Phase Eight Reviews 

8,615
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 1,491 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptionally helpful and attentive store staff members who offer wonderful, honest advice on sizing, colors, and clothing styles for special events. Shoppers also deeply appreciate the wide selection of good quality clothing items available in physical stores and the welcoming, smooth purchasing environment. Some reviewers were not happy with customer support interactions and online ordering processes. Many people frequently noted difficulties dealing with unhelpful online chat agents, delayed refunds for returned items, and persistent problems when trying to reach customer service over the telephone.

What people talk about most

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff who provide... See more

Service

Consumers find service to be positive, highlighting polite, knowledgeable, and attentive staff who go above... See more

User experience

Users describe positive interactions with user experience, highlighting how helpful, attentive, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited the Gretna Phase Eight store to look for a dress for an upcoming event Was assisted by Sally Sally was patient & attentive & really helped me understand what colours & styles wer... See more

Company replied

Rated 5 out of 5 stars

I had an excellent experience at the Phase Eight store at Cheshire Oaks. The staff were incredibly helpful in finding the right sizes, colours and styles to suit me. I’m so grateful for their pat... See more

Company replied

Rated 5 out of 5 stars

Visited the Leeds store on Saturday with my daughters & my daughter’s future mother in law looking dresses to wear to my daughters forthcoming wedding. The Lady and gentleman instore (sorry did... See more

Company replied

Rated 5 out of 5 stars

Excellent service from Lynn (I think that’s her name) at Bluewater! What a helpful lady. I was looking for a wedding outfit and she kindly assisted and gave me her opinion on a dress and some ideas fo... See more

Company replied


Company details

  1. Shopping & Fashion

Information provided by various external sources

Established in London, in 1979, with a single boutique store, Phase Eight today is an incredible success story, with over 500 points of sale globally. Since launching internationally in 2012, the brand has rapidly expanded to include 200 stores and concessions across 22 countries in Europe, Asia, the Middle East and the Americas. When it launched, Phase Eight’s philosophy was to create an original, design-led brand offering a premium shopping experience for women who are looking for modern, stylish and considered day, work and occasion wardrobes. These are core values that are still passionately upheld today, and have played a key role in driving the worldwide success of Phase Eight.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 84% of negative reviews

Typically replies within 48 hours

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4.4

All reviews

(8,615)

1,378 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent, helpful staff

I was at Westfields and Bluewater shops - received excellent customer service at both, staff were very helpful

October 1, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Sandra,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

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Rated 5 out of 5 stars

Lovely store with excellent helpful…

Lovely store with excellent helpful smiley staff. Nothing is ever too much trouble when you shop there. Would highly recommend!

September 28, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Wendy,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

Rated 5 out of 5 stars

Wedding Guest Dress Shopping

Went in to see what dresses were in as my nephew's wedding is 6 months away.
Saw a dress straight away. A member of staff offered to take it to the changing room whilst I carried on browsing. Staff didn't push dresses on me. Allowed me to try different styles and helped with ensuring a good fit too.
Other staff members were nodding in agreement at my final choice.
Online shopping is great, but there's no substitute to being able to try things on first, with knowledgeable, helpful, friendly staff on hand.

Always my 'go to' for Occasion wear ❤️

September 29, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Gaynor,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 5 out of 5 stars

It was very pleasant shopping in your…

It was very pleasant shopping in your store the sales lady was very nice she wasn't pushy but very helpful & she seen to know what I was looking for so many thanks to her

September 21, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Denise Bekhet,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 1 out of 5 stars

Ruined birthday gift AWFUL SERVICE AND AWFUL CUSTOMER…

AWFUL DELIVERY SERVICE AND AWFUL CUSTOMER SERVICE AND SHODDY GIFT CARD EXPERIENCE

My sister bought me a physical gift card with next day delivery online as she had a serious illness that she was recovering from which prevented her from buying a gift in person. This was not delivered, Phase eight customer service stated it would be delayed and delivered on the 29th Sep, seven days after my actual birthday. This was also not received and it was stated this was never sent. Eventually they stated that they would send an email to the value of the gift but it doesn’t work on the website due to ‘technical issues’ and I have to use in store which is challenging as I am acting as a carer at the moment.

This to me is mis-selling bordering on dishonesty. Phase eight have taken out money, have not provided us with what we requested. My sister has had to exchange several emails and chasers while balancing rehab and physical therapy after a brain bleed…and no one can give us a straight answer.

I have been a faithful customer of Phase Eight and this is AWFUL AWFUL customer service.

September 19, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Robina,

I am truly sorry to hear about the difficulties you and your sister experienced with the delivery and customer service regarding the gift card. It’s deeply disappointing to know that what was meant to be a thoughtful gesture was overshadowed by these challenges.

I completely understand how frustrating and upsetting this situation must have been, especially given the circumstances with your sister's illness. Your feelings are completely valid, and I appreciate you sharing your experience with us.

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Rated 1 out of 5 stars

Phase Eight online shopping experience…

Phase Eight online shopping experience has to be the worst I have ever had. Bought two items online, and on arrival my order was missing one item. I reported it immediately using the online service. I had to sign a denial of receipt Form before any action could be taken. The customer service team based in South Africa were unfriend, unhelpful, and unsympathetic to my situation and the whole process of receiving a refund was very challenging. I had bought the items during a 20% discount period, and as they would not send a replacement I had to go onto the site again to purchase the item again. However the 20% discount had finished, and after many minutes talking to customer service they agreed to give me a 20% discount code. However this did not work, and after four different codes were attempted on the website I gave up. The solution was given that I could buy it at full price and they would give me a 20% refund in voucher form!!! What? Why? at no point did they make this whole process easy and I will no longer be buying anything from Phase Eight via their website as their customer service is awful. The whole experience was like walking through treacle.

September 29, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Littlewal,

Thank you for bringing your experience with Phase Eight to our attention. I am truly sorry to hear about the missing item in your order and the difficulties you faced with our customer service team. This is not the standard of service we strive to provide, and I understand how frustrating this must have been, especially after purchasing during a discount period.

Please be assured that your feedback is taken seriously, and I will personally look into your case to ensure a satisfactory resolution. If you are willing, could you please share any additional details or order information so I can assist you further?

Thank you for your patience and understanding. We value your support of Phase Eight and hope to restore your confidence in our brand.

Rated 5 out of 5 stars

Cambridge Grand Arcade store

Your staff in your Cambridge Store in the Grand Arcade could not be more helpful if they tried. Everyone treated me with respect and kindness, helped me decide on a dress, and the service was 10 out of 10. I can highly recommend this store in Cambridge Grand Arcade if you are looking for something nice to wear for an occasion or every day wear. Well done to you all in this store, you should all be very proud of yourselves.

September 26, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Sarah,

Thank you so much for your wonderful feedback! We're thrilled to hear that our team at the Cambridge Grand Arcade store provided you with such excellent service and made your shopping experience enjoyable. Your kind words mean a lot to us, and we'll be sure to share your compliments with the entire team.

We look forward to welcoming you back to Phase Eight for your future occasions and everyday wear

Rated 5 out of 5 stars

Excellent choice and customer service.

I went to look for a “mother of the bride” dress, with my two daughters, in the shop in Birmingham . There was a great choice for us to look at and Linda left us to browse without being too pushy. She offered help and advice when I needed it, and I ended up with a beautiful dress and matching fascinator.

September 28, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Anon,

Thank you so much for your wonderful feedback! We're delighted to hear that you and your daughters enjoyed your visit to our Birmingham store and that Linda was able to assist you so thoughtfully. Congratulations on finding a beautiful dress and matching fascinator for such a special occasion. We truly appreciate you sharing your experience with us.

If you need any further assistance, please don't hesitate to get in touch.

Rated 5 out of 5 stars

Wonderful staff

Good selection of good quality clothing. Very helpful staff, not pushy at all but very friendly and helpful. I saw all staff being really kind and positive to everyone in the store and all shoppers looked as though they were enjoying the help offered. I genuinely felt valued to a degree I haven’t felt in a shop for a very long time. I am definitely recommending Phase 8 to my friends and family and I will definitely return to shop there again.

September 27, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Hi MS A DAWES,

Thank you so much for your wonderful feedback. We're delighted to hear that you had such a positive experience in our store and that our team made you feel welcome and well looked after.

It's especially lovely to know that you found clothing you love and that the quality and fit exceeded your expectations. Your kind words mean a great deal to us, and we can't wait to welcome you back for your next visit.

Thank you for choosing Phase Eight. We look forward to assisting you again in the future.

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Rated 5 out of 5 stars

Excellent customer service with a…

Excellent customer service with a genuine smile

September 11, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Sally,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 5 out of 5 stars

The ladies in the store were brilliant

The ladies in the store were brilliant. Helpful and friendly, knew exactly when to leave us to browse and when we might need help. Huge choice of dresses and accessories available (had gone in to find mother of the bride dress) great quality clothing

September 25, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Holly,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 5 out of 5 stars

Worcester store

I visited the Worcester store this week and both ladies in the store were so helpful. I had an arm full of items I wanted to try on and it was placed in the fitting room for me. As I was on my own a day kindly helped secure the dresses at the back and got me different sizes when needed. When trying on a dress I loved she also got me shoes to try on with it. The lady at the till was also very friendly, making comversation about what the dress was for etc. I will definitely be back and was very pleased with my visit. The dress is stunning and seems to be very good quality too.

September 24, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Niamh,

Thank you so much for taking the time to share your wonderful experience at our Worcester store. We're thrilled to hear that the team made your visit so enjoyable and helpful, especially with finding the perfect dresses and accessories. Your kind words will surely be passed on to the ladies you mentioned, they'll be delighted to know they made such a positive impression.

We look forward to welcoming you back to Phase Eight soon!

Rated 4 out of 5 stars

Staff were fantastic, but there was a lack of choice in bigger size

The staff were fantastic nothing was too much trouble but despite it being a big store the range of sizes was disappointing and I couldn’t try on a range of items. They had to keep referring me to ring other stores or order on line ! It will push people to stop coming to store if they can’t try items on.

September 24, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Mrs. Lugg,

Thank you for your feedback and for highlighting your recent experience at our Phase Eight store. We're delighted to hear our staff were fantastic and attentive during your visit.

However, we sincerely apologize for the limited range of sizes available in-store and the inconvenience it caused. We understand how important it is to try items on before purchasing, and we regret that this was not fully possible. Your feedback is valuable, and we will certainly share this with our team to explore ways to improve the in-store size selection.

In the meantime, if you need assistance with online orders or locating specific sizes, please don't hesitate to reach out. We're here to help ensure you have the best shopping experience possible.

Thank you again for your input and for choosing Phase Eight.

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Rated 5 out of 5 stars

Lovely store and very friendly…

Lovely store and very friendly assistant who gave great advice.

September 23, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Marie,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 3 out of 5 stars

Failed delivery


Failed delivery
19545631 Next day delivery failed and 5 days later still waiting for update from P8 and Evri. Advisors on Chat refuse a refund. Advised that if they redirect order back to P8 I have to wait for it to be received before I’m entitled to a refund..Consumer rights? Latest chat just cut off..? (Next day fee refunded but that doesn’t resolve the issue.) A little frustrating that onus on customer when P8 courier fails to deliver. Disappointing as I have been a happy Phase Eight customer for many years.
Refund issued - thank you

September 22, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Grace,

Thank you for updating your review and for sharing your feedback. We're sorry to hear about the delivery issues you experienced, and we truly appreciate your patience throughout the process.

Your satisfaction is important to us, and we're committed to ensuring a better experience moving forward.

Rated 5 out of 5 stars

Professional and helpful staff

The staff are friendly and go out of their way to help. I purchased a navy Donna dress at the Morpeth location and they located a red Donna dress at Metro which I was able to pick up the next day. The staff offered suggestions for additional items to coordinate with my purchases too.

September 24, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear M H,

Thank you so much for your wonderful feedback and for taking the time to share your experience at our Morpeth store. We're delighted to hear that our staff were friendly and went out of their way to assist you, and that you were able to find the red Donna dress at Metro for pickup. It's great to know that our team could also offer helpful suggestions to complement your purchase.

We truly appreciate your support and look forward to welcoming you back to Phase Eight soon!

Rated 4 out of 5 stars

Excellent service

I wanted a pair of trousers from Phase Eight.
The only pair in my size were at the shop in Dorchester. I rang and they posted the parcel.
The service was excellent and the staff pleasant and polite. I dealt with Michelle.
Exceptional service.

September 23, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Kath,

Thank you so much for your wonderful feedback about your recent experience with our Dorchester store. I’m thrilled to hear that Michelle and the team provided you with excellent service and made sure you received the trousers you wanted. We truly appreciate your kind words and are delighted that we could assist you so well.

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Rated 5 out of 5 stars

Yvonne in Market Harborough shop was great.

The staff in the Market Harborough shop - Yvonne and Fleur - were great. I have put on weight. The clothes were beautiful, but I felt clumsy in what I tried on. I was disappointed with myself, and was about to leave when Yvonne came to the changing room. She was very patient, listened, and suggested bringing me some dresses to try, two of which I loved. She suggested ankle boots to go with them (and thick tights). I bought one of the dresses and will go back for the other. I also bought the ankle boots. I left feeling good, and I will go back. Thank you, Yvonne.

September 23, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Madalyn,

Thank you so much for sharing your wonderful experience at our Market Harborough store. I'm delighted to hear that Yvonne and Fleur provided you with such attentive and caring service, helping you find items you love.

Your kind words mean a lot to us and we look forward to welcoming you back for your next visit.

Rated 4 out of 5 stars

Bought a lovely dress but may have to…

Bought a lovely dress but may have to swap for bigger size my fault stores was more than helpful thank you

September 23, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Mrs Marie Gant,

Thank you for your lovely feedback. We're pleased to hear you love your dress! We understand you may need to swap it for a bigger size, and we're glad to know our stores were more than helpful in assisting you. If you need any further support with the exchange or anything else, please feel free to get in touch.

Rated 5 out of 5 stars

Great shopping experience

Great shopping experience, helpful and knowledgeable staff. Very happy with my purchase.

September 22, 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Amy,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

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