Banner for LV=

LV= Reviews 

85,827
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 6,019 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing competitive, often receiving quotes significantly lower than other providers for similar coverage. Many people praised the efficient and helpful service, especially when dealing with stressful situations like accidents, noting quick resolutions and clear communication. The website and overall process were also highlighted as straightforward, easy to navigate, and quick to complete. However, some customers also noted issues with customer service, experiencing long hold times, unanswered questions, or difficulties reaching a manager. A few other people also felt that renewal premiums could be unacceptably high, with some policies increasing significantly or having coverage details changed after activation.

What people talk about most

Price

Users describe positive interactions with price, with many reviewers finding competitive quotes and good... See more

Service

Customers had positive experiences with service, often highlighting the efficiency and speed of claims... See more

User experience

Clients share positive opinions on user experience, frequently highlighting the ease of use and... See more

Website

Reviewers mention positive feedback about the website, with many finding it easy to navigate and use for... See more

Customer service

People report ambiguous experiences with customer service, with many praising initial contact and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I previously had 25+ years NCD before going on to a small fleet policy for the last 5 years. Despite having proof of no claims for this period, none of this was taken into account meaning I effectivel... See more

Company replied

Rated 5 out of 5 stars

Last year the renewal premium went up unacceptably high so I went with Hastings Direct. My renewal is up again so I thought I'd give LV another try. Very competitive quote so I'm back with LV. Such a... See more

Company replied

Rated 4 out of 5 stars

Straight forward to read and adjust any car insurance requirements on their website prior to the purchase.Not the cheapest but competitive.No body knows how good an insurance company is until you unfo... See more

Company replied

Rated 5 out of 5 stars

Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

86K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(85,827)

5,752 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Last year the renewal premium went up…

Last year the renewal premium went up unacceptably high so I went with Hastings Direct. My renewal is up again so I thought I'd give LV another try. Very competitive quote so I'm back with LV. Such a shame Allianz are ditching the LV brand as it's tried, trusted and loved brand in the UK. Everyone knows who LV are. They don't really know (or care) who Allianz are so I expect we'll be losing a good deal of UK business. Thanks Allianz.

June 30, 2026
LV= logo

Reply from LV=

We're happy to hear we were competitive for you :) ^Sam

Rated 5 out of 5 stars

Quick, fair value for a written off car

Losing a car is never great, but LV made it straightforward, quick and coughed up a reasonable value for the car. People I dealt with were professional and friendly.

July 6, 2026
LV= logo

Reply from LV=

We loved reading this Big Al, your comments made us smile. ^Nic

Rated 3 out of 5 stars

Much room for improvement

What should have been a straightforward claim for a minor incident was often drawn out and complicated. Time to answer phone calls was ridiculously long.

June 23, 2026
LV= logo

Reply from LV=

Hi , we're sorry things haven't gone smoothly for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Nic

Rated 1 out of 5 stars

My today’s experience with LV was…

My today’s experience with LV was downright outrageous. After moving to a safer village, I was slapped with an absurd £245.69 fee, while my partner paid none. I asked 10 direct questions—zero answered. I demanded a manager—“no one available.” In a company this size, that’s unbelievable.

I paid £247 monthly for months to them, now I pay £97 elsewhere with so much more additional!. An absolute lack of accountability, answers, and leadership is unacceptable. You owe me, and every customer you are putting through this an apology. Disgusting behaviour.

July 6, 2026
Unprompted review
LV= logo

Reply from LV=

Hi Pavla thanks for bringing this to our attention. If you would like to contact us so we can investigate, please email LVGIFeedback@lv.co.uk and we'll look into it. ^Joe

Rated 5 out of 5 stars

Competitive rates

Competitive rates. Been using in LV in our smoky for years

July 6, 2026
LV= logo

Reply from LV=

Thanks for your feedback Denise ^Nic

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look