My dogs use to love this stuff and i would order about 15 to 20 bags a week for my 3 large dogs, however it went from being a red beef colour to a brown and white weird smelling meat that my dogs refuse to eat and i was throwing more away than they eaten, i did complain and they said it was normal but ask yourself this if you bought some minced beef for your tea and it was a weird brown colour would you eat it. And with the price increases twice a year you would think that they would be using decent beef I did not even mind the price increases as with everything else going up it was expected, but the only thing that went up was the price the quality went so far down that my dogs would rather go without than have to eat it, and when they did eat some of it i dont want to even go into the mess of cleaning up after 3 dogs with tummy upsets so i now steer clear of this company