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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the quality of products, noting that jewelry often tarnished quickly, broke easily, or caused irritation and infection. Several people also reported that items did not match their online descriptions and that "waterproof" jewelry was not actually waterproof. Conversely, some people were satisfied with the staff, describing them as helpful, professional, and patient, especially during piercing services. A few other people also felt that the jewelry was lovely and of good quality upon initial inspection, with some finding the nose studs to be a good size and the necklaces to have good clasps.

What people talk about most

Staff

Reviewers mention ambiguous feedback about staff. Many customers praise the staff for being kind, patient,... See more

Product

Reviewers highlight ambiguous aspects of product. While some customers praise the aesthetic appeal of the... See more

Service

Clients share ambiguous opinions on service. Many customers praise the helpful and professional staff, with... See more

Retail

People report ambiguous experiences with retail. Many customers praise specific store locations and staff,... See more

Quality

Customers consistently note negative experiences with quality. Many reviewers report that jewelry tarnishes... See more

Based on these reviews

Rated 3 out of 5 stars

Jewellery is nice but doesn’t last long, tarnishing very quickly so I only buy in the sale. You just have to accept its limited lifespan. I don’t like the fact they won’t give a receipt though. I do... See more

Rated 1 out of 5 stars

Purchased some earrings that arrived late & was offered a gift voucher instead of a refund for the next day delivery that I paid. The earrings looked nothing like they did on the website when they arr... See more

Rated 1 out of 5 stars

I am autistic and have ADHD. The staff were incredibly uncatering to my needs when I saw my sister get her ears pierced. I got extremely panicked, and the staff were simply no use and were quite frank... See more

Rated 1 out of 5 stars

Shopping at this store was chaotic. When I tried to pay, I was told I had to provide my email to get a receipt. Every customer deserves a receipt after purchase — it shouldn’t depend on sharing pe... See more

Rated 1 out of 5 stars

Got my 2nds done here i cleaned my ears properly as they recommended and both of them got infected pretty badly they pierced them very close to my firsts and now my earring is embedded into my lobe! D... See more

Rated 1 out of 5 stars

*UXBRIDGE STORE* I recently went in here to buy some hair assesories, on paying at the till the girl who served me abruptly told me (not asked) that I have to give her my email address if I wante... See more

Rated 1 out of 5 stars

2nd time at the Norwich store and again being refused a physical receipt. The first time I was told it was email receipts only - i refused so had no purchase details. Upon which I complained to thei... See more

Rated 1 out of 5 stars

I bought some necklaces online and on receiving it I did not like the quality. I tried to return it instore and the lady said they do not accept online orders . I tried to return online and raise a r... See more

Rated 1 out of 5 stars

I'll be honest, the earrings are beautiful, they're complete crap, they fell apart after the first time I put them on. I bought four for one, one of them was blue and dyed my whole neck, so I was wond... See more

Rated 1 out of 5 stars

quality is so so poor - their waterproof jewellery is not waterproof at all. after 2 weeks of wear, their ‘waterproof’ necklace tarnished. their earrings irritated my piercings so much that i had... See more

Rated 1 out of 5 stars

If i could give zero stars i would. i recently got a helix pricing at Lovisa and they reassured us they were going to pierce it with a needle however, they then proceeded to use a gun. for a week my e... See more

Rated 1 out of 5 stars

Came across this website looking for earrings and nose studs. They had a sale on (probably always have one tbh) so I got tempted, which ended up just being a waste of money. The earrings looked pr... See more

Rated 1 out of 5 stars

Disgusted that Lovisa refused to give me a paper receipt and said they no longer give them anymore and can only do electronic via email. I won’t be shopping here anymore.

Rated 1 out of 5 stars

Terrible quality, items look cheap and flimsy, necklace broke after opening package. Ridiculous returns policy made to prevent them. Avoid!

Rated 1 out of 5 stars

I used to buy loads of jewellery and now a bracelet I bought from their has broke and I have lost a bracelet because it just fell off this shop is so crap never buy anything from here

Rated 1 out of 5 stars

I went in to the Dublin grafton street store yesterday and saw some cute belly rings which I needed as mine recently fell out. As I was buying the two staff members were arguing infront of custome... See more

Rated 1 out of 5 stars

Very unhelpful to deal with. I bought a ring as a gift for someone. The stone in the ring fell out after a few weeks wear. I asked for a replacement to be sent (I checked and the item was in stock). T... See more

Rated 1 out of 5 stars

Shocking overpriced tat. I’ve spent over 3 hours trying to get a returns address as their online portal does not work. All to be met with AI bot. Never again!!!

Rated 1 out of 5 stars

Belly bars with out ball and thread close do not work. The silly push in/close does not keep the belly bar in place as the ball just keeps coming off. Belly bar has come out numerous times and is now... See more

Rated 1 out of 5 stars

Purchased some earrings from here, opened them when i got home, they were faulty and broken. Called the store to let them know i was going to return them, was told by the staff member that i should re... See more

Rated 5 out of 5 stars

Visited your Preston store today 15/09/25 looking for some evil eye inspired jewellery. Was helped by the manager (can’t remember her name). She found me some earrings, a bracelet and necklace which w... See more

Rated 5 out of 5 stars

Myself and my aunt have popped into lavisa today while shopping and had the most wonderful experience, the staff were wonderful. Courtney helped us with our shopping and helped us with our piercin... See more

Rated 5 out of 5 stars

Took my 6 yr old granddaughter to get her ears pierced at the Dundee store, the person serving us could not have been more helpful/ pleasant, put my granddaughter at ease and spoke to her all through... See more

Rated 5 out of 5 stars

I am genuinely surprised by all the poor reviews! My daughter has been asking for Lovisa bits for a while, as her friends had some and they've commented that they find the stuff good quality. As I had... See more

Rated 5 out of 5 stars

Highly recommend the Maidstone store. I have ADHD & autism and I randomly decided to get my second piercing done. Unfortunately I didn't get the lovely assistants name but I was very impressed. Sh... See more

Rated 5 out of 5 stars

Went to the Palms Shopping Centre today to get grand daughter’s ears pierced. What an outstanding service we had from Chloe. Lovely person explained everything in detail and was so professional to us... See more

Rated 5 out of 5 stars

I visited the Basildon Eastgate shopping centre store, and had a wonderful experience, I had both my helix's pierced by Hatice, she was very patient and kind, making me feel comfortable and at ease... See more

Rated 5 out of 5 stars

I visited the Newcastle upon tyne store today and service was superb. There was a lovely range of costume jewellery and some eye catching rings. I tried a ring on and couldn't get it off my fing... See more

Rated 5 out of 5 stars

I visited the Woking shop and was very pleased with the service I received. I had to buy some jewellery for my goddaughter and had to seek some advice from the assistant. She was very helpful and the... See more

Rated 5 out of 5 stars

The worker Menalie provided great care and delivery of my double piercing. It was fast and very well-done. She is professional and I would definitely recommend getting your ears pierced by her!

Rated 5 out of 5 stars

I got my ears pierced for the first time at the branch in Glasgow Buchanan Galleries and the ladies who served me were amazing. So helpful, polite and just in general lovely ladies. I hope to go back... See more

Rated 5 out of 5 stars

Visited Lovisa Meadowhall today and the staff went above and beyond to sort out an issue I had regarding ear piercing! All so helpful, interested, and so pleasant! Sophie, Yumna, Aisha, Paris, the com... See more

Rated 5 out of 5 stars

Came in today to have my 3rds pierced and cartlidge, Courtney and Shania were lovely. Patient, reassuring and polite. Very Helpful. Lovely Telford Team💜

Rated 5 out of 5 stars

Bless Rajanee so much! She helped me so much, I had a few necklaces that tangled up like a lot and bless her she untangled them all for me and was so polite and helpful the whole time.

Rated 5 out of 5 stars

The store was very busy, however the staff were both so lovely, helpful and giving advice !to anyone who needed it. Thanks Kim

Rated 5 out of 5 stars

Had my ears pierced with my friend by Elsie in the Bluewater store. we were both nervous but she talked us through it and really put us at ease and made us feel so comfortable. She was very profession... See more

Rated 5 out of 5 stars

Today my 3-year-old daughter had her ears pierced at Lovisa in Victoria Place Shopping Centre, Tunbridge Wells, and the experience was wonderful. The ladies there were incredibly kind, patient and... See more

Rated 5 out of 5 stars

Fantastic experience getting my ears pierced today. Great advice and helpful customer service. Thank you!

Rated 5 out of 5 stars

I went in to the the trafford centre with my little girl who was wanting her ears pierced but was very nervous, Rhea the store manager came and spoke to my little girl who quickly calmed her nerves an... See more

Rated 2 out of 5 stars

Brisbane Store 2/9/25 Girl was inexperienced but pleasant Nose piercing is crooked... have had issues since walking out the door... manager arrived, was very abrupt ... do NOT recommend 😔

Rated 2 out of 5 stars

When paying, was asked for e-mail address which I refused as I wanted a paper receipt. Girl told me "the printer's broken" (??) so was forced to give my e-mail address. I asked what happens to those w... See more

Rated 1 out of 5 stars

It took two weeks for the items to be shown as delivered and in fact not actually delivered to me. The parcel has no proof of delivery either. Will not use ever again.

Rated 1 out of 5 stars

I wanted a clip on earing but it was a hoop piercing so the worker said it can come with a clip on attachable back but it doesn't work this worker was inexperienced -

Rated 1 out of 5 stars

I have never written a review about a shop before but because they were so awful I had to. I asked the tall blonde girl, how much is it for ear piercing? She said….. Dunno. And looked a me with a dirt... See more

Rated 1 out of 5 stars

Waste of money and rip-off. My daughter was heartbroken over a necklace we brought Don't buy lf you want to save your money Please dont buy unless you want to waste your money

Rated 1 out of 5 stars

Went in and had my thirds done. Don’t get me wrong the earrings are pretty. I was told all about the aftercare and was happy with what to do, they said it was included in the price. But after I had p... See more

Rated 1 out of 5 stars

I had a nose piercing two weeks ago and it has fallen out 6 times. I went back to the shop to see if they could put it back in; and I was told to let the hole close up then go back for them to do the... See more


2.7

Poor

TrustScore 2.5 out of 5

109 reviews

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Rated 5 out of 5 stars

Lovely staff!

The store was very busy, however the staff were both so lovely, helpful and giving advice !to anyone who needed it.

Thanks Kim

April 10, 2026
Unprompted review
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Rated 5 out of 5 stars

I went in to the the trafford centre…

I went in to the the trafford centre with my little girl who was wanting her ears pierced but was very nervous, Rhea the store manager came and spoke to my little girl who quickly calmed her nerves and talked her through the process step by step, my little girl then asked if Rhea would actually pierce them as she felt comfortable and confident with her, she had them pierced with no problems at all and no tears, I would juts like to say a big thank you to Rhea for taking time to make her feel comfortable, she was so lovely and polite and let her take all the time she needed till she was ready, thanks again, oh and she really loves her new piercings 👍

April 8, 2026
Unprompted review
Rated 3 out of 5 stars

Throwaway jewellery

Jewellery is nice but doesn’t last long, tarnishing very quickly so I only buy in the sale. You just have to accept its limited lifespan.
I don’t like the fact they won’t give a receipt though. I don’t wish to give my email and they refuse any receipt without it.

April 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Shocking overpriced tat

Shocking overpriced tat. I’ve spent over 3 hours trying to get a returns address as their online portal does not work.
All to be met with AI bot.
Never again!!!

March 25, 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality

I'd never seen this store before so went in for a look, and ended up buying three pairs of silver stud earrings.
Disappointingly two of the pairs broke (the stones fell off) before I'd even got them in my ear lobes.
I now have to incur travel expenses to take them back 😠 and won't be repurchasing.

March 17, 2026
Unprompted review
Rated 5 out of 5 stars

Today my 3-year-old daughter had her…

Today my 3-year-old daughter had her ears pierced at Lovisa in Victoria Place Shopping Centre, Tunbridge Wells, and the experience was wonderful.
The ladies there were incredibly kind, patient and professional. They made my daughter feel calm and comfortable, and everything was done quickly and gently.
She even received a little pillow as a gift to lie on, which was such a sweet touch.
Thank you for making this special moment such a lovely experience. I would definitely recommend this store.

March 12, 2026
Unprompted review
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Rated 5 out of 5 stars

Great piercing experience

Had my ears pierced with my friend by Elsie in the Bluewater store. we were both nervous but she talked us through it and really put us at ease and made us feel so comfortable. She was very professional and kind. Will definitely be recommending. Thankyou

February 27, 2026
Unprompted review
Rated 1 out of 5 stars

quality is so so poor

quality is so so poor - their waterproof jewellery is not waterproof at all. after 2 weeks of wear, their ‘waterproof’ necklace tarnished.

their earrings irritated my piercings so much that i had to stop wearing them as after a day of having them in, my piercings were bleeding and swollen. now that i’m wearing my other earrings again, the irritation is gone.

i don’t know what they make their jewellery out of, but it’s definitely not the quality they claim. the only good thing is their customer service, but it’s really not worth it to even purchase from them in the first place.

March 8, 2026
Unprompted review
Rated 1 out of 5 stars

Refusal to give paper receipt

Disgusted that Lovisa refused to give me a paper receipt and said they no longer give them anymore and can only do electronic via email. I won’t be shopping here anymore.

February 28, 2026
Unprompted review
Rated 1 out of 5 stars

Awful staff members and cheap quality products

Purchased some earrings from here, opened them when i got home, they were faulty and broken. Called the store to let them know i was going to return them, was told by the staff member that i should read their policy because they can’t give refunds for faulty items. He was extremely rude and dismissive and was also rude when he served me in store. The policy states that faulty/broken products should be brought back into store for a refund, i contacted customer service who confirmed this, i’m reluctant to even take the product back in store because of how rude the staff members were. When i was being served he shoved the keyboard towards me and rudely asked for my email without explaining why. The online customer service has been extremely helpful with quick responses, so will be purchasing online from now on.

February 26, 2026
Unprompted review
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Rated 1 out of 5 stars

I had a nose piercing two weeks ago and…

I had a nose piercing two weeks ago and it has fallen out 6 times. I went back to the shop to see if they could put it back in; and I was told to let the hole close up then go back for them to do the hole again they would charge me a second time. The first time costed me £44, and they would charge me the same amount I first paid for a second time.
I DON’T THINK SO!!!

February 25, 2026
Unprompted review
Rated 1 out of 5 stars

2nd time at the Norwich store and again…

2nd time at the Norwich store and again being refused a physical receipt. The first time I was told it was email receipts only - i refused so had no purchase details. Upon which I complained to their HO. Was then told by the HO via email that a physical receipt can be given if requested.
The 2nd and last time in store I was told again it was email or a "Gift receipt" - which does not have the transaction details. Even when I told them about the email from their HO stating I could, they still said it was email or a Gift receipt. Again complained to their HO who sent me an email without actually reading what i had put.
Now escalating the company to Citizens Advice who forward details to Trading Standards

February 22, 2026
Unprompted review
Rated 1 out of 5 stars

No aftercare available and uneven piercings

Went in and had my thirds done. Don’t get me wrong the earrings are pretty. I was told all about the aftercare and was happy with what to do, they said it was included in the price. But after I had paid for the earrings they told me that there was no aftercare left and I would have to pay an extra £12 for “advanced” aftercare. On top of that, one of the piercings if extremely closer to my seconds than the other. To be fair, my other piercings aren’t even ( which I told her) and we both decided it wouldn’t look right till there was an earring in. Put the dots on, all happy with placement. But when she pierced it, it wasn’t very central to the dot. And made it too close to my seconds that’s piercing.
They also need to give an option for a printed receipt, and not taking an email for it.

February 17, 2026
Unprompted review
Rated 5 out of 5 stars

Visited Lovisa Meadowhall today and the…

Visited Lovisa Meadowhall today and the staff went above and beyond to sort out an issue I had regarding ear piercing! All so helpful, interested, and so pleasant! Sophie, Yumna, Aisha, Paris, the company are lucky to have you, and thank you from a very satisfied customer!!

February 14, 2026
Unprompted review
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Rated 5 out of 5 stars

Great experience, lovely staff.

Took my 6 yr old granddaughter to get her ears pierced at the Dundee store, the person serving us could not have been more helpful/ pleasant, put my granddaughter at ease and spoke to her all through the process. Great experience.

February 8, 2026
Unprompted review
Rated 5 out of 5 stars

We went to Huddersfield store yesterday…

We went to Huddersfield store yesterday and was told about earrings is on 50%off sale and been advised to come back tomorrow so we did go back and one of the staff trying to scam us to charge full price even though they still on sale then TANZILA take over and serve us with professional service she is too good is her work she deserves praise so
She serve us and give us 50% off as was originally on it and she pierced my daughter ear and we are so happy they way she treat us she is very good in her job. May God keep her happy

January 25, 2026
Unprompted review

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