Smyths Toys Superstores Reviews 

4,619
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Looking at 525 reviews, most reviewers were unhappy with their experience overall. Many people frequently struggle with unhelpful customer service and unresponsive support teams when trying to resolve urgent problems or ask basic questions. Customers also experience frustrating delivery problems, including missing parcels, incorrect item descriptions, and extremely late arrivals. Some reviewers were happy with the staff, noting they are very friendly, knowledgeable, and helpful during regular store visits. Others also mentioned that certain online purchases arrived surprisingly quickly and without any noticeable problems whatsoever. These pleasant interactions show that in-store employee assistance can occasionally be a great help to shoppers.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality, with wide-ranging opinions on items received. While... See more

Order

Users describe ambiguous interactions with order processes, reflecting a clear split in customer experiences.... See more

Delivery service

People report ambiguous experiences with delivery_service, reflecting a high level of disagreement among... See more

Staff

Consumers find staff experiences to be quite mixed, with high disagreement reported across visits. On one... See more

Customer service

Clients share negative opinions on customer_service, noting a general lack of support and unresponsive... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I purchased a pram from Smyths, Longton two days ago. Since then, I have tried to contact the store numerous times, but nobody has answered the phone at any point. I have seen online that I was suppos... See more

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

First order, never again. I ordered an item for collection, money taken, order confirmed no problems so it seemed. Received an email this morning saying they are unable to secure stock, check... See more

Rated 1 out of 5 stars

Had the grandchildren for the day ordered 2 packs of digital minecoins one each. Short time later received only 1 digital redemption code. Tried ringing customer services and was directed to on lin... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.3

All reviews

(4,619)

794 reviews in the last 12 months

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Rated 1 out of 5 stars

Order cancelled

Ordered a present online to be delivered to my grandson at his home address.
Order accepted then cancelled 90 minutes later by their online security system which apparently is out of their control and the order cannot be reactivated.
Their own online security is out of their control???
I have used your shops before but never online ordering, I won't be using either in the future!

April 27, 2026
Unprompted review
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Rated 1 out of 5 stars

Bad service and policy not on display

I was trying to return a PS5 controller i purchased yesterday as I wasn't too impressed with the quality of it so reserved another one and picked it up. I was told that there were no refunds on the opened one, which is unusual in my experience. The (I think) manager in Sunderland store was pretty abrupt in his manner, and was pressing the buttons pretty hard and quickly, so I was caught on the back foot and left disappointed. I'll never use Smyths again as my experience was certainly not a good one. I would like to return the pink controller picked up today. I would have rather kept the pink one and refunded the purple one but one thing is definite that I will never use Smyths again (I have PS5, Xbox X and S, Switch 1 and 2 and PC). It's such a shame as I was very disappointed

April 26, 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience at Smyths Toys…

I had a great experience at Smyths Toys in Milton Keynes. Yesterday, I bought a bicycle as a birthday gift for my child. I chose to assemble it myself, but after spending the whole evening putting it together, I realised the brake wasn’t working properly.

Today, I took the bike back to the store, and the staff were extremely helpful. They quickly checked the issue and fixed the brake within a few minutes. Their service was efficient, friendly, and professional.

I really appreciate the support I received and would definitely recommend this store to others.

April 26, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible click and collect service

Terrible click and collect service, from notification of order ready to them cancelling the order was 47 hrs. Leaving me 22 hrs of store opening time to collect. The staff at the Stevenage branch were completely useless with zero interest in helping. The manager was nowhere to be seen and wasn't answering their phone. The staff blindly followed policy with no discretion even though the item was still sitting on the shelf they weren't able to help. As a long term Smyths customers this experience just shows that they aren't focused on customers anymore.

April 25, 2026
Unprompted review
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Rated 1 out of 5 stars

PARCEL NOT RECEIVED REFUND REFUSAL

Stay away from this company. Order placed for Christmas. Courier delivered elsewhere. Delivery photo blurry and dark. Didn’t show me or anybody at my address nor did it show my address. Smyths refused to refund or replace. Took them to small claims for my £380 back and they offered back a £60 refund. Nasty company who completely breach consumer rights law

April 22, 2026
Unprompted review
Rated 1 out of 5 stars

How can companies like this get away with this !??

Awful!! Smyths used DHL who lost my item which was a much longer for and well deserved birthday gift.
No phone number to contact just a cop out of someone will hopefully get back to you within 48 hours on website messaging.
DHL passed the buck .
Smyths really don’t care about their customers and they should. Look what happened to Toys R Us!! Wish I had used Amazon!
Shocking customer care

April 22, 2026
Unprompted review
Rated 1 out of 5 stars

Brought a trampoline for my grand kids…

Brought a trampoline for my grand kids plus the pins to secure it, they arrived first . I was looking for it to be delivered by the 10 th April , said would be there the very same day,brilliant as I needed it fir the 11 th .
The top arrived on the 10th kids were so excited ran to the he garden , only to find it was just the top . How disgusting the second part arrived the following week . £130 of disappointment, it’s still in the box or should I say box’s .emailed as soon as but being Friday heard nothing till Monday , said the told us it would come in parts , yer you did but delivery by the 10 th April . Emailed again no joy . Never am I buying from then again discusting smilths toys

April 10, 2026
Unprompted review
Rated 5 out of 5 stars

I would like to thank Kane for this…

I would like to thank Kane for this service at Peterborough smyths, I was trying to figure out what switch I was getting for my sons birthday and he talked me through the different switches and the benefits of them! He was so patient with me asking a load of different questions. I will definitely be back!

April 13, 2026
Unprompted review
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Rated 3 out of 5 stars

Independent baby stores.

Visited the baby store and disappointed with the staffs knowledge regarding strollers and pram.

I was after a stroller which turned parent and world facing, knowingly that cybex easy twist 2, Joie 4 in 1, oyster 3 and 4 and mamas and papas flip xt3 turn to name a few however was advised strollers only turn outwards and would only come in a travel system.

I'm aware that Smyths don't stock some makes listed above however when I asked 'do they sell them individually online other places' I was again advised 'no only as a travel system' which is inaccurate as I later went to an independent baby store where I bought an oyster 4 stroller alone which debunked the information provided by Smyths.

Please be aware customer service may be good in regard to the products they sell but I don't feel the knowledge in the baby room is there in regard to the whole stroller and baby market out there, independent stores have thorough knowledge and information and more choice.

April 11, 2026
Unprompted review
Rated 1 out of 5 stars

MANAGER with no control over his staff

Very disappointing experience at Smyths Toys Stockport.
I visited with my 8-year-old son to buy a scooter for his birthday. The store was quiet, but there were no staff available to help. When we finally found someone, she responded rudely and dismissed us when we asked if my son could try a scooter.
I then spoke to the manager (Scott), who agreed to arrange for my son to try one outside. However, after waiting, another staff member came and refused, then argued with the manager " scott" dosent seem have control over his staff Completely unprofessional in front 8 year old boy.
My son was left upset and disappointed. We left and went to Decathlon instead, where the service was excellent and we bought a scooter with no issues.
Sadly, I won’t be returning to Smyths Stockport again.
Awful Manager and very bad customer service by the staff .
Never again

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

Incomplete order - Customer Care Careless attitude

I bought a child bicycle from Smyths Toys and they have given incomplete product as some parts of bicycle specially pedals were missing. To my surprise, instead of owning and taking responsibility, Smyth Toys customer care have careless attitude and even after 10+ mail exchanges or n number of chat or contact form filled neither they are picking up the bicycle nor refunding the money. Its shame companies like these are running scams openly.

March 30, 2026
Unprompted review
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Rated 1 out of 5 stars

You chose the worst delivery service

You chose the worst delivery service. I only received one parcel, and DHL informed me that the other has been lost in transit. I’ve been left without any proper support—no phone assistance, just email communication. Very disappointing experience. I won’t be ordering from you again.

April 15, 2026
Unprompted review
Rated 1 out of 5 stars

Won’t be ordering off of them again.

I’ve ordered off of Smyths Toys Twice now over the last few months.
The first experience, Toys arrived Broken & smashed,
I was sent out replacements because I did kick off regarding it being Christmas time but was told if this were to happen again i would have to return the broken items before I received a placement.

Now- I have ordered a 8ft trampoline off of them and have only received half of the trampoline…
Contacted them and was told it come in two boxes due to the size,
Which I completely understand but when spending this Much I do expect to receive the entire product.

April 13, 2026
Unprompted review
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Rated 1 out of 5 stars

Dangerous & defective roller skates

Bought plain black & pink roller skates for my 8 year old. They were only £24.99 so expectations were low but I expected her to be safe. Roller skate stopper came off on first try, then second try stopper came off & my daughter broke her tooth. Refund issued without hint of an apology. Skates were defective & frankly dangerous.

Smyths Northampton

April 10, 2026
Unprompted review
Rated 5 out of 5 stars

First time ordering from smyths and I…

First time ordering from smyths and I had a really good experience! Easy to order straightforward and overall very easy, really good prices aswell . Will be using smyths for my gaming needs from now on . Thank you

April 9, 2026
Unprompted review

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