Professionalism Was There, but Deliverables and Value Fell Short
I worked with Sochelle for two months with the goal of improving our business’s social media content and presence. Communication was polite throughout, but the experience ultimately fell short of expectations.
There were several instances where key video deliverables were outlined and agreed to be handled by Sochelle but were not provided, despite multiple follow-ups across several weeks. In other cases, assets received felt quickly assembled and below the expected standard. Due to delays, even fully realized content received today would no longer be relevant today or usable for our audience or strategy.
During our time working together, despite setting shared goals- our social channels did not grow in a tangible or meaningful way, which contributed to the feeling that the investment did not provide a return. While there are never guarantees in social media, I had hoped that bringing in specialist support would drive noticeable increases in reach and engagement. To be fair, Sochelle demonstrated strong SEO knowledge and made some back-end tweaks that were helpful, but overall results were limited.
Another challenge was that despite reminders, UK spelling and phrasing appeared in multiple posts for our US-based audience, which created some misalignment with our brand voice.
This review reflects only my personal experience, and I hope it helps future clients make an informed decision and encourages clear alignment of expectations from the outset.