Swell UK Ltd Reviews 

2,891
TrustScore 2 out of 5

2.1

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Review summary

Created with AI, based on recent reviews

Looking at 400 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant difficulties reaching customer service, often experiencing very slow response times to emails and phone calls. Reviewers frequently encountered problems with delivery, including items arriving late, not being dispatched, or lacking tracking information despite next-day promises. Additionally, many received products that were damaged, incorrect, or smaller than advertised, often due to poor packaging. However, some customers noted that their orders arrived on time, were delivered quickly once dispatched, and were well-packaged. A few others also found specific products amazing or customer service superb in resolving issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and delivery, with many reporting... See more

Order

Clients share ambiguous opinions on order experiences, with many expressing significant dissatisfaction... See more

Delivery service

People report ambiguous experiences with delivery service, with many expressing frustration over consistently... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration and... See more

Response time

Reviewers express significant dissatisfaction with response times, frequently reporting long delays in... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered Giant Orange Sulawesi Snails from Swell UK, which were supposed to be around 5 cm in size. Unfortunately, the delivery was delayed, which was already disappointing. But the biggest issue w... See more

Rated 2 out of 5 stars

Purchased a new tank online and received it around 5 days after. After 2 weeks when I done a water change water started coming out the bottom, I had a leak. I urgently went to my local shop and bought... See more

Rated 2 out of 5 stars

The filter pump in my heavily stocked fish pond unexpectedly failed last Thursday morning. So needing a replacement pretty quickly, I ordered one from Swell UK and paid extra for next day delivery. Th... See more

Rated 2 out of 5 stars

The item took the best part of two weeks to arrive after ordering, and when it did arrive, it was damaged and very poorly packed. In fairness, Swell did offer a 20% discount, but the damage c... See more


Company details

  1. Pet Store

Information provided by various external sources

Swell UK are the UK's leading retailer of Aquarium and Pond Products. The pond range includes pond pumps, pond filters, pond liners, fish food, pond treatments and more for every range of pond whether you have a small feature pond or a large koi carp pond. Our aquariums cater for all the fishkeeper's needs from fish tanks, pumps and lighting to treatments and aquarium decor.


Contact info

2.1

Poor

TrustScore 2 out of 5

3K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 11% of negative reviews

Typically replies within 2 weeks

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2.1

All reviews

(2,891)

351 reviews in the last 12 months

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Rated 1 out of 5 stars

Not fit for purpose …

Purchased new pump from this seller on eBay never worked not fit for purpose all I got from Swell was item delivered then asking me to pay for parts that never worked they then said case closed please stay away from this company

May 30, 2026
Unprompted review
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Rated 1 out of 5 stars

I ordered a chubby frog for £120 pounds…

I ordered a chubby frog for £120 pounds which is already a rip off ss they usually go for £40 but I was desperate and I was promised 2-3 delivery. It’s been a week. No updates. Nothing. At this point I think I have been scammed do not order from this place unless you want to be ripped off

June 4, 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful company to deal with

I ordered 3 items from Swell & they were delivered promptly. However 1 item was incorrect. I ordered a Sicce XStream 3500 but received a Sicce XStream 5000 in error. However it had been put in an old box for a 3500 with the label ripped off. I paid for next day delivery as items were needed urgently & my son had to have a day off work to source one himself. Being self employed he lost a days pay. I filled in a refund request but still heard nothing 15 days later. I also tried ringing customer services for over 2 hours on Monday but no reply. I sent an email to customer services 3 days ago & despite receiving a reply to say they'd aim to get back to me within 2 days still heard nothing. Dreadful company to deal with if you have a problem.

May 20, 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer service known to man

Worst customer service known to man, I tried requesting a return to no avail so after many attempts got through on the phone. Item has since been sent and long received by swell as I can see on the tracking but after more chasing haven't heard anymore about a refund, steer clear from this website

June 2, 2026
Unprompted review
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Rated 1 out of 5 stars

Was going to get our fish on Friday but…

Was going to get our fish on Friday but no show turned up Saturday morning at 745am they had left the shop at 9 am on Friday morning to get to me water was near cold I was quite shocked that they were alive after spending all that time and we could not get in touch till this morning to tell them what happened

May 29, 2026
Unprompted review
Rated 1 out of 5 stars

Bought some expensive koi food I needed…

Bought some expensive koi food I needed urgently and showed in stock on swell website, after 1 week waiting snd no item arrived I first sent an email and no reply, then contacted them by phone, took 1 hour before I got contacted and was told they do not have stock and will arrive on Friday this was on Wednesday. Tuesday morning still showing out of stock another call to swell was told they don't know when it will arrive in stock and they would send me a 2kilo food as a good will to tied me over and would recive it next day.
Surprise nothing arrived next day another call to swell was told warehouse will send it out when they can, at this point I asked for a refund was told it had been done but it wasn't and had to get refund from PayPal.
Every single order I have placed with swell took around 2 to 3 weeks to arrive, never again will I use this company.

May 22, 2026
Unprompted review
Rated 1 out of 5 stars

SPENT OVER £100 ON FISH. RECIEVED NOTHING , NOT EVEN A REFUND

Avoid! Terrible company!
Ordered some fish and as stated on website if I order by a certain time on the Thursday I’d receive them on the Saturday.
Placed my order , no contact heard from them again , no order number , no time to be in to receive them, nothing!
Phoned several times no answer, emailed, no reply for days, then told it could be up to 4 weeks!!!!!!
Then why did no one contact me????
Why the big licks on their website to order by certain times and receive within 48 hours.?
I’ve emailed for a full refund and still no reply!
Will pursue legal action now.
DO NOT BUT FROM THIS COMPANY

May 30, 2026
Unprompted review
Rated 1 out of 5 stars

Atrocious customer service

Atrocious customer service - will not send a replacement for a filter they can not fix.
Sent a filter back for fixing (less than a year old), was told 14 working days and I would be contacted. Nothing. Emailed - a replacement would be sent.
Nothing.
Emailed again - nothing
Put a message in via their contact form - get a response telling me a replacement would be sent
Nothing
Emailed again - nothing
Put in a complaint via their contact form - it has been raised with Marketplace for them to send a replacement
Nothing
Emailed again - got the same 'stock' response from 3 weeks ago that a replacement would be sent.
7 weeks I have been waiting since they received my filter back for a replacement.
Now in breach of consumer rights - utterly awful service - do not purchase from there!

May 29, 2026
Unprompted review
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Rated 1 out of 5 stars

WARNING KEEP AWAY FROM ORDERING FROM…

WARNING KEEP AWAY FROM ORDERING FROM THEM.I was sent wrong part 2 weeks ago I’m still wating for a reply. Don’t bother calling as no one will answer call, line just goes dead. I wish I had read the reviews before.

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from this company

Do not order from this company. They advise next day shipping. I’ve already been waiting 4 days. Had to hold for 40 minutes to speak to anyone because as the IVR explained there are massive calls queues because nothing is shipping. I explained my bearded dragon is arriving tomorrow so if I don’t get the viv and I’m serious trouble and was
Told they would try to move it up the list but no guarantee. Didn’t bother informing us there were delays at which point we could have ordered from elsewhere so now I have a pet that needs to be in a vivarium and no tank or lights. Very upset.

May 28, 2026
Unprompted review
Rated 1 out of 5 stars

Starting to feel scammed

Starting to feel scammed, aquarium turned up without filter, and yes it should have had one with it. No answer from Swell themselves, ignored, scammed I'm fuming.

May 21, 2026
Unprompted review
Rated 1 out of 5 stars

Total Rubbish no replys crap items dont buy from them

The built-in filter pump is so bad had to unplug it and go and buy an external filter. The lighting gets so hot you have to turn it off. This company is so bad that they will not reply to emails. I spent £450 on a new setup its rubbish, costing me money all the time, don't buy from them

May 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Ordered a Pond Vacuum cleaner in the…

Ordered a Pond Vacuum cleaner in the autumn . Unpacked and checked order was complete, ok
Went to use it in April and motor not working . Provided video evidence as requested , had to follow up and establish I had to return the whole item . Several emails later despite the will “resond in two days as overwhelmed” it took a month for a response . Sorry it’s over 6 months old so no refund but will replace , only 14 days over 6 months . Then offered 10% discount on next order . No way never. I would avoid them like the plague

May 25, 2026
Unprompted review
Rated 1 out of 5 stars

Bought a new expensive filter which in…

Bought a new expensive filter which in just a week blew the electrics in the house. Water had got into it. After contacting customer service I had to video the strip down so they could see the problem. After weeks of having been promised spare parts to repair it myself, I received nothing, so I demanded a refund and they stopped responding. Second item I bought has also failed. Terrible service avoid at all costs.

April 15, 2026
Unprompted review
Rated 2 out of 5 stars

Get your act together

The item took the best part of two weeks to arrive after ordering, and when it did arrive, it was damaged and very poorly packed.

In fairness, Swell did offer a 20% discount, but the damage caused the item to wobble, which made it unsuitable and frustrating to use.

I returned the item, but it then took over a week just to receive the returns label. Once it was sent back, I asked for the replacement to be returned on a next-day service, as the delay was holding up completion of a project. Despite assurances, nothing arrived, and I am still waiting.

Swell appear to offer a good product, but sadly the execution, packaging, returns process and communication have been very poor.

Pretty disappointing overall.

May 22, 2026
Unprompted review
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Rated 1 out of 5 stars

They do not answer the telephone or respond to emails

They do not answer the telephone you get a recorded message saying that they are experiencing delivery issues which is the same message that they had in March. I ordered an air pump and 30m of tubing on Thursday and paid for next day delivery. The pump was delivered on Saturday but no tubing which means I cant use the pump!!! I have tried telephoning cant get through, I tried emailing and did get a reply saying they would contact me in 48 hrs - they haven't! they are a nightmare

May 20, 2026
Unprompted review
Rated 1 out of 5 stars

Awful

Awful, wish I had looked at reviews now.
I ordered a few items with next day delivery, 4 days later still waiting for items.
I’ve contacted them twice via email and still waiting for a response.
I’m not to concerned about the items being late to arrive it’s the fact that communication from them is rubbish.

May 15, 2026
Unprompted review
Rated 1 out of 5 stars

Just be careful what your order and…

Just be careful what your order and have delivered, I've have done 2 orders now, and both have been not straightforward to say the least.
Latest delivery consists of 3 acrylic boxes, one of which arrived damaged.
After putting in a submission on there website then having to wait days for a reply, to then replying with pictures etc, I've had a reply today offering 10% discount for the damage! I'm pretty sure when people purchase things new they expect new!
This is just a joke, previous order had to be returned as it was not fit for purpose and that took a while to sort also. So be warned, if/when it goes wrong there process takes ages. I'll just stick to my local shop from now on, as ordering from here is not worth the hassle to be honest. All I wanted was some new boxes for my tarantulas 🤷

May 20, 2026
Unprompted review

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