Lovisa Reviews 

1,276
•
TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Evaluating 201 reviews, most reviewers were unhappy with their experience overall. Consumers frequently complained that the jewelry is extremely poor quality, breaking quickly after purchase and causing skin irritation or turning green. Buyers also mentioned that prices are too high for such defective items, while staff members often refused to issue refunds or accept legitimate returns. Some reviewers were happy with the staff, noting that the in-store piercing service was professional, gentle, and carefully executed. Customers deeply appreciated when employees took extra time to ensure a comfortable, welcoming, and hygienic environment during their appointments. Visitors stated that the team helped them find suitable items and provided wonderful assistance.

What people talk about most

Product

Clients share negative opinions on product quality, expressing deep disappointment as reviewers report that... See more

Staff

Customers had ambiguous experiences with staff, frequently praising friendly and gentle employees who made... See more

Service

Users describe ambiguous interactions with service, with many customers praising staff for quick and helpful... See more

Price

People report negative experiences with price, noting that cheap jewelry is sold at high costs and that items... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Bought earrings in Lovisa for fully healed piercings I have for years. Both are now infected. I’ve never had this with earrings from Penneys which are dirt cheap!

Rated 2 out of 5 stars

I spent €40 on two packets of nose rings and earrings €20 each and we opened one of the packets and the nose ring was broke went to return it and they said we must have opened the packet wrong and the... See more

Rated 1 out of 5 stars

So I went to the store like two days ago and I put on the necklace and the charm fell off and I called and they said there’s nothing they can do about it which I totally understand but their jewelry i... See more

Rated 1 out of 5 stars

Misleading pricing on website and in store. Advised earrings selected were £32 but were actually £39 and then without even asking me added premium aftercare solution to the bill for a further £12 to c... See more


Company details

  1. Costume Jewelry Shop

Written by the company

Lovisa is the fashionable on-trend Jewellery specialist. Discover our latest styles and curated range for every bejewelled occasion you have in life. With all Jewellery Basics to Statement Earrings, Necklaces, Wristwear, Rings or Tiaras, Plated; as wel...


Contact info

2.2

Poor

TrustScore 2 out of 5

1K reviews

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No recent history of asking for reviews

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2.2

All reviews

(1,276)

402 reviews in the last 12 months

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Rated 1 out of 5 stars

It was pretty for like two days the …

It was pretty for like two days the they started to turn green which was not supposed to happen. As said in the packaging. I never developed any irritation and with those expensive earrings yes. I hate them do t buy!!

August 21, 2026
Unprompted review
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Rated 5 out of 5 stars

18 month old ear piecing

A few weeks ago we took our 18 month old to get her ears pieced in the Canterbury store. Both Crystal the manager and Ida the shop assistant were amazing. They were so professional and kind with our daughter. They made not just her but us as her parents feel comfortable and at ease. They pieced her ears at the same time quickly with no fuss. They gave us the care kit and thoroughly explained how to look after her ears. They made us feel very welcome to come back if there were any issues but there hasnt been. My daughters ears wernt red or swollen or even scabby from the piecing. They have healed remarkably well its like shes always had them pieced. The earings themselves are beautiful and good quality. She got the 3mm 9ct yellow gold and crystal stud.
Thank you for making our experience a core memory.

From Laura

September 18, 2026
Unprompted review
Rated 1 out of 5 stars

SCAM SCAM SCAM

The district manager, Ava told me she doesn't care if I write bad reviews about my experience at Richmond Centre in BC.
They gave me a VERY HARD TIME when I demanded my receipt for $135 purchase. I got my ears pierced and I only hope, they don't get infected, and they claimed my earrings were 24K gold. I doubt it !!!
They did not give me a receipt after my purchase. As they told me I would get my receipt in my email. I NEVER got it !!
They do not care about consumer rights. I called customer service ,and it is an AI program. Not a real person. It has been 3 days, and I still haven't got my receipt from them. The district manager argued with me for a half an hour, and told me she's going "above and beyond" to send me my receipt, but she sent me HALF receipt and all BLURRY. Wow ! What a lack of professionalism. Even after I told them it was my LEGAL right to have a receipt, they still didn't care. She laughed at me.
They are a SCAM OUTFIT. STAY AWAY !!!!!

October 12, 2026
Unprompted review
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Rated 1 out of 5 stars

I purchased two pairs of earrings in…

I purchased two pairs of earrings in Harrow on the hill in St Ann's shopping centre and the person who served me didn't say anything about the returning policy....
Hmmm,.. Today I was going back after 5 days to return them as i was changed my mind and also after riding the reviews.
Honestly,i want to return them in the same condition are bought, without using or trying,and a nother person told me to call the customer service!!!
Today I learned something and I want to tell everyone!!!
Be very careful when buying anything from Lovisa as is a very big scam!!!
Honestly, I have some very good and expensive sterling silver earrings and bracelets from different places but Lovisa is nothing compared with!
Please,be careful before buying from them!!!

October 11, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience at Erina…

Very disappointing experience at Erina NSW. The item I wanted to purchase was clearly marked with one price on the tag, but scanned at a higher price at the register. When I questioned it, the staff member was quite rude and told me she could not honour or change the displayed price without calling a manager, she tried to call and the manager didn’t pick it up, and the interaction became quite passive-aggressive. This is not the first time I have noticed pricing inconsistencies here, and I find this kind of practice misleading and very frustrating for customers. Businesses should ensure their displayed prices are accurate and handle pricing discrepancies professionally.

October 11, 2026
Unprompted review
Rated 1 out of 5 stars

I visited Lovisa about two weeks ago…

I visited Lovisa about two weeks ago and purchased several pairs of earrings. Unfortunately, four pairs caused irritation and itching in my ears, and I was unable to wear them comfortably.

I went to the Cerritos Mall location to return the earrings, but I was surprised and disappointed that they refused the return due to “hygiene purposes.” I had previously returned earrings at Lovisa without any issues, so I found this policy and experience very frustrating.

I’m also disappointed with the quality of the products. Some of the jewelry tarnishes quickly, especially considering the prices.

After this experience, I will not be returning to this store. I expected better quality and better customer service.

August 14, 2026
Unprompted review
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Rated 1 out of 5 stars

Not a nice experience.

I had my piercings done in January. Obviously I waited few good weeks for them to heal. When one of the ear healed fine, the other is a total mess. It’s bleeding every now and then and it’s just ropy and not very good. I am not happy about the quality of the service and I won’t be using them again, that’s for sure.

January 31, 2026
Unprompted review
Rated 1 out of 5 stars

MONTH END MADNESS BUT YOUR SELFIES WERE THE PRIORITY

Dear Management,

I would like to bring a concerning customer service experience to your attention.

On 26 September 2026, during the month-end trading period, I visited your Lovisa store at Hemmingway's Mall. As the store was exceptionally busy, I would have expected staff to prioritize assisting waiting customers. Unfortunately, while we were standing at the till ready to make a purchase, two of your staff members chose to take selfies instead of serving customers.

After waiting for some time, I commented, "You know you have a sale here!" in an attempt to draw attention to the fact that customers were waiting to be assisted. My comment was completely ignored, and the staff members continued taking selfies before eventually attending to customers.

This behaviour was disappointing and unprofessional, particularly during a busy month-end period when customer service should be a priority. Taking personal photographs while customers are waiting to be served creates a poor impression and reflects negatively on the store's commitment to customer care.

I kindly request that management address this matter and provide additional customer service and soft skills training to staff to ensure that customers feel valued, acknowledged, and attended to promptly.

September 26, 2026
Unprompted review
Rated 2 out of 5 stars

Falls out easy

Bought a belly bar, felt secure then fell out by itself whilst I was out, £18 gone

September 27, 2026
Unprompted review
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Rated 1 out of 5 stars

It was a terrible experience

It was a terrible experience, and I’m extremely upset. The product is very poor quality—worthless and unwearable. When I tried to return it in the store, the staff asked for a number that wasn’t the order number. They said it was another number associated with the product, but I couldn’t find it anywhere. I showed them the order confirmation email, which included my order number and payment information, and the receipt from Shop, the third party, but neither had the number they wanted. I had no idea where to find it, yet they insisted I locate it. I called the manager, but she was rude and unhelpful. Their return process is so confusing and disconnected that I couldn’t return the item in the store. What a waste of time and money. I’ll never shop there again!

September 27, 2026
Unprompted review
Rated 1 out of 5 stars

One star is being generous

One star is being generous. I genuinely had the worst experience here. I walked into the store. All Gideon excited to buy myself a new jewelry. I purchased the $30 earring very excited I walked straight over to the mirror in the store and proceeded to open the baggage. As soon as I open the package before I even put it near my ear it breaks so obviously I ask for a refund and they tell me they can’t take ear jewelry back. I am extremely angry and disappointed in this customer service. I will not be purchasing again. You have lost a customer.

September 25, 2026
Unprompted review
Rated 1 out of 5 stars

Saturday my granddaughter turned 1 and…

Saturday my granddaughter turned 1 and we got her ears pierced. Woke up Sunday morning both earrings were off. Called Loriva Anjou, horrible service. Should’ve checked reviews before going. Giving a 1 star because can’t give less!

September 19, 2026
Unprompted review
Rated 1 out of 5 stars

NEVER BUY FROME HERE

First time buying from them, and it was awful. Jewelry is so expensive even tho they break in two days. My bracelet broke in a day from a simple thing. It was 30 dollars a waste of money. Today I was putting on my necklace which was so cute however when I was trying to connect it, the piece to connect it broke off and then all the things on the necklace fell off after it. It was 20. Awful, never buy from here only thing I have left is earrings which I’m waiting for it to fall apart cause it probably will 🤷‍♀️

September 19, 2026
Unprompted review
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Rated 5 out of 5 stars

Excellent!

Popped into the new shop in Epsom Surrey and was very impressed with the service. I’d had my ears pierced 50 years ago and have never been happy with them as one is higher than the other. The manager Aga suggested I had the odd one pierced in the correct place. Zoe took her time to make sure the new place was perfect before piercing. I am delighted with the results! Thank you Zoe & Aga.

September 17, 2026
Unprompted review
Rated 1 out of 5 stars

Salesperson (possibly manager) removed…

Salesperson (possibly manager) removed sales sticker from item and charged full price. Emailed receipt which was never received!
Not ideal customer service at Waurn Ponds Victoria. Never trust them to send you a receipt! Always check what you are charged!

September 18, 2026
Unprompted review
Rated 1 out of 5 stars

17 Sep 2026

17 Sep 2026, Lovisa Sunway Putra.

To the Lovisa Management Team,

​I am writing to express my absolute outrage and deep disappointment regarding the appalling service I received at your Sunway Putra Mall outlet today. As a customer, I expect a basic level of professionalism, courtesy, and efficiency—none of which were present during my visit.

​I spent approximately 15 to 20 minutes in the store, during which two staff members (a Malay employee and an Indian employee) sat at the counter the entire time. Rather than attending to shoppers or managing the store, they spent my entire visit loudly discussing their personal lives and ex-boyfriends. They made zero effort to greet, assist, or show any form of customer-oriented service to anyone in the shop.

​The situation became even more infuriating when I approached the register to pay:

​Unprofessional Demeanor: The Indian staff member failed to greet me and continued chatting with her colleague about buying coffee while processing my visit.

​Undisclosed Payment Policies: There was no visible signage indicating a "exact change only" cash policy.

​Arrogant and Unhelpful Attitude: When I was short by RM28 in physical cash, the staff member arrogantly and bluntly stated they would only accept exact change. She was utterly reluctant to assist, refused to handle the transaction reasonably, and failed to suggest any alternative payment methods (such as card or QR payment).

​Faced with such blatant disrespect, hostility, and pure incompetence, I chose to walk out without making my purchase. I refuse to give my business to an outlet that treats paying customers as a nuisance.

​This level of negligence severely damages Lovisa’s brand reputation. I demand that management take immediate action to investigate this incident, review the conduct of the staff on duty today, and address the lack of clear payment signage at this branch. Lovisa needs to drastically re-evaluate its hiring and training standards to ensure employees actually focus on their jobs instead of bringing their personal issues to the sales floor.
​I expect a prompt response detailing the concrete steps you are taking to rectify this matter.

September 17, 2026
Unprompted review

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