over a several weeks we had multiple promises of a refund that came to nothing. Eventually we had to threaten court action to get the money back.
Very poor service.
Ordered item for Christmas
Ordered item for Christmas. Ordering online was a breeze , item arrived in 2 days, quicker than promised. I’m sure it will be a hit!
I've ordered the wrap month ago
I've ordered the wrap month ago, still didn't receive the item, no refund, they are not responding at all. Happily I've paid through paypal so I can open a case.
I don't recommend at all! Avoid!
Brilliant
Brilliant. Competitive price, item in stock when ordered and delivered next day even though I chose free delivery as I was in no particular rush. Impressed with everything and will recommend to my friends.
Good advice over their chat service
Good advice over their chat service. Excellent pricing and very fast delivery. Placed the order at 3pm and it arrived at 10:35 the next morning. Will definitely be using again.
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