Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 2 weeks
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Recently made an order and one of the…
Recently made an order and one of the blinds I ordered was to big, my mistake,
Luckily I took out Swift Cover.
I contacted the company and spoke to Micheal he was very good and helped me through the process of re ordering another blind this time with the correct dimensions.
We have ordered from Swift blinds in the past and were very happy with the items we received, good quality and easy to install, so we ordered some more for our new house.
Great company and Micheal is a great asset to them
July 30, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karl,
Thank you for your fantastic review and for choosing Swift Direct Blinds again for your new home.
We're delighted to hear that you've been pleased with the quality of your blinds and found them easy to install. It's also great to know that Swift Cover gave you peace of mind when a measuring mistake happened, and that Michael was able to guide you through the replacement process and get everything sorted for you.
I'll be sure to pass your kind comments on to Michael, who will be thrilled to hear that his assistance made such a positive difference to your experience.
Thank you for your continued custom and recommendation. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
More than happy to recommend
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bespoke valance boards when my recess dimensions were beyond the parameters of their online ordering system.
The blinds are relatively easy to install - the brackets need to be screwed in, but can be can be attached above, behind or to the sides - they look fantastic and feel robust.
I am more than happy to recommend them.
October 20, 2025
Reply from Swift Direct Blinds
Hi Catherine,
Thank you for your wonderful review and for choosing Swift Direct Blinds once again.
We're delighted to hear that you're so pleased with both your blinds and the service you received. It's great to know that our team was able to help with a bespoke solution for your recessed windows and ensure your order met your specific requirements.
We're also pleased to hear that the installation process went smoothly and that you're happy with the finished result. Your comments about the quality, appearance and robustness of the blinds are greatly appreciated.
Thank you for your continued custom and for recommending us. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Great customer service
I bought Swift Roman blinds for my whole house. Delighted with the quality. A year on, some of the plastic clips kept getting caught on the window openings and I needed to replace them. I contacted customer service and Melanie responded very quickly and replacement clips were delivered to me the next day free of charge. Great customer seance. Thank you!
July 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for your fantastic review and for choosing Swift Direct Blinds for your whole house.
We're delighted to hear that you're pleased with the quality of your Roman blinds, and it's especially great to know that Melanie was able to assist when you needed replacement clips. We pride ourselves on providing excellent aftercare as well as quality products, so we're pleased the replacements reached you quickly and free of charge.
I'll be sure to pass your kind comments on to Melanie, who will be delighted to hear your feedback.
Thank you again for your support, and we hope you continue to enjoy your blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Having had difficulty initially wit understanding the size of blinds we should be ordering
Having had difficulty initially with ensuring we got the size of our blinds right, Jessica in Customer Services came to our rescue and assisted us so that us in overcoming the problems we were having and the matter was resolved. In turn, this resulted in us getting exactly what we had been hoping for. We couldn’t have been more pleased with the service provided and the outcome. Thanks to all at Swift Direct Blinds.
July 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ian,
Thank you for taking the time to leave such a wonderful review.
We're delighted to hear that Jessica was able to assist you when you encountered difficulties with your measurements. Ordering made-to-measure blinds can sometimes feel daunting, so it's fantastic to know that her support helped resolve your concerns and ensured you received exactly what you were hoping for.
We'll be sure to pass your kind comments on to Jessica, who will be thrilled to hear that she made such a positive difference to your experience.
Thank you for choosing Swift Direct Blinds. We truly appreciate your feedback and are delighted that you're so pleased with both the service you received and the finished result.
Kind regards,
The Swift Direct Blinds Team
Disappointed with the Vivid White Real…
Disappointed with the Vivid White Real Wood Shutters. The material is far too soft and lightweight, making it incredibly delicate. Our frame was damaged during installation, and the shutters show new scratches and dents every day from basic handling. Definitely not fit for purpose.
July 19, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Urszula,
Copilot said:
Thank you for your review.
We're very sorry to hear of your disappointment with your shutters and the concerns you've raised regarding the finish and durability of the product.
We would like to investigate this matter fully with our factory. We emailed you this afternoon to request photographs showing the issues you've experienced. Once received, we will share these with the factory for their assessment and comments.
We appreciate the time you've taken to provide your feedback and hope to work with you towards a satisfactory resolution.
Kind regards,
The Team @ Swift Direct Blinds
BRILLIANT SERVICE
First order with this company and it has been brilliant from start to finish - would not hesitate to order again.
July 24, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ray,
Thank you for your fantastic review.
We're delighted to hear that your first experience with us has been brilliant from start to finish. We work hard to provide great products and service at every stage of the journey, so it's wonderful to know we've met your expectations.
Thank you for choosing us and for taking the time to share your experience. Your recommendation means a great deal to us, and we look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Great quality and great price
Put ours up yesterday, they look absolutely stunning! They are great quality for really good price 😊 and they were easy enough to install too, im so happy with them.
July 24, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Alicia,
Thank you for your fantastic review.
We're delighted to hear that you're so pleased with your new blinds and that you found them easy to install. It's wonderful to know they're already up and looking stunning in your home.
Providing great quality products at competitive prices is something we strive for, so we're thrilled that you feel we've delivered on both. Thank you for choosing Swift Direct Blinds and for taking the time to share your experience.
We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Blinds came with broken valance and…
Blinds came with broken valance and some other bits and bobs (manufacturer said they accidentally packed those bits and bobs).
In just one week time, the cords came out of cord condenser.
Paid for the next day delivery which took a few days though got delivery charge refund
I am Disappointed
June 18, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Tanzeen,
Thank you for taking the time to leave a review.
We're sorry to hear that your experience did not meet your expectations.
We understand your disappointment regarding the issues you encountered on receipt of your order. The additional components that were included in the box were sent in error by the factory, and we apologise for any confusion this caused. We raised this directly with the manufacturing team to help prevent a recurrence.
We're also sorry to hear that you experienced an issue with the cord condenser shortly after installation. To assist, we provided instructions and a video guide showing how to resolve the issue, and we understand that this has now been addressed.
With regard to delivery, we can see that standard delivery was selected for your order rather than our next day delivery service and your order was delivered within seven working days
We're sorry that these issues impacted your overall experience and thank you for your feedback, which helps us improve both our products and service.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely appalling after-sales…
Absolutely appalling after-sales service.
I purchased a blackout blind to stop light waking us in the early hours. Unfortunately, the blind supplied is not the size I ordered. I ordered a 1600 mm blind, but the blind I received measures 1552 mm, allowing light to enter at both sides. In addition, the locking mechanism is faulty, so the blind will not stay up.
I reported both issues by email on 10 July 2026, but received no response. I had to send a chaser email on 20 July 2026 before I finally received a reply.
After 13 days, the only response I received was that the factory says the blind is 1600 mm. This was despite me providing clear photographic evidence showing that the blind I received measures 1552 mm. My evidence has simply been disregarded, and the faulty locking mechanism has still not been properly addressed.
I have now had to escalate the matter as a formal complaint and involve my bank because I have been unable to obtain a satisfactory resolution.
Based on my experience, I cannot recommend Swift Direct Blinds. The product quality was disappointing, but the after-sales service has been even worse.
July 23, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear David,
Thank you for taking the time to share your feedback. We're very sorry to hear about the issues you've experienced and appreciate how frustrating this situation has been, particularly given the delays in reaching a resolution.
We understand your concerns regarding both the width of the blind supplied and the locking mechanism. Please be assured that we are actively investigating the matters you have raised with our manufacturing facility and reviewing the information and photographs you have provided.
We also apologise for the delay in responding to your initial email. We recognise that timely communication is an important part of after-sales support, and we're sorry that your experience has fallen below the standard we aim to provide.
While discussions with the factory are ongoing, our goal remains to reach a fair resolution and to put matters right for you as quickly as possible. We appreciate your patience whilst we continue to work through the details of your complaint.
Thank you for bringing your concerns to our attention, and we are sorry for the disappointment and inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
This company is very poor
This company is very poor. Blinds were delivered one of which the tilt was in the bracket making it difficult to open and close. I’ve been emailing them for weeks and spoke to a staff member on the phone and I’m still getting nothing back from them. Two other blinds have also have dents in the slats. I’m at the point where I want a refund. I’ve used other blind companies before who have been spot on, 1st time I’ve used swift and never again. I’d avoid if you’re thinking about buying blinds customer service is appalling.
Received a messaging stating the factory have said the blind is perfectly fine…strange how I have another one exactly the same from the 5 I ordered and this he tilt mechanism isn’t trapped in the bracket.
July 9, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Dan,
Thank you for taking the time to leave a review. We're very sorry to hear about your experience and appreciate how frustrating this situation has been.
We understand your concerns regarding both the operation of the blind and the condition of the slats you received. Please be assured that we are actively working with our manufacturing facility to investigate the issues you have reported and to determine the most appropriate resolution.
While the factory's initial assessment was that the blind met specification, we appreciate that this does not align with your own experience, particularly as you have other blinds of the same type for comparison. We are continuing those discussions on your behalf and reviewing the information provided.
We sincerely apologise for the delays in communication and any frustration this has caused. Our intention is to resolve this matter as quickly as possible, and we will continue to keep you updated as soon as we receive further feedback from the factory.
Kind regards,
The Team @ Swift Direct Blinds
Bad customer service
I ordered 3 vertical blinds and paid £20 extra insurance to cover incorrect measurements. One of the blinds was too short due to their mistake and they want me to pay £10 shipping to send me the correct slats. This is bad customer service.
July 21, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Joe,
Thank you for taking the time to leave a review. We're sorry to hear that you're disappointed with your experience.
We would like to reassure you that we're doing everything we can to resolve this matter for you. Having reviewed your case, we can see that we contacted you on Thursday regarding the replacement slats and are currently awaiting your response so that we can progress this further.
Our aim is always to provide a fair and timely resolution when issues arise, and we'd welcome the opportunity to bring this matter to a satisfactory conclusion for you. Please reply to our most recent email at your convenience, and we'll continue to assist.
We apologise for the frustration caused and look forward to hearing from you.
Kind regards,
The Team @ Swift Direct Blinds
Avoid this company - Very Disappointing After‑Care
I ordered wooden Venetian blinds for my entire house, and two of the sets arrived with faults. The slats do not stay closed, and it’s clearly a tension issue with the mechanism. I sent videos showing the problem, and the response I received was honestly ridiculous — they told me not to fully close the blinds. What’s the point of blinds that can’t close?
I also tried calling several times and no one ever answers the phone, which makes resolving issues almost impossible. For a company that isn’t the cheapest, I expected far better customer service and product reliability.
Once they have your money, the after‑care is awful. Based on my experience, I would avoid these guys and recommend shopping elsewhere.
July 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Omar,
Thank you for taking the time to share your feedback.
We're very sorry to hear about the issues you've experienced with your blinds and the frustration this has caused. We completely understand your disappointment, particularly when you've invested in blinds for your entire home and expected them to perform as intended.
We appreciate you bringing this matter to our attention and for providing videos to demonstrate the issue. Please be assured that your case is currently being reviewed again by our team to ensure that all aspects of the problem have been fully assessed.
We are also sorry to hear about the difficulties you experienced when trying to contact us, as this is not the level of service we strive to provide.
We will be in touch very shortly with a further update and to discuss the next steps with you.
Kind regards,
The Team @ Swift Direct Blinds
Customer Service
I recently bought blinds from this company. Unfortunately one was damaged on receipt - the other 3 were perfect. I contacted the company and received a response from Michael. He was extremely helpful and quick to respond each time I contacted. He arranged for a replacement to be sent. As I was due to go on holiday he also arranged to have it delivered to my sisters address, checking the system to make sure that the address had been amended before it was dispatched. Dealing with the same person through the process was a great experience. Thank you Michael.
June 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Lynne,
Thank you for taking the time to leave such a wonderful review.
We're delighted to hear that, despite the issue with one of your blinds arriving damaged, the matter was resolved quickly and smoothly. It's great to know that the other blinds were perfect and that Michael was able to provide the support you needed throughout the process.
We'll be sure to pass your kind comments on to Michael. Providing prompt, attentive service and keeping customers informed every step of the way is something we take great pride in, so we're pleased that his efforts made such a positive difference to your experience. We're especially glad that he was able to arrange delivery to an alternative address ahead of your holiday and ensure everything was updated correctly.
Thank you for your patience, your lovely feedback, and for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
They sent the blind the wrong size - refused to refund
They sent the blind the wrong size. They then several times got me to take pictures to prove they were the wrong size. They then said I'm using it incorrectly. I checked again (it isn't exactly a complex mechanism). Still the wrong size. They then just said I'm wrong.
May 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear James,
Thank you for taking the time to share your feedback.
We're very sorry to hear about your experience and understand how frustrating it must have been to feel that your concerns were not being resolved.
We take all reports of product issues seriously and would like the opportunity to review this matter further. A member of our team will be reaching out to you to discuss your experience, go through the details of the issue, and see what can be done to help.
Thank you for bringing this to our attention, and please accept our sincere apologies for the disappointment caused.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic team
Ordered Conservatory Blins and they were delivered VERY quickly. They kept you posted on your order. When they arrived 2 slats were wrong but a quick email to the aftercare service, this was resolved very professionally and replaced the slats. 101% I’d recommend and will certainly be buying more very soon x Keep up the good work Melanie & her team are fab.
May 31, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Sheena,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that you were pleased with both the speed of delivery and the regular updates throughout your order. Keeping our customers informed every step of the way is something we take great pride in.
While we're sorry that two of the slats were incorrect on arrival, it's wonderful to hear that our aftercare team was able to resolve the issue quickly and professionally. We'll be sure to pass your kind comments on to Melanie and the team, who will be thrilled to receive your feedback.
Thank you for your recommendation and for your support. We look forward to helping you again with your next order.
Kind regards,
The Team @ Swift Direct Blinds
Excellent blind made to order.
Excellent blind made to order.
Very impressed by the updates keeping me informed about manufacture, quality control, dispatch and delivery.
June 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that you're pleased with your made-to-measure blind and that the regular updates kept you well informed throughout the process. We know how important it is for customers to be able to track their order's progress, so it's great to hear that our updates on manufacture, quality control, dispatch, and delivery helped provide peace of mind.
Thank you for choosing Swift Direct Blinds. We truly appreciate your feedback and hope you enjoy your new blind for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Excellent service from start to finish
Excellent service from start to finish. I was kept up to date with the progress of my blinds and when despatched. Very fast delivery. The blinds are beautifully made and lovely quality. I highly recommend this firm.
July 14, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Mrs Rymer,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that you were pleased with your experience from start to finish. Keeping our customers informed throughout their order journey is something we take great pride in, so it's wonderful to know that you felt well updated every step of the way.
It's also great to hear that your blinds arrived quickly and that you're so pleased with their quality and craftsmanship.
Thank you for your recommendation and for choosing Swift Direct Blinds. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Very straight forward process
Very straight forward process, i ordered just few balance clips for a house where I just moved in and had these blinds already fitted but missing some clips. They have sent thrm ftee of charge and Melanie was lovely. Blinds look very cool!
July 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Alicia,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that you found the process straightforward and that we were able to help with the replacement valance clips. It's great to know that the clips arrived quickly and that your blinds are now looking complete in your new home.
We'll be sure to pass your kind comments on to Melanie, who will be thrilled to hear that she provided such a positive experience.
Thank you for choosing Swift Direct Blinds, and we hope you continue to enjoy your blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Appalling communication - fabulous shutters
I hate to leave a bad review without chatting it through with the firm as there is often a good reason for hiccups.
But I placed an order 2 months ago, order number 500262637. I have heard nothing from them. They do not reply to emails or phone calls, and their chat box does not appear to be human.
They seemed very helpful in the ordering process.
But I am worried as they have my money but have gone completely silent.
Have they gone out of business? Should I try to get my money back? Who knows?
I am still hoping some beautiful shutters are going to arrive. Even if they do, I'm afraid they are appalling with their communication.
UPDATE on 26th July
Well I got a pleasant reply after I placed yesterday's negative review.
Much appreciated, thank you.
We can gloss over the ignored emails I guess.
Shame I had to leave the negative review. I assume it would all have been fine if I had just quietly waited.
I will leave my review however as it might help others if they get a deafening silence for a couple of months after ordering from Swift Direct Blinds. Perhaps they should not worry!
Not the way I would communicate with customers but that's just me.
UPDATE 12th August
I received the shutters on time. My daughter and I fitted them in one morning. They are perfect! Better than I was expecting. They are very well made and fit exactly as they should.
I would recommend these, just don't be surprised if you don't hear anything from them for several weeks.
July 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Martin,
Thank you for taking the time to leave a review.
We sincerely apologise for the concern and frustration caused by the lack of communication regarding your order.
Having reviewed your account, I can see that your chat message was sent at 5:30pm, which is when our office closes, and as a result we were unable to respond until the following morning. During that reply, we confirmed the estimated delivery date for your shutters. I can also see that you called us at 4:16pm, and I'm sorry that we missed your call on that occasion.
We completely understand your concerns when you've been waiting for an update, particularly after such a long period of time. We appreciate that this left you feeling worried about your order, and for that, we are truly sorry. Clear and timely communication is important, and we regret that we fell short of the standard you expected.
One of our team will be reaching out to you directly to discuss your experience, provide any further updates on your order, and address any outstanding concerns.
Thank you for bringing this matter to our attention, and please accept our sincere apologies for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
I would not use this company again
I would not use this company again.
Poorly made blinds, poorly packaged, you will have do dispose of faulty blinds at your own expense.
Yes they are cheaper than other companies but in my opinion it is not worth the inconvenience - we ended up having 3 sets 4 of blinds delivered, 16 blinds in total and only 2 of them we were able to use as they were not damaged. We now have to arrange for disposable of the faulty blinds at our own expense.
The only positive was the customer service, they were prompt and arranged for replacements quickly, we given a refund for 2 of the blinds as we requested but they declined any further compensation for inconvenience and dissatisfaction.
July 14, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Louise,
Thank you for taking the time to share your feedback.
Please accept our sincere apologies for the time,
inconvenience, and frustration you experienced with your order. We appreciate that receiving multiple deliveries and replacements, only to find that many of the blinds were damaged, has been extremely disappointing.
While we're pleased that our customer service team was able to arrange replacements promptly and process a refund for the blinds you did not wish to replace, we fully understand that this does not make up for the disruption caused. We are especially sorry that you have been left with the additional inconvenience of disposing of the faulty blinds.
Your comments have been noted and shared with the relevant teams, as we are always looking for ways to improve both our products and the overall customer experience.
Thank you for bringing this matter to our attention, and once again, please accept our apologies for the difficulties you encountered.
Kind regards,
The Team @ Swift Direct Blinds
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