Ulta Beauty Reviews 2,104

TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as unhelpful, rude, and difficult to navigate. People frequently encountered problems with their orders, including delayed deliveries, missing items, incorrect products being sent, and issues with online order processing and confirmation. Several customers also reported difficulties with refunds and the return process, particularly when reward points were involved. Some people were dissatisfied with the product quality and the staff's knowledge, with a few instances of employees being perceived as unprofessional or unhelpful. However, a minority of people were satisfied with the service they received, highlighting positive interactions with specific staff members and appreciating the availability of free gifts and product variety.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product. Some customers praise the quality of makeup, skincare, and... See more

Staff

People report ambiguous experiences with staff. While many customers praise individual employees for being... See more

Customer service

Consumers find customer service to be overwhelmingly negative. Many reviewers report issues such as hidden... See more

Order

Customers consistently express significant dissatisfaction with their order experiences. Many report issues... See more

Retail

Users describe ambiguous interactions with retail. Many customers express strong dissatisfaction, stating... See more

Service

Users describe negative interactions with service, citing issues like constant turnover, low morale, and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I stopped using Ulta because the closest store is 2 hours away so most of my buys were online. They used to reliably get things to you but it takes over a month to get any of my orders which is frustr... See more

Rated 1 out of 5 stars

Incident with Mgr 12/13/25 store 599 @ 4:13 pm. Buying product, price wrong, there was sale sign on shelf. Walked back with cashier, sign missing, other cashier said she just took it down. Mgr made a... See more

Rated 1 out of 5 stars

This has been a reoccurring issue with Ulta on these three holidays, Mother's Day, Valentines Day, and Christmas where you spend a certain amount on perfume and you are supposed to receive a gift like... See more

Rated 1 out of 5 stars

After having an Ulta account for years, I can no longer log in to my account due to a disconnected old land line telephone. Spent 45 minutes with an "expert" who could not figure out how to get me int... See more


Company details

  1. Skin Care Clinic
  2. Beauty Product Supplier
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store
  6. Pharmacy

Information provided by various external sources

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.


Contact info

1.8

Poor

TrustScore 2 out of 5

2K reviews

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Rated 1 out of 5 stars

Worst customer service ever

Worst customer service ever. Being in the retail women’s fashion industry for over 20 years in upper mgmt. I KNOW there are ways to help a customer ‘outside’ of regular rules. I had an online order I forgot about. I got an email today that it will cancel at 8pm. I’m soooo sick today. I called. They said I could have someone else pick up but I would have to add that person on the website. Tried for 20 minutes to update my password. Didn’t work. Called store back … can you please just add this person as a pick up …OR hold my order for 1-2 days.
Nope… sorry. SERIOUSLY!! The worst customer service on the planet.

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Package never received

³Package never received. Just realozed I have trow 25 bucks. They offer me 10/20% back. I mean if u want to trow your money away, u r on the right place damn it. Did not check the review before unfortunately.
Embarassing.
No info provided about the "delivery", which I think you pay for it but it doesnt exixt. You ll pay your 10/20% back with that delivery expense.

October 31, 2025
Unprompted review
Rated 1 out of 5 stars

Worst place to order

Place the order and paid, didn't get any email with confirmation but money was took from my bank card, reach with customer servise but they said they can not give my back my money because I don't have corfirmation code start with letter M and some numbers. I gave them all other info with screenshoots of confirmation that I paid but didn't get money back. BE CAREFULL , NO ITEM AND NO MONEY BACK

November 8, 2025
Unprompted review
Rated 1 out of 5 stars

Very bad experience in this store

I'm going to give my humble opinion second time I try to go to this store the door was open and he came in I remember that I must make a call and I go back outside the employee sees me and closes the door in my face I give her a sign I wasn't understanding anything she comes back and I ask her they are not open I ask her are they open? He tells me 10 and closes the door in my face again what a lack of empathy they have they already take away your desire to buy in River drive store 204 in the Shoping of the 1400 north river Dr what bad manners there is nowadays

November 25, 2025
Unprompted review
Rated 1 out of 5 stars

Wish I could give it zero stars

Wish I could give it zero stars. I ordered my daughter a perfume that never arrived. I had countless call and emails with no resolution. They are thieves and I would not recommend. I’m going to review them on every site so that no one experiences this. They ruined my babies birthday and had me anxious to find a gift last minute. This business is not honorable.

November 7, 2025
Unprompted review
Rated 5 out of 5 stars

Great expereince.I…

Alexa has waited on me several times..I am always there and she is always so friendly and so very helpful!! I have watched her several times when she is the only cashier and she sure can handle the whole line all by herself! It's always a pleasure when she waits on me!!

November 23, 2025
Unprompted review
Rated 1 out of 5 stars

Return Policy

I made a purchase in-store using my Ulta credit card, which the associate looked up since I didn’t have the physical card. Before paying, I asked about the return policy and was told I could return the item as long as I had my receipt.

When I went back a few days later to return it (with my receipt), the store refused because I didn’t have the physical card and said they couldn’t look it up this time. I ordered a replacement card, but it didn’t arrive within their 30-day return window, so now I can only get store credit.

It’s really disappointing to receive inconsistent information from different employees. I verified the policy before purchasing, but Ulta didn’t stand behind what I was told. I expected clearer communication and better customer service.

November 20, 2025
Unprompted review
Rated 1 out of 5 stars

SCAM

SCAM, I made an order and never received.
The tracking number shows not found. After many emails (more than a month), they sent a tracking website (IP number)! which shows my order is another province! They said that your address!!!! I have a screenshot of my order and sent it to them to prove that my order has my address.
Although in my order I checked an insured shipment and paid an extra amount, as it shows that the shipment through DHL(3-7 days), but it is all not true

November 17, 2025
Unprompted review
Rated 5 out of 5 stars

I have placed multiple orders from Ulta…

I have placed multiple orders from Ulta this month so I can put together several gift bags for a local shelter. EVERYTHING was well wrapped and arrived safely and quickly. Only one item had an issue and they replaced it right away. I LOVE the quality of everything. I LOVE the bags and makeup kits that are perfect for Christmas! I love the sales and gifts with purchase and it really helped me create the BEST self care bags. I've always love Ulta, have shopped there for years and have never had a bad experience.

November 12, 2025
Unprompted review
Rated 4 out of 5 stars

ive bought my perfumes

ive bought my perfumes, face wash, and makeup their and i like the quality of the stuff and the prices for some stuff might be a bit overpriced but tbhhhh it is a good store if you're going for quality especially for perfume.

November 6, 2025
Unprompted review
Rated 1 out of 5 stars

Charging me for my free bday gift- no thanks

I see why the reviews here are so negative. I received an email from Ulta telling me I got a free birthday gift today Nov. 1. My birthday is next month but the chat bot said to add the gift and it would be free. I added it but they still tried to charge me for it. I haven't done business with company in several years and now I remember why.
Steer clear.

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Love Ulta

Every time I get anything from Ulta it's off the website. I've never had any problems with them and they've always given me my discounts and let me use my rewards. I think they're very great company and their products are amazing..

October 16, 2025
Unprompted review
Rated 1 out of 5 stars

Never received my order.

I had a very bad experience shopping at Ulta.com. My order was never delivered, and Ulta already charged my bank account. I contacted customer service multiple times, but every representative I spoke to seemed unsure of what to do. When I checked the tracking on FedEx, the package hadn’t moved for days, but instead of taking any action, I was told to wait for 8 business days.
I even waited nine business days before calling again, and the agent’s solution was to either ship the same items again and wait another 8–10 business days. What a “great” suggestion.

October 8, 2025
Unprompted review
Rated 2 out of 5 stars

The Promenade, D’Iberville, MS

I am going to be specific in my review, only because it’s happened more than once and I’ve been told that other customers have complained as well in the recent weeks. This is The Promenade location in D’Iberville, MS. I like dealing with people I’m familiar with in anything I do. On this specific day I went in for a specific item and then needed her help with something else and the rudeness began. In the very beginning Maddie was very sweet; however in recent weeks when she sees me she practically runs in the other direction. This is a most rude customer service experience not only myself, but anyone could ever experience. For the amount of money I’ve spent in less than 3 months I would think she would be wanting to help me considering, I am the CUSTOMER 😡😡

October 1, 2025
Unprompted review
Rated 1 out of 5 stars

WORST CUSTOMER SERVICE EVER

WORST CUSTOMER SERVICE EVER – Ongoing issues with no resolution. I’ve called, I’ve messages, I filed with the better business bureau and still no response/resolve. Don’t bother emailing guestservices@ulta because they don’t care. Save yourself the hassle and go to Sephora!

October 1, 2025
Unprompted review
Rated 5 out of 5 stars

A silver lining of my birthday order within a swamp of negative reviews

I ordered 2 times from Ulta with each cart having different items since I had plenty of birthday money on October 12. Originally I was about to do 3 separate online orders from 3 sites. However, SV and YS were not accepting Mastercard for payment after trying at least 2 to 3 times with 2 different cards. I was distressed in tears after being yelled about my unsuccessful orders are going to trigger the cards to be blocked that I deleted my accounts from those sites, but Ulta was able to accept it and submit my orders. At least there is a silver lining with easy entry of Mastercard from Ulta’s site. I also opted in for a free gift of 10 pieces and a bag on 1 of my orders. 1 of the packages got instantly delivered on the 14th by OnTrac. I did find some shoppers complaining about damaged items, stolen boxes, missing items, and used items from OnTrac deliveries based on the Trustpilot reviews. Fortunately, my sea themed make up tools and mirror case, Yummy Gloss plumper, tool cleaning shampoo and cleansing pad, gel bead sleep mask, and silicone brush came complete and intact, with plenty of air packs.
I contacted customer service via text about my other order that is still on “submitted” and a kind agent told me that it is still in processing perhaps due to transportation factors. I understand since most of the states have to deal with pouring rain and nasty weather for 2 days since my order on October 12, which makes transportation impossible. Later on, my 1st order did ship and arrived during the 17th. UPS became the carrier on my remaining 2 packages. Honestly, I had no rush since I ordered it as some birthday gifts for myself and I don’t have any urgent events or flights to attend. However, I did panic when the UPS notification said that it was out for delivery in the wrong town. I had to text customer service yet again with proof just in case. Customer service advised me to contact again in case my package never arrived at all. I emailed the local UPS store in case, and later on my delivery did arrive to my house.
FYI, I live in an area in NJ where there isn’t much package theft, maybe because most of the neighbors have security cameras. Added bonus, I had the option of going to the Ulta that’s next to a Marshalls in Kearny for my free birthday gift. I decided to go in store since I already blasted my birthday $ for online shopping. The cashier was helpful with finding my account and accepting my gift coupon. I was able to get my free Purity facial cleanser in new condition. And yes, the freebie bag with the items from my qualified purchase got included with my order. I hope my honest review of my 1st online purchase and free gift from Ulta can bring a sign of relief and hope. It saddens me that many customers from Ulta had a plague of long delayed shipping, missing or damaged items, packages never arriving, free birthday gifts either not available or included, never having their freebie gifts within specific purchases, and unpleasant customer service.

October 17, 2025
Unprompted review

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