Watch was returned for repair of a broken stem. I was expecting about a month and ended up taking 4 months. I checked a couple times and received polite responses and apologies, but information I was... See more
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Ordered my second Tag Heuer connected e5 after having the e4 and I was so looking forward to its arrival today. The 40mm version comes with the small smallest strap and it is ridiculously small. Ra... See more
My first TAG Heuer purchase, and what a great experience! ❤️ I received such a warm welcome the moment I walked into the TAG Heuer boutique at Gardens Mall, Mid Valley, KL. I initially went i... See more
I visited the Tag Boutique in Harrods today - exceptional service on every level. Unlike the mens, the choice of watches for women is somewhat limited - come on Tag a few more for us ladies please!... See more
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Company details
Written by the company
Since 1860, TAG Heuer has been relentlessly pushing the boundaries of precision — born in the Swiss Jura Mountains, forged by an uncompromising pursuit of excellence. Every timepiece is engineered with one purpose: to enhance human potential. From the groundbreaking oscillating pinion patent of 1887 that revolutionized mechanical chronograph precision, to the most Avant-Garde innovations of today, the Maison never stops challenging what is possible. The legendary TAG Heuer Carrera — the ultimate Swiss luxury motorsport watch — is built for those who chase victory with unwavering determination. The iconic TAG Heuer Aquaracer defines the reference in Swiss sport and diving watches, engineered to conquer the unknown. The mythic TAG Heuer Monaco dares to redefine what a Swiss luxury watch can be — bold, disruptive, destined to become legend. And the TAG Heuer Formula 1 channels the raw adrenaline of the racetrack into racing watches built for those who master every second. Every TAG Heuer timepiece is more than an instrument of time. It is a testament to grit, daring ambition, and the drive to surpass our limits. And it all begins in Switzerland.
Contact info
Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland
- www.tagheuer.com
3.6
Average
944 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 85% of negative reviews
Typically replies within 2 weeks
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Amazing
Amazing! The service was very professional and the lady who served me was very helpful and gave me a good price on a beautiful watch, very happy and will be back to Brisbane Tag!
May 28, 2026
Unprompted review
Reply from TAG Heuer
Dear Mathew Callaghan,
Thank you for taking the time to share your feedback.
We are delighted to know that our team in Brisbane provided you with attentive guidance and helped you find a timepiece you truly appreciate.
We trust your timepiece will become part of many cherished moments.
Respectfully,
The TAG Heuer Team
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Deeply Disappointed with TAG Heuer
I regret buying a TAG Heuer WBP2110 0. It has been the worst customer service experience I have ever had with any watch brand.
The crown is abnormally stiff to wind, something a TAG Heuer boutique at Harrods also agreed was unusual. I sent the watch to TAG Heuer Customer Care for inspection, fully expecting a proper technical response. Instead, I received a generic “no issue found” conclusion and no explanation whatsoever.
Despite emailing them multiple times, including a detailed request for clarification, TAG Heuer never responded to my follow-up messages. They simply notified me that the watch was being returned without addressing my concerns. No technical details, no engagement, no respect.
I own dozens of watches from various premium brands and have never experienced such dismissive service. TAG Heuer charges a premium price but offers zero after sales courtesy or real communication. If I could give below zero stars, I would.
This experience has convinced me that TAG Heuer does not value its customers, and I will never purchase from them again.
May 14, 2026
Unprompted review
Reply from TAG Heuer
Dear Sir,
Thank you for taking the time to share your feedback.
We are sorry to read that your recent service experience did not meet your expectations.
Following the inspection of your timepiece, our team remained in contact with you regarding your concerns and, taking your comments into consideration, arranged for a replacement crown to be fitted as a precautionary measure.
As you are already in contact with our Client Care team regarding this matter, they remain available through your ongoing exchange.
Respectfully,
The TAG Heuer Team
My Tag failed after 4 years
I purchased a Tag Heuer for my wife at the cost of £4k , after 4 years it’s stopped working, Tag wanted £450 plus parts to fix it , I decided that I would take it locally and save money, do basically they can do one .
A £4k watch should not stop working after 4 years , very disappointing with the brand and the cost of aftercare.
Reply to Tag - we are not in communication with TAG at all , it is very difficult to contact you via your website, the watch has been fixed and cost me £170 , if you want to refund this money to me please supply a name and email address.
Very disappointed with TAG and a watch should not fail after 4 years !!!
May 9, 2026
Unprompted review
Reply from TAG Heuer
Dear Tony Conn,
Thank you for taking the time to share your feedback.
We are sorry to read about your disappointment regarding your wife's TAG Heuer timepiece.
As you are already in contact with our Client Care team regarding this matter, we invite you to continue the conversation through your existing exchange, where our team remains available to assist you.
Respectfully,
The TAG Heuer Team
I had an excellent experience at the…
I had an excellent experience at the TAG Heuer Omotesando boutique thanks to Chihiro.
She was extremely kind, professional, and genuinely dedicated throughout the entire process. From the moment I entered the store, she made me feel welcome and took the time to explain every detail about the watch with great patience and care.
What I appreciated the most was her attention to detail and the way she made the experience feel personal rather than just a purchase. Thanks to her, buying my TAG Heuer became a memorable part of my trip to Japan.
May 22, 2026
Unprompted review
Reply from TAG Heuer
Dear Alejandro,
Thank you for taking the time to share your feedback.
We are delighted to know that Chihiro made your visit to our Omotesando boutique so memorable through her professionalism, attention, and dedication.
We are especially pleased to read that your TAG Heuer acquisition became a meaningful part of your journey in Japan.
We trust your timepiece will become part of many cherished moments.
Respectfully,
The TAG Heuer Team
Tag Heuer Aquaracer Multiple Repairs
I received a Tag Heuer Aquaracer Professional 300 2 years ago for my birthday. I've had to sent it to the Tag Heuer Service Center 4 times since then for repairs. I just bought a Grand Seiko GMT Quartz as a backup watch since My Tag is once again at the repair center. Very disappointed and frustrated, as this was a gift from my son.
May 20, 2026
Unprompted review
Reply from TAG Heuer
Dear Sir,
Thank you for taking the time to share your feedback.
We are sorry to read that your experience with the repair of your Aquaracer Professional 300 has not met your expectations.
We understand that you are already in contact with our team regarding your timepiece and remain at your disposal through your ongoing exchange.
Respectfully,
The TAG Heuer Team
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Reply from TAG Heuer
Dear Ayu Abu Bakar,
Thank you for taking the time to share your feedback.
We are delighted to know that the process of acquiring your timepiece was both seamless and efficient.
We trust your timepiece will become part of many cherished moments.
Respectfully,
The TAG Heuer Team
Fabulous Customer Service
Over the past few years I have had several interactions with Tag Heuer representatives; both in Head Office and in various boutiques. On every single occasion they have treated me as an individual and gone out of their way to understand the points I raised and to specifically address them. In the days of AI and chatbots it is refreshing to be treated as a real person. As far as I am concerned their customer service is exemplary and other companies could learn a lot from them.
May 21, 2026
Unprompted review
Reply from TAG Heuer
Dear Steve,
Thank you for taking the time to share such thoughtful feedback.
We are delighted to read that each interaction with our teams has made you feel genuinely heard and personally supported.
We are grateful for your recognition and hope to have the pleasure of assisting you again in the future.
Respectfully,
The TAG Heuer Team
Cai was really helpful during my time…
Cai was really helpful during my time in the shop, excellent knowledge about the beautiful products. Thank you so much Cai.
Regards Davide
May 19, 2026
Unprompted review
Reply from TAG Heuer
Dear Davide Greco,
Thank you for taking the time to share your feedback.
We are delighted to know that Cai provided you with helpful guidance and shared his expertise on our creations during your visit.
We hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
Reply from TAG Heuer
Dear Vincent Turner-Jacobs,
Thank you for taking the time to share your feedback.
We are delighted to know that everything went smoothly and efficiently.
We hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
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We don't sell OEM parts for our watches!
All I need is a couple of pins for my old watch. I don't want to send it in and wait for 10 months for my watch to be repaired, when it would take me five seconds to do it myself.
May 13, 2026
Unprompted review
Reply from TAG Heuer
Dear Sir,
Thank you for taking the time to share your feedback.
We understand your request and regret that our service policy did not meet your expectations.
However, in order to preserve the quality, performance, and integrity of each TAG Heuer timepiece, we are not able to send spare parts directly to clients.
Our Client Care team remains at your disposal should you wish to receive further guidance regarding the available service options.
Respectfully,
The TAG Heuer Team
Look for Reham Haddad for best client advisor
I was attended by Reham Haddad and I had the best experience. She was so kind to us and explained everything nicely and we finally chose a watch of our liking with her guidance.
May 19, 2026
Unprompted review
Reply from TAG Heuer
Dear Dr. Deepika Kapoor,
Thank you for taking the time to share your feedback.
We are delighted to know that Reham provided you with such attentive guidance and helped you choose a creation that truly suits you.
We trust your timepiece will become part of many cherished moments.
Respectfully,
The TAG Heuer Team
During my time in this boutique I dealt…
During my time in this boutique I dealt with Edward and the service was impeccable. He had great knowledge about the watches history and functions of the watch which provided a lot of clarity for myself. I will definitely be recommending this boutique and Edward to any of my friends
May 17, 2026
Unprompted review
Reply from TAG Heuer
Dear Harry,
Thank you for taking the time to share your feedback.
We are delighted to know that Edward’s guidance helped make your visit both insightful and memorable.
We sincerely appreciate your recommendation and hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
See Hasti Rahimi
See Hasti Rahimi. She will ensure you get looked after with the right level of input so that it's informative and useful, but not pushy.
May 16, 2026
Unprompted review
Reply from TAG Heuer
Dear Niz Dib,
Thank you for taking the time to share your feedback.
We are delighted to know that Hasti provided you with attentive and informative guidance, while allowing you the space to make your decision with confidence.
We hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
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Simple & straightforward process.
May 16, 2026
Unprompted review
Reply from TAG Heuer
Dear Steve Hooghiemstra,
Thank you for taking the time to share your feedback.
We are delighted to know that your experience met your expectations and that everything went smoothly.
We hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
Great attention
Great attention, the best seller!
I finally got my tag heuer! Regarding my regrets of spending this money in a watch!
But i finally did!!!!
May 16, 2026
Unprompted review
Reply from TAG Heuer
Dear Javier Berrocal D,
Thank you for taking the time to share your feedback.
We are delighted to know that our team provided you with attentive service and accompanied you in choosing your TAG Heuer timepiece.
We hope it will accompany you through many memorable moments.
Respectfully,
The TAG Heuer Team
Honesty really seems to be a trait that…
Honesty really seems to be a trait that Tag HEUER does not value. Nor work ethic as a CLEANING for a $7k watch takes 7+ months and several broken parts later… yes you read that correct. They broke this, that and the other - several parts during disassembly of my watch and then tried to charge me for them. I sent my perfectly working watch in for A CLEANING. Lies lies and more lies. No accountability. Avoid Tag HEUER like the plague…
EDIT:
Per reply of Tag Heuer- funny. More lies. Nobody is in contact with me. Just WOW….
April 27, 2026
Unprompted review
Reply from TAG Heuer
Dear Brad Williams,
Thank you for taking the time to share your feedback.
We are sorry to read that your service experience did not meet your expectations. As our Client Care team is already in contact with you, they remain available through your ongoing exchange.
Respectfully,
The TAG Heuer Team
SAD RESPONSE
Tag's service responce to my wifes watch problem was worthless. It took over a week to respond to my request for service and then it was if we needed service we could contact them again.
May 4, 2026
Unprompted review
Reply from TAG Heuer
Dear George Bjornson,
Thank you for taking the time to share your feedback.
We are sorry to read that our response regarding your wife’s watch did not meet your expectations. We would appreciate the opportunity to better understand what happened and invite you to contact our Client Care team through our website: https://www.tagheuer.com/contact/.
Respectfully,
The TAG Heuer Team
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Customer service
It took a few times but I finally got some feedback. They are very vague though and it’s very difficult to get any clear answers from them. So I’m still not with an answer that I’m looking for. It’s easy to say “bring it to a tag store” but when you are in Africa for work and there are no stores it’s a bit difficult. I completely understand they don’t do authentication online but they could certainly say hat a watch has the wrong movement in it or something doesn’t look right. I would never ask to be assured something is authentic but you can definitely point out incorrect parts.
May 13, 2026
Unprompted review
Reply from TAG Heuer
Dear Sir,
Thank you for taking the time to share your feedback.
We understand the importance of receiving clear guidance. As our Maison does not offer authentication services, the information we are able to provide remotely may be limited.
Our team has followed up on your requests and remains at your disposal should you require any further assistance.
Respectfully,
The TAG Heuer Team
Excellent shop
May 11, 2026
Unprompted review
Reply from TAG Heuer
Dear Amirul Fahmi,
Thank you for taking the time to share your feedback.
We are delighted to know that you enjoyed your visit to our boutique.
We hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
TAG Heuer store at the Lotte Department Store main branch in Myeongdong
I visited the TAG Heuer store at the Lotte Department Store main branch in Myeongdong, Seoul, to extend my watch strap by adding links. Mr. Kim Jeong-seok kindly explained the process to me, and I received satisfactory service. I was grateful for the staff who offered me drinks whenever I interacted with them and made me feel comfortable. I look forward to my next visit.
May 10, 2026
Unprompted review
Reply from TAG Heuer
Dear Evan Kim,
Thank you for taking the time to share your feedback.
We are delighted to know that Mr. Kim Jeong-seok provided you with attentive guidance during your visit to our TAG Heuer boutique at Lotte Department Store in Myeongdong.
We are pleased that our team made you feel comfortable throughout your visit and hope to have the pleasure of welcoming you again soon.
Respectfully,
The TAG Heuer Team
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