The Vanilla Valley Reviews 

13,266
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,266)

1,129 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. Orders are frequently shipped out and received faster than expected. I did have an issue but it was resolved right away, thank you.

July 27, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that your orders have consistently arrived faster than expected. While we're sorry you experienced an issue, we're glad our team was able to resolve it quickly. Thank you for your review and custom 😊

Rated 5 out of 5 stars

Quick delivery

Quick delivery. I can't comment on the cupcake number boxes as I am not using them until next month.

July 26, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re so pleased to hear your order arrived quickly. We hope you love the cupcake number boxes when you use them next month, and we’d be delighted to hear what you think then! 😊

Rated 5 out of 5 stars

Good service

Easy to order competitive prices and fast delivery
Would use again

August 5, 2026
Unprompted review
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Janet,
We're delighted to hear that you found our website easy to use, were happy with our competitive prices, and received your order quickly. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great products

Great products, quick delivery

July 26, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you're pleased with our products and the quick delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Very professional

Very professional
And now good delivery
Well done
Thank you

July 29, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
Thank you for your review 😊We're delighted to hear that you found our service professional and that you were pleased with the delivery. Your feedback is greatly appreciated, and we'll be sure to share your comments with the team.

Rated 5 out of 5 stars

Extremely pleased with my order

Extremely pleased with my order, the price and quality was perfect 👌🏼

July 27, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Fiona,
We're thrilled to hear you're extremely pleased with your order and that the price and quality met your expectations. Thank you for your review 😊

Rated 5 out of 5 stars

Great service

Great service, quick delivery

July 27, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Alison,
We're delighted to hear you were happy with our service and quick delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Cake boxes/ cake drums

Easy to find what was needed on the website, fast delivery and good quality items

July 26, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jacqueline,
We're so pleased to hear that you had a great experience shopping with us and that everything arrived quickly and met your expectations. Thank you so much for your review 😊

Rated 5 out of 5 stars

An awesome Company

Can't fault the speed of service from VV from the ordering to the delivery. Excellent Company with a fantastic range of cake decorating supplies and prices.

July 21, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Nicola,
We're delighted to hear that you're happy with our service, delivery speed, range of products, and prices. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

The product does at it says

The product does at it says. No more cakes stuck to the tin. Very reasonably priced and swift delivery.

July 23, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jane,
Thank you for your review 😊We're delighted to hear the product worked so well for you and that you're pleased with the price and swift delivery.

Rated 3 out of 5 stars

Great company that I use regularly and…

Great company that I use regularly and always happy with the result. I ordered this time and paid extra for next day delivery, but it didn’t arrive until 3 days later. Took longer than the next day offer.

July 21, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jackie,
Thank you for your review 😊 We've checked your order and can confirm it was placed using our standard shipping option, with the standard £3.99 delivery charge, rather than our next day delivery service.

Rated 4 out of 5 stars

I've used Vanilla Valley for years

I've used Vanilla Valley for years, their service and prices are great, the only reason I didn't give 5 stars is because someone if the renshaw extra fondants were out of stock.

July 25, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Pamela,
Thank you for your continued support over the years! We're so pleased to hear you've been happy with our service and prices. We're sorry that some of the Renshaw Extra Fondants were out of stock on this occasion. We do our best to keep our shelves stocked and appreciate your understanding. Thank you for your review 😊

Rated 5 out of 5 stars

Excellent products great prices and fast delivery

They have everything I needed, not badly priced and the delivery was fast

July 24, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Kerry,
We're so pleased to hear you found everything you needed, were happy with our prices, and that your order arrived quickly. Thank you for your review 😊

Rated 5 out of 5 stars

Great Company to deal with

Good selection of products at competitive prices. Delivery was prompt. Highly recommend.

July 23, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're really pleased to hear that you had a positive experience with us and that everything arrived promptly. Your recommendation is greatly appreciated. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great service

Great service. Thank you ☺️

July 23, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Gloria,
We are thrilled that you are pleased with the service. Thank you so much for your review 😊

Rated 5 out of 5 stars
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you were happy with both our service and the value for money. Thank you so much for your review 😊

Rated 5 out of 5 stars

Easy to order the items I wanted and…

Easy to order the items I wanted and quick delivery

July 22, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your great review! We're delighted to hear that you found it easy to order the items you wanted and that your delivery arrived quickly

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