Pure Holidays Reviews 30

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

I have booked my last three cruises through James at Pure Holiday Cruises, and his knowledge is second to none. He consistently goes above and beyond to ensure you get the right holiday at the b... See more

Company replied

Rated 5 out of 5 stars

James is very knowledgeable about the cruise industry. His customer service is second to none, a reminder email before final payment day, an email just before you go to remind you about insurance, pas... See more

Company replied

Rated 5 out of 5 stars

Our holiday aboard the Ventura was wonderful, we enjoyed every moment of our first cruise, from the ship itself to all the ports we visited. Everything went smoothly, and we truly felt well looked af... See more

Company replied

Rated 2 out of 5 stars

There was nothing Caribbean about P&O Caribbean cruise onboard Arvia! Apart from visiting the islands. Max of three Caribbean staff. Absolutely NO Caribbean cuisine. Brilliant Caribbean act but they... See more

Company details

  1. Cruise Agency

Written by the company

Pure Holidays is an award winning independent cruise specialist founded in 2017. Our vision is to simplify how customers search and book cruise holidays, making the journey from start to finish as seamless as possible through personalised customer service & expert knowledge. With the aim is of ensuring that all our customers "set their holiday dreamer free" every time they book and travel with us. You will always receive expert knowledge and a personalised service, but what sets us apart from everyone else? Well, you get access to me, your personal cruise expert at Pure Holidays. With over a decade working in the cruise industry including 4 years working at sea, it means you will get access to unrivalled experiences when it comes to choosing where to travel, which cabin to choose and when exploring ashore.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

30 reviews

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Rated 5 out of 5 stars

Easy to book

Easy to book. James kept us updated and even welcomed us home.

February 21, 2026
Unprompted review
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Reply from Pure Holidays

Thank you Martin for your kind review. I look forward to hopefully assisting with your next cruise holiday

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Rated 5 out of 5 stars

Excellent Service

James is very knowledgeable about the cruise industry. His customer service is second to none, a reminder email before final payment day, an email just before you go to remind you about insurance, passports etc, and an email when you get home to see how everything went. He is also readily contacted by phone.

December 29, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Sue for your kind review. Have a wonderful New Year!

Rated 5 out of 5 stars

Exceptional Service from a True Cruise…


I have booked my last three cruises through James at Pure Holiday Cruises, and his knowledge is second to none. He consistently goes above and beyond to ensure you get the right holiday at the best possible price.

James’s service doesn’t stop at booking — his pre- and post-holiday emails are invaluable, with helpful reminders about passports, visas, and other essentials.

If you’re looking for a specialist cruise advisor who is knowledgeable, kind, and thoughtful, look no further. Thank you, James — you’re a star. Ian and I look forward to booking with you again. Tina

December 13, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Tina for such a kind & lovely review. I look forward to assisting with your next cruise adventure :-)

Rated 5 out of 5 stars

Always excellent

I am not sure where any poor reviews for Pure holidays, or James, eminate. We have always found him to be most professional and always helpful. If fact if we find a holiday we like we'll often call James to see if he will make the arrangements for us.

December 9, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Carole for you kind review.

Rated 5 out of 5 stars

Excellent service

Requested an updated booking confirmation to show shareholder obc today (Sunday) at 4pm. Received the updated form at 5pm same day. Excellent service !

December 7, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Royston for your kind review & that you received your updated confirmation in a timely manner

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Rated 5 out of 5 stars

Our holiday aboard the Ventura

Our holiday aboard the Ventura was wonderful, we enjoyed every moment of our first cruise, from the ship itself to all the ports we visited. Everything went smoothly, and we truly felt well looked after throughout the entire process.
We especially want to thank James for his outstanding service. He made everything feel easy and stress-free, and the way he took care of us felt more like a family member than a consultant. We really appreciated his support and guidance, and it made our first cruise experience unforgettable!

July 18, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Elena & Kira for your lovely review. I am so pleased to hear you enjoyed your first cruise holiday - hopefully it will be the first of many :-) !

Rated 5 out of 5 stars

James from Pure Holidays…

I have used James from Pure Holidays several times over the past couple of years to book cruises on Cunard ships, I can't sing his praises high enough, I sent him an email on Sunday afternoon and got a detailed reply a couple of hours later, he is very dedicated and extremely knowledgeable and just a delight to do business with. I've never known anyone to be so thorough and professional, he's amazing and I highly recommend you give him a try!

September 7, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Sam for you lovely & kind review :-)

Rated 5 out of 5 stars

Best travel agent I have ever used

Best travel agent I have ever used. James is very knowledgable, extremely helpful, offers good prices & makes booking a cruise a breeze. Highly recommend Pure Holidays.

July 20, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Jean for your kind review & for continuing to book with me

Rated 5 out of 5 stars

James’s is extremely good at what he…

James’s is extremely good at what he does, booking cruises and looking after his clients when they have booked, I would highly recommend him,easy to talk to,and very knowledgeable.

March 12, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Chris for your kind review & for continuing to book with me

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Rated 5 out of 5 stars

Personal caring service

I have booked with many cruise travel agents over the years but Pure Cruises and James have been the best by a long way. There are good prices but it is the personal service, attention to detail and speed of answering any queries that mark James out from the pack.

February 15, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Stephen for your kind words & for continuing to book with me

Rated 5 out of 5 stars

Cunard Cruise booking, very good price, very competent company

Very good price with bonus add-ons. Hassle free booking, everything went smoothly as per schedule. Kept in touch by email, I feel the company is very efficient I will definitely use pureholidaycruises again!

January 2, 2025
Unprompted review
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Reply from Pure Holidays

Thank you Margaret & I am pleased to hear everything went well. I look forward to assisting with future cruise adventures

Rated 5 out of 5 stars

Excellent service

Rapid, satisfactory and comprehensive response to my enquiry, as I have always received

December 22, 2024
Unprompted review
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Reply from Pure Holidays

Thank you Jeanne. Have a wonderful day, Christmas & New Year

Rated 2 out of 5 stars

P&O Arvia Caribbean cruise.

There was nothing Caribbean about P&O Caribbean cruise onboard Arvia!
Apart from visiting the islands. Max of three Caribbean staff. Absolutely NO Caribbean cuisine. Brilliant Caribbean act but they were treated very badly by management. Management were dishonest and relayed untruths about meeting. Some of the staff very unhelpful and rude. I will NEVER use P&O again.

November 23, 2024
Unprompted review
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Rated 5 out of 5 stars

Excellent service

Excellent service, contact before the holiday, and when you arrive home.
Cannot fault the professional attitude the company has.

December 17, 2023
Unprompted review
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Reply from Pure Holidays

Thank you Chris, we hope you have a wonder New Year :-)

Rated 4 out of 5 stars

Hi i just want to clarify this

Hi i just want to ask if you are hiring now? Someone email me using your company logo?

September 4, 2023
Unprompted review
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Reply from Pure Holidays

We have been made aware of someone impersonating Pure Holidays/Pure Holidays Cruises & offering employment on fictional cruise ships to foreign nationals. This has been reported to the relevant UK authorities & is already under investigate by them. If you have received an employment offers, please report this immediately to your email provider, local authorities & Action Fraud UK

Rated 5 out of 5 stars

Professional service

From the first point of contact with Pure Holidays to the post-cruise email, we couldn't recommend James & his company highly enough. We had never cruised before & after choosing the ship & itinerary we wanted, James made the whole booking process as easy as possible - from choosing the cabins, explaining everything as clearly as possible & answering our many questions - we wouldn't hesitate to book through James & his team again.

August 6, 2023
Unprompted review
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Reply from Pure Holidays

Thank Annette for your kind words & I am pleased to hear you have wonderful experience with myself & on your cruise.

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Rated 3 out of 5 stars

I received a email stating ur hiring…

I received a email stating ur hiring overseas workers providing accommodation I got a job letter and everything 21 pieces of paper for immigration ur logo and everything on it is this you or scam sad part is ive been sending these people my information Why didn't u post this on ur website or something so people can look out for these criminals

July 30, 2023
Unprompted review
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Reply from Pure Holidays

We have been made aware of someone impersonating Pure Holidays/Pure Holidays Cruises & offering employment on fictional cruise ships to foreign nationals. This has been reported to the relevant UK authorities & is already under investigate by them. If you have received an employment offers, please report this immediately to your email provider, local authorities & Action Fraud UK.

The above information has been provided on our contact us page, which is where you originally contacted us from

Rated 3 out of 5 stars

Good day

Good day, I received an email offering me a job with you logo and they sent also an application and interview form to be send to to a given email address, I am wondering if you hiring now?

April 1, 2023
Unprompted review

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