Primark Reviews 

2,650
TrustScore 2 out of 5

1.9

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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, most reviewers were unhappy with their experience overall. Many consumers face extremely frustrating delivery delays and missing items with online click-and-collect orders, paired with unhelpful customer service teams that consistently fail to respond. Shoppers frequently experience annoying issues with unexpected price increases, severe sizing inconsistencies, and merchandise failing to match online descriptions. Some reviewers were happy with individual staff members who went out of their way to provide exceptional, patient assistance inside physical retail stores. Consumers additionally appreciated certain comfortable clothing options and successfully found suitable products despite facing wider company challenges during their visits.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, often mentioning items like socks and... See more

Staff

Reviewers share mixed feedback about staff, highlighting both exceptional helpfulness and notable rudeness.... See more

Customer service

Users describe negative interactions with customer_service, noting that staff and managers are often... See more

Price

Consumers find prices to be disappointing, noting that costs have generally increased while quality has... See more

Order

Clients share negative opinions on order, highlighting widespread disappointment with missing items and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.9

Poor

TrustScore 2 out of 5

3K reviews

5-star
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1-star

No history of asking for reviews

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1.9

All reviews

(2,650)

294 reviews in the last 12 months

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Rated 1 out of 5 stars

Website is terrible

Website is terrible. It is so slow to load a page, jumps back to a previous page, shows blank screen where images should be and constantly freezes making browsing for products impossible.

January 23, 2026
Unprompted review
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Rated 1 out of 5 stars

Stratford Westfield

Before Christmas, my friend and I were waiting to be served at the disability till. My friend is pregnant, and I have a hidden disability which means I am unable to stand in queues for long periods of time without becoming overwhelmed and distressed. Because of this, we used the disability queue, as advised by staff.

While we were waiting, a manager dark skinned lady approached us and told us that we were not allowed to use the disability till and that we needed to queue in the main line with everyone else. My friend explained that she is pregnant and that staff had directed her to the disability queue. The manager responded that staff should not have advised her to use the disability till “just because she’s pregnant,” stating that otherwise there would be a long line of “pregnant women at the disability till.”

I did not feel comfortable explaining my disability at the time. Customers should not be expected to disclose personal medical information in public, and staff should be properly trained to understand that disabilities can be both visible and invisible. Making assumptions about who is “disabled enough” to use accessibility services is inappropriate and discriminatory.

This interaction made us feel judged and humiliated, and it was especially distressing given that the disability till exists to support customers who require reasonable adjustments. The behaviour displayed was not inclusive and does not align with accessibility and equality principles.

Management and staff require further training on disability awareness, invisible disabilities, and accessibility policies to ensure customers are treated with dignity and without discrimination. This is the first time we have experienced such treatment, and it was deeply upsetting

December 2, 2025
Unprompted review
Rated 5 out of 5 stars

So appreciate her assistance

A few days ago I bought an item (sheet) in the wrong size and today I went to exchange it at Primark Henley in Stoke-on-Trent. I couldn’t find the size I needed on the shelves. A staff member’ Marwah’ kindly helped me and spent about 15 minutes checking the storage room to find the correct size for me.

I really appreciate the time and effort she put in. She could have simply said that only the sizes on the shelves were available, but instead she went out of her way to help. I am very grateful and I believe she deserves recognition from her manager.

January 22, 2026
Unprompted review
Rated 1 out of 5 stars

Never shop again in this store

Just had a chat with their chat reps - totally useless! Lost my receipt - had bank proof, asked if they can locate receipt if i gave them time and date and they said NO! Total joke! Will never shop again at this store!

January 18, 2026
Unprompted review
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Rated 1 out of 5 stars

Discrimination against the disabled

Would give zero or minus if possible ! Visited Primark in Llandudno today with my mum. We managed to park right outside with her disability blue badge.
As her 'walker' is in for repair I got her a shopping trolley from outside the Range, to aid her walking.
We entered the store and I left my mum looking at jumpers whilst I wandered off. I heard my mum talking to someone so walked over to her, it was a young sales assistant telling my mum that she was not allowed to bring a shopping trolley into the shop. My mum was asking why when girl walked off and returned with a big security guard !!! He repeated that she had to leave because shopping trolleys are not allowed.
All of this took place at full volume in the middle of the shop, to which other customers were standing listening (felt like we were being approached for shoplifting!!)
It was totally embarrassing and worst of all discrimination against disabled people 😕
IF YOU READ THESE REVIEWS PRIMARK .... PUT A SIGN UP AT THE ENTRANCE TO INFORM CUSTOMERS INSTEAD OF SENDING BIG SECURITY GUARDS TO DEAL WITH AN 85 YEAR OLD LADY LEANING ON A TROLLEY WITH A WALKING STICK !!
ABSOLUTELY DISGUSTED !!

January 17, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid Smeya

Unfortunately I'm here again regarding the same store in Birmingham City Centre.

I had a return to make without receipt and was advised by a friendly member of staff to speak with her manger.

I attempted to have a civil conversation with Smeya who allegedly is a team manager.

Without need for a long drawn out review I can only list Smeyas manner and handling of my enquiry - approach was unhelpful, inconsiderate, lacking in procedural knowledge, gave incorrect advice, non customer focused.

I left the cash desk area to contact customer service online and on my return Smeya was again displaying her inappropriate attitude toward another customer near the cash desk area and in full earshot of waiting customers.

Deplorable behaviour which needs addressing and containing!

January 14, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. Placed an order 27th December, no email confirmation, was due for delivery 30th December, got a text on 30th to say it was on its way to store and that’s the last I have heard about my order. I emailed customer services on Monday 5th January asking for an update, all I keep getting told up to and including today 14th January is they are actively investigating the matter. I’ve asked 3 times for a refund and have been completely ignored.

January 14, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give a zero i would

If I could give a zero i would, discussing management, so paid for my stuff, card machine says approved. My banking App says the money has left my account. But no receipt, to be told I would have to pay again and the other payment would go back to my bank in 5 working days and it's the banks fault. I was not a happy bunny, ended up 3 awful managers and 2 employees causing an extremely intimidating situation. I will never ever shop there again, and to the powers that be train your god awful managers how to deal with actual customers.

January 10, 2026
Unprompted review
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Rated 1 out of 5 stars

Unhelpful staff.…

I took some Christmas presents that I had received in to the Dunfermline branch today requesting an exchange. Pyjamas were the wrong size and wraps were not correct colour but I was met with a straight forward refusal. It could not be done without a receipt. So I have pyjamas which do not fit and a wrap I cannot wear. So unhelpful.
Keep all receipts even for presents.
Will not shop there again.

January 8, 2026
Unprompted review
Rated 1 out of 5 stars

Bought a top that I realised had a hole…

Bought a top that I realised had a hole in. I lost my receipt but had proof of payment via my credit card transaction. Returned to store, man at till, refused exchange or refund. Then said he wouldnt get the manager and I could go look for one on the floor. Found one but she wasnt much help. Contacted CS after but wasnt completely happy with the resolution. Wouldnt return. Their prices have gone up but the quality has gone down. They also do t seem to know the retail law for if returning faulty items. I would advise in some customer service training. The man behind the till was laughing at me.

November 1, 2025
Unprompted review
Rated 1 out of 5 stars

Bought my son some joggers for…

Bought my son some joggers for Christmas which split in the middle on first wear. Won’t refund without a receipt, which I don’t have as wasn’t planning to return. Unable to exchange either. Disgusting.

January 6, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered item on 30th December 2025

Ordered item on 30th December 2025. got an email on Friday 2nd January stating order is dispatched and would be ready for collection on Saturday 3rd. and on the 3rd I get another email sorry but we can't send your order due to issue our end. so was it sent or not LOL. how many other people has this happened to. will never use again

January 3, 2026
Unprompted review
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Rated 4 out of 5 stars

The click & collect is a great idea

The click & collect is a great idea, but in reality, I’ve not had a great experience with it. I’ve only ordered for click & collect during the Christmas period so it may just be because they’ve been inundated with orders that it’s not running that smoothly?
I’ve made two orders but haven’t received confirmation emails for either (one order I only made yesterday) so it’s not been great as I’ve had no order number/updates.
With my first order, I had to keep chasing up with customer service and the Hereford store. I spoke a lot to the staff at the Hereford branch (as I had no email/order number/communication even after the arranged collection date had passed) - they were amazing. So incredibly helpful and patient.
I also spoke to the manager of the Hereford store who was incredibly helpful, professional and understanding.
I’ve also spoken to a gentleman from the customer service team via email a few times, and he, too, has been incredibly helpful. Shout out to Seamus!

So - click & collect not great so far, but customer service has been top-notch which is what has brought me back!

December 27, 2025
Unprompted review
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Rated 1 out of 5 stars

Never order Click and collect!

Never order Click and collect!! Order placed was supposed to be collected 2 days after ordering. We are now on 10 days and still no order. Customer service very unhelpful and saying to wait for it to come to store. These were Christmas presents. Also saying if order isn't sent they will refund me but can't give me a timeframe it will be before they 'allow' the refund to go ahead after waiting 😲 Absolutely shocking service won't be using again!

December 23, 2025
Unprompted review
Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication

Order held for over a month then cancelled – poor Click & Collect communication
I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering more than a month and a half in advance to ensure everything was ready in time for my child’s first Christmas.
At the time of ordering, I was told the items would be ready for collection within two days and advised not to visit the store until I received a confirmation email. I followed this guidance.
For over four weeks, I received no proactive updates. During this time, the order continued to show as “not yet dispatched” on Primark’s website and chatbot, giving the impression that it was still being processed. I contacted customer services multiple times and was told the order was still being worked on.
I also visited the store in person during this period to shop for other items. Had I been informed at any point that the order could not be fulfilled, I would have purchased the pyjamas directly from the store during one of those visits.
On 11 December, I was informed that the order was cancelled due to a transport issue and that the items were out of stock. By then, Christmas stock was sold out and it was too late to source alternative matching family pyjamas.
A refund was issued along with £15 in gift cards, but this does not reflect the time wasted or the missed opportunity caused by the delayed cancellation. Very disappointing experience for a time-sensitive seasonal order that was planned well in advance.

November 10, 2025
Unprompted review
Rated 1 out of 5 stars

Very bad attitude from managers on the…

Very bad attitude from managers on the Grimsby store few weeks ago big cues only 1 cash till open rest are they new self service tills no one wanted to use. There attitude was very bad staff stood on top floors on phones instead of being on tills helping customers as it’s all self service, why pay staff to stand on phones bring back the cash manded tills

November 18, 2025
Unprompted review

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