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TrafficManager is a fully customizable, white-label affiliate tracking and performance marketing platform. Trusted by advertisers, affiliate networks, and affiliate programs worldwide, it supports industries such as Cash on Delivery (COD), eCommerce, Lead Generation, Sweepstakes, iGaming, Nutra, Beauty, Dating, and Membership sites.
Today, TrafficManager powers the majority of COD (Cash on Delivery) affiliate programs and networks in Italy, with a strong and growing presence across Europe and the iGaming space, offering unmatched client support and custom feature development to help its partners grow.
TrafficManager has two versions: a Standard version, dedicated to most industries, and a dedicated iGaming version, built specifically for casino and betting affiliate programs and networks.
TrafficManager – Standard Version
With a strong focus on eCommerce and Cash-on-Delivery (COD), thanks to built-in features created specifically for these industries, the Standard version is also designed to meet the needs of other industries such as Lead Generation, Sweepstakes, Nutra, Beauty, Dating, Membership sites, and more.
TrafficManager supports tracking via pixels, API, and server-to-server postbacks, with clear and detailed reporting based on real performance metrics such as clicks, conversions, EPC, CR, CTR, conversion rate, CPC, CPM, ROI, and many other metrics. Each client can easily customize reports and dashboards directly from the platform in just a few clicks.
The platform also includes advanced traffic filtering and payout rules, supporting any payout model, including retargeting traffic. This allows admins to reward the original traffic source and adjust payouts based on the real value delivered by retargeting partners.
For eCommerce advertisers, TrafficManager provides ready-to-use Shopify and WooCommerce plugins, allowing fast and easy integration. These integrations also support coupon code generation and tracking, making it simple to manage affiliates and measure coupon-based sales.
Another important feature for these industries is the advanced anti-fraud system, designed to prevent fake conversions, misleading affiliate techniques, and acquisitions from users with unusual behavior. This is especially important for COD businesses and eCommerce stores that want to reduce returned orders or orders that are never picked up by customers.
For media buyers (affiliates or teams), the platform offers API integrations with Google Ads and Facebook, allowing teams to connect ad accounts and centralize tracking and attribution. TrafficManager also provides a unique ecosystem that lets media buyers connect easily with advertisers or affiliate programs using TrafficManager, or even third-party tracking platforms, with just a few clicks.
TrafficManager – iGaming Version
The iGaming version is specifically designed for casino and betting operators, white-label providers, and iGaming affiliate networks. The platform is fully customizable and includes iGaming-focused reports and metrics such as NGR, GGR, RevShare, Turnover, Deposits, FTDs, Admin Fees, Profit, and more, with flexible attribution models.
TrafficManager supports multiple operators within one platform and allows data intake via operator postbacks, API, or FTP/CSV uploads, making it easy to connect with different gaming platforms and providers.
Today, TrafficManager powers casino and betting affiliate programs across Europe, with growing adoption globally, offering an honestly priced and advanced affiliate tracking platform for the iGaming industry.
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
In short: Honest, helpful and professional. The reason why I migrated 2 networks to Traffic Manager is because of the level of investment they show in your project. As a business owner, network manager or project owner it is very reassuring to see how much they care about your business' well being - very professional and nothing praise there. Deadlines were met, requirements were delivered and both migrations have been executed smoothly.
I have been using Traffic Manager for a few of my companies since 2019. The platform is awesome and their support team is second to none. They are extremely feature rich compared to others in the space. I can't recommend them enough.
A Great Software and IT team! Also they are an IT team that understands our business needs! Always reliable and ready to help. Excellent Support 24/7. Philip Bouldstridge/CEO ISLAffiliates, S.L.
At BSA, we’ve been using TrafficManager since the inception of our network. The platform is easy to integrate, and the team is highly responsive and supportive — always quick to assist and proactive in finding solutions, including custom development when needed. It’s been a great experience overall with both tracking and reporting. Highly recommended.
I was one of the first clients of TrafficManager back 6 years ago, and i am client since then. This platform helped my company grow again and achieve strong results in the cash on delivery (COD) market. The team is very professional and reliable, and the system works well for performance-driven businesses. Special thanks to Francesco Montanari the CTO: very skilled, focused, and strong on the technical side. Overall, a solid partner that really supports growth.
Traffic Manager allows me to easily keep track of performance both internally and for my partners. It's platform is accurate and easy to use. You can create custom reports, easily track affiliate earnings and advertiser spend. Offers are easy to create and update. Traffic Manager is hands down the best bang for your buck.
Traffic Manager has transformed the way we do business. Tracking consumer clicks and conversions was previously done by API and a custom platform which was labor intensive and expensive to maintain. The detail and speed with which we can now extract data for analysis is unparalleled. Keeping up with daily statistics is no longer an issue. At any point during the day, we can log in from PC or mobile and view our stats with the click of a button. Amazing product, and even better service from Florin and staff!
TrafficManager has helped our business grow and prosper. It has a clean intuitive interface and our affiliates find it easy to use. I highly recommend TrafficManager to any online business looking to increase their traffic and sales
TrafficManager allowed me to follow my dream and create my own affiliate network as a complete technical boob. The interface is clean and intuitive, the tracking is precise and support is always happy to help and even take suggestions. My favorite part is how easy it is to create campaigns and to add promotional material. Highly recommended!
We are in the affiliate business now for more than 10 years and tested a lot of the "big" providers. Got to know this young developer team during a conference and thought: we not giving it a try - their price is stunning. Today I can truly say: its not their price which is so stunning. It sthe product. Its by far fastethan anything we worked with so far and if we need extra stuff implemented we reach support fast and they actually do it. Perfect team and a perfect product.
Great Platform, very intuitive and user-friendly. A lot of features available, a fair price. This tracking solution is good not only for professionals but also for beginners thx to the awesome support and video training.
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