Filled out the Unbiased request specifying what guidance I needed. I already have a tied financial advisor and have had for around 40 years, but I wanted an independent financial planner specifically... See more
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Review summary
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What people talk about most
Reviews shaping this summary
After contacting Unbiased for an IFA although they couldn't match an IFA with me straight away they didn't forget and kept me informed and encouraged me to try again with a bit more details. I eventua... See more
Company replied
Whole thing was quite quick and painless, Harjit contacted me by email, I phoned, we arranged a zoom meeting, got on well and hey presto I have a financial advisor. Unbiased sorted my main worry, whic... See more
Contacted me very quickly. Listened carefully to what l said and clarified the issues. Analysed the problem, suggested what l needed to think about and summarized options in a way l could understand.... See more
Company replied
Company details
About Unbiased
Written by the company
- Unbiased connects you to the UK’s biggest selection of financial advisers, mortgage brokers, and accountants
- We have a network of 27,000 professional expert advisers
- Over 10 million customers have found advice with Unbiased
- Our unique matching tool finds you the best match based on your needs
- If you prefer to select an adviser yourself, you can browse through a directory of professionals in your region
- The adviser will get in touch with you and you can decide what to do next
- Our service is completely free - you only pay once you have appointed a professional adviser
- To submit your enquiry go to www.unbiased.co.uk or call 0800 011 9671
If you have any questions or need help submitting your enquiry please call 0800 011 9671 and one of our team will be happy to help you.
Unbiased: Your Trusted Partner for Expert Advice
Written by the company
- Unbiased - AI-enabled financial advice platform
- Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
Get Matched with Expert Financial Advice
Connect with trusted professionals to achieve your financial goals.
At Unbiased, we empower individuals to make confident financial decisions, from buying a house to planning for retirement. Our platform connects you with over 27,000 fully regulated financial advisers, mortgage brokers, and accountants.
By sharing some details about your financial situation, we match you with the best expert for your needs. This service is free; you only pay for advice once you choose and appoint a professional to work with.
Contact info
32-38 Saffron Hill, EC1N 8FH, London , United Kingdom
- 0800 023 6868
- contact@unbiased.co.uk
- www.unbiased.co.uk
4.5
Excellent
12K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
James - highly recommend
James was very approachable, flexible with arranging meeting times, and clearly knowledgeable in his field. What stood out was that he had already done some research ahead of our first meeting, which made the discussion productive from the start. He demonstrated excellent customer focus, took the time to understand my situation, and provided a very professional level of service. I would highly recommend James to anyone looking for a financial adviser who is both well-prepared and client-focused.
June 3, 2026
Unprompted review
Made to feel at ease and talked through…
Made to feel at ease and talked through the process that will be on going, and a meeting planned to discuss further.
June 12, 2026
Unprompted review
Really handy way of finding a good financial advisor
Really handy way of finding a good financial advisor, thoroughly recommended
June 10, 2026
Unprompted review
The gentleman was very helpful and nice
The gentleman dry please and helpful
Please thank him
June 11, 2026
Unprompted review
Giving the finance advisors details very quickly
Hello,
I did not find my advisor jet but staff in the unbiased showing interest and keep sending me new finance advisors
June 9, 2026
Unprompted review
PENSION FUND FRATERNITY - BAAAAH HUMBUG
I was seeking a Financial Adviser for the UK system. Unfortunately this is a protected area of Finance. My pension fund is located in the UK and the holder had a preferred list of advisers. When I asked for the list I was told No as they may been seen to be preferring one of their preferred advisers. Yes as with pensions - nothing straight forward. Unbiased stepped in and recommended a match for me within 20 minutes. Now that is the kind of service I like.
June 4, 2026
Unprompted review
Very poor service
I was connected to a financial advisor through Unbiased. I had a short initial telephone conversation and was asked to complete a very detailed and intrusive breakdown of my financial and personal situation after which I heard nothing else. Now Im left wondering what has happened to all the information I handed over.
April 15, 2026
Unprompted review
Reply from Unbiased
Hi Richard,
Thank you for taking the time to share your experience. We're sorry to hear that you were left feeling uncertain after your initial conversation.
The financial advisers introduced through Unbiased are independent businesses responsible for managing their own client communications and handling any personal information you choose to share with them. We understand how concerning it can be to provide detailed information and then not receive any follow-up.
If you haven't already, we'd encourage you to contact the adviser directly to ask about the status of your enquiry. If you'd like us to look into the matter or have any concerns about how your information has been handled, please get in touch with our support team via email, as we cannot see your email address here, and we'll be happy to assist.
We appreciate your feedback, as it helps us improve the experience for everyone using our service.
Do let us know if you'd like us to chase this adviser up for you or if you'd like us to find you a new adviser to start fresh with.
Kind regards,
The team at Unbiased
Contact was made within 24 hours by a…
Contact was made within 24 hours by a very professional and well qualified, senior person of the company. I was very impressed with the services offered and especially the way the company’s services offered, were introduced. Their website is user friendly and very well structured and all my questions were answered without any problem. Many thanks and best regards.
June 5, 2026
Unprompted review
Great experience
The recommendation was spot on for what I needed..
After meeting with them it couldn't have been a closer match to my needs.
June 10, 2026
Unprompted review
I feel like I have been listened to
I feel like I have been listened to, and my query fully understood. I have had regular contact with retirement solutions who have responded promptly and professionally
June 10, 2026
Unprompted review
Waste of time
Asked for an IFA and was given a wealth management company instead, who are certainly not offering independent advice. Waste of time.
June 1, 2026
Unprompted review
Reply from Unbiased
Hi Richard,
Thank you for your feedback. We're sorry to hear that your experience was disappointing.
We understand your frustration, particularly as you were seeking an Independent Financial Adviser and felt that the firm you were introduced to did not meet your expectations. Our aim is always to connect individuals with advisers who are appropriately qualified to assist with their requirements, but we appreciate that the distinction between different types of financial advisory firms is important to many consumers.
We regret that the introduction was not what you were looking for and that you felt your time was wasted as a result. Feedback such as yours is valuable and helps us review and improve our matching process to ensure expectations are managed as clearly as possible.
If you would be willing to contact us directly with further details of your enquiry, (we've also requested you provide your email address via Trustpilot) so that we can then take the opportunity to investigate the matter further and find you a more suitable advice firm.
Kind regards,
The team at Unbiased
Very informative
Very informative. Leon has been patient and very clear in his advice.
June 9, 2026
Unprompted review
A very painless process & a great recommendation!
A very painless process to fill out a basic form to be connected with a local wealth management expert. I was connected with Natasha Nair of Triton Private Wealth, and it was a wonderful experience considering how I have been treated by companies of late. I was asked to either book an appointment with, or wait for her call - so I booked a suitable appointment in her diary.
Natasha was friendly, treat me like a human being, with dignity and respect, and took my disabilities into consideration without making me feel any less, as many have recently done. Natasha took me through all the recommendations and explained everything in detail after taking the time to explore my life and what products I required, and the suitability and affordability of each, coming to a suitable decision on financial product. Although the session was originally booked for 30 minutes, we had a lovely chat for 90 minutes, and did not ever feel rushed or pressured at any point.
I would be very happy to recommend Natasha and her service, and I would certainly use her, and Unbiased again! Thank you for the link up!
June 2, 2026
Unprompted review
I would give no stars if I could
I would give no stars if I could! Completely pointless exercise! I specifically stated what I wanted advice on and a Wealth Management company calls up, takes all my personal details and income etc and then tells me he can't help me with my query! I knew I didn't need (or want) a wealth management company to do what I needed so why one took the enquiry is a mystery (or not!) Don't waste your time!
June 9, 2026
Unprompted review
Reply from Unbiased
Hi there,
Thank you for taking the time to share your feedback. We're very sorry to hear that your experience did not meet your expectations.
We understand how frustrating it must have been to discuss your circumstances and provide personal information, only to be told that the adviser was unable to assist with your specific query. Our intention is always to connect enquiries with the most appropriate professional, and we're disappointed that this was not your experience.
As an introductory service, we aim to match individuals with advisers based on the information provided. Unfortunately, there are occasions where, after a more detailed discussion, an adviser may determine that they are not the right fit for a particular requirement. We appreciate that this can be disappointing and may feel like a waste of time.
We take feedback like yours seriously and would welcome the opportunity to review what happened and understand where the matching process may have fallen short. If you would be willing to contact us directly with your enquiry details, we'd be happy to investigate further. We've also sent you a request via Trustpilot to ask for your email address (this will not be shown publicly) so that we can help you.
Kind regards,
The team at Unbiased
Finding a financial advisor who is FCA…
Finding a financial advisor who is FCA registered from unbiase, I have talked with the advisor in relation to what happens next.
June 8, 2026
Unprompted review
Good chat over the phone
June 4, 2026
Unprompted review
Food for thought providing many, many options
Explained at great length all the options (which are many). I now have to review them and take future costs into account. Response time was excellent.
May 27, 2026
Unprompted review
Excellent helpful call
Excellent helpful call, looking forward to progressing further
June 5, 2026
Unprompted review
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