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Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers express significant dissatisfaction with the pricing, finding it too high compared to other gyms and noting inconsistent pricing for different members. The customer service is also a major point of concern, with many people reporting difficulties in contacting support, unhelpful staff, and long delays in resolving issues. Additionally, the service itself receives negative feedback, with some members experiencing issues like limited pool access at convenient times, cold facilities, and changes to classes or towel policies. However, some people were satisfied with the staff, highlighting specific individuals who are described as friendly, professional, and attentive. These positive interactions often involve personal trainers or reception staff who go above and beyond to assist members.

What people talk about most

Staff

Customers consistently note ambiguous experiences with staff. While many praise the friendliness and... See more

Customer service

Clients share negative opinions on customer service, consistently reporting it as extremely poor and... See more

Subscription

Reviewers express widespread dissatisfaction with their subscriptions. Many customers report significant,... See more

Price

Consumers express significant dissatisfaction with pricing, citing excessive fees and a lack of transparency.... See more

Service

Reviewers highlight negative aspects of service, with many expressing dissatisfaction with customer service,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

It’s not very clean for paying £90 a month some members seem to pay less or more it’s just a random price game at this gym & the hygiene levels are disturbing men are just not showering before the poo... See more

Company replied

Rated 3 out of 5 stars

Wrisband, card, padlock. Really? It's 2025 and I don't feel like guessing when going to another location.Went to Bank gym today but couldn't use it because I didn't bring a padlock. Not buying one , n... See more

Company replied

Rated 3 out of 5 stars

Giving it a 3 for the Classes and gym as they are great. If you’ve got kids and want to get into lessons, brilliant. Kids swimming lessons are every day of the week, 4-8pm and Sat/Sunday mornings:... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Fitness Center
  3. Fitness class
  4. Gym
  5. Personal Trainer
  6. Physical Fitness Program

Written by the company

We set out to create a health club that’s different from all the rest. We love helping our members to be active. But we’re not uptight or overly serious about it. That’s the way we do things around here. We don’t believe in hidden extras or locked doors either – you can use everything you want to in our clubs.


Contact info

3.0

Average

TrustScore 3 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 61% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor customer service / difficult to cancel

There is no way to cancel the membership online; the only option is to call them. If you have relocated, they request numerous documents and respond very slowly. By the time they reply, your next billing cycle has often already started and you are charged for the full month.
If you refuse to pay, they add late payment penalties. This feels like a very sneaky way to take money from customers. I am very disappointed that I joined and would not recommend them to anyone.
It is very easy to sign up, but extremely difficult and costly to cancel.

March 10, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for taking the time to share your feedback. I’m really sorry to hear about your experience, as this is not the journey we want for our members.

If you need anything further you can reach our central team at info@virginactive.co.uk or by using our WebChat.

We appreciate you bringing this to our attention and hope to welcome you back again in the future.

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Rated 1 out of 5 stars

I sent 4 emails with 4 different…

I sent 4 emails with 4 different complaints - poor in itself - had no response after a week. Terrible customer service.
Virgin replied after about two weeks but didn't resolve all the queries. The biggest complaint is that my husband pays the same amount to be a peak time member as I pay to be off peak. This is unfair and the company doesn’t care.

March 2, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We can see that we’ve been in touch regarding this query. If there’s anything further we can help with, please feel free to speak to the team during your next visit.

Rated 5 out of 5 stars

Love the Wimbledon Club!

I am a member of Wimbledon and it is superb. Staff : Barnabus on reception is always helpful and my favourite pilates classes are with Jennifer, Marzia, Mari, Eleni, Charlie and Justine - they all make the gym such a wonderful place to visit. It is a life-saver for so many people and my health is much improved. Thank you all so much for making it such a lovely place plus the cafe is fab. The annual subscription is reasonable with access to the other London clubs.
Sauna is clean and toasty.

March 6, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you so much for your lovely feedback. It’s great to hear how much you’re enjoying the club! We’ll be sure to share your kind words with the team. We really appreciate your support and look forward to welcoming you back again soon.

Rated 2 out of 5 stars

Cancelled my membership after 10 years

After 10 years' membership, I have finally cancelled. In the last couple of years in particular Virgin Active has gone so far downhill. The facilities on-site are not as well maintained as they used to be, and they are certainly not cleaned as much as they used to be. Dirty equipment, empty sanitiser spray bottles, dirty changing rooms. They've implemented new towel rules meaning 1 towel per visit, no matter how long you're there for or what you're doing. (E.g. if you are there for an hour in the gym and an hour in the pool then you get one towel, or if you visit for a half hour class you get one towel. It's absurd.)

In short, you do not get what you pay for.

To top it off, you are not treated as a valued customer. It is now not possible to phone your gym - you have to go through to a call centre. You can expect to be waiting on hold for anything from 20 to 45 minutes. When you do speak to someone they often are unable to help. Emailing is no better - you can expect a response in a week's time.

It's also notable that it doesn't only seem to be the customers who are unhappy; I know several very good instructors who've recently stopped working for Virgin Active and have taken their skills elsewhere.

A relatively expensive gym membership that does not deliver on that price tag.

March 6, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback. I’m really sorry to hear about your recent experience and that you felt the club did not meet your expectations.

Your comments around cleanliness, facilities, communication and overall experience will be shared with the team for review, as this is not the standard we aim to provide.

We appreciate you taking the time to share this with us and hope to welcome you back again in the future.

Rated 1 out of 5 stars

Do not join Virgin active

I have been pleading with virgin active to allow me to come to a settlement buy out of my membership. I realise I signed a contract but since then my circumstances stances have changed but not within the 3 reasons the company will accept if full proof can be given. The whole situation is making me quite ill and I am still waiting for somebody from Virgin to speak to me in person. Can anybody please advise me what I can do!
Thank you

February 1, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for taking the time to share your experience. I can see your query has been resolved now. If you need anything further please get back in touch with our central team.

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Rated 1 out of 5 stars

Only interest in money, not members

I joined in January and a few days later had a hand injury , a couple of weeks later I saw a speciality who advised me I needed surgery and I would not be recovered enough for the gym until May.

I have never been to Virgin, I called and asked if we could delayed my start date to May..

"No as my membership has already started"
I can only pause membership for 2 months and still have to pay for that
If I cancel then they will charge me for another 30 days....."

Cheapest option was to cancel, and after that experience, I wonder what other 'surprises' membership has to offer"

I won't be rejoining in May

Update 26/32026
Virgin just replied below to say a member of their Team has reached out to me. I have multiple emails saying thank you for your enquiry, a member of the team will reach out to me. The last one was March 11th l, see below, promising they would respond in 1 -2 days, today is the first time I have had a real reply.

Hi Ivan,

Thanks for getting in touch.

We’ve now converted your ticket into a formal complaint and logged it in our system.

Your complaint reference number is 439058.

One of our agents will be assigned to your case shortly and will get back to you within 2 to 4 working days.

You can view a copy of our complaints policy and our escalation process – here.

Love,
Virgin Active

February 21, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for taking the time to share your feedback with us. We’ll be passing this on to the relevant team as a valuable learning opportunity. In the meantime, a member of our team has reached out to you to discuss this further and provide any additional support.

Rated 1 out of 5 stars

Avoid! Appalling Customer Service & Medical Discrimination

Have been trying to cancel membership for nearly a month now on medical grounds, emails have been ignored, customer service said they was sending to club manager which was ignored, visit to club with more medical letters,still ignored!! I would 100% not recommend joining Virgin as you will be discriminated against for being unable to exercise. This has caused stress and upset which is not acceptable. ❌️Avoid at all costs!!!!

February 5, 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting facility's dirty damp and…

Disgusting facility's dirty damp and barely cleaned the new addition to the gym is equipment this equipment is used by classes so the normal members can't use it fixtures fittings are broken in many areas the manager has a problem with members expressing themselves and wants everyone to behave Ike robots or else get told off or banned disgusting attitude and I will never go back swimming pool spar are dirty often broken roof is leaking dust is everywhere and all over the roof cavity area no working Aircon or vents fans ect "disgusting is a understatement"" shut it down

February 1, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. Cleanliness and overall facility standards are very important to us, and your comments have been passed on to the team to help improve the experience for all members. If there’s anything further we can do to assist, please let us know.

Rated 1 out of 5 stars

Tiring customer service - call center

I had a surgery and I am unable to use gym for a bit. I provided hospital letter and I have been waiting for my refund ever since. Dealing with the call center customer service team for over a month now, without resolution is not fun. They don't answer messages, don't follow through, don't understand query, Very tired of dealing with this now.

January 28, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback. We apologise for the delay in resolving your query. A member of the team has now reached out to you directly to assist and help bring this to a resolution as quickly as possible. Wishing you all the very best for a smooth and speedy recovery.

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Rated 1 out of 5 stars

Terrible communication and dirty gyms

Terrible communication! Absolutely diabolical. They didn't let me know when the works would start at my home gym, I arrived one day to chaos and dust everywhere. I can go to another Virgin Active, but that one is so dirty, never any toilet paper, always smells like someone is smoking somewhere in the changing rooms.. So I asked to freeze my account until the works at my home gym are done, no one told me there would be a fee - I get confirmation by email of this. I am trying to contact Virgin Active to ask why I'm being charged when it's not my fault I need to freeze, and I can't get through. Can't reset my password to chat, no answer on the phone. So frustrating!!!

February 21, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re very sorry for the frustrations you’ve experienced. Please be assured that email notifications are always sent to members regarding any refurbishment works. If you need any further help with your account, please reach out and provide your details so we can assist you promptly.

Rated 1 out of 5 stars

Avoid :(

I moved to Wembley at the end of January where there’s no virgin active. I gave written notice of cancelling my membership in early December. I was charged in February and received a refund. Now I’m constantly getting overdue reminders and threats of debt collection despite being assured by my home branch that the cancellation is taken care of. It’s extremely stressful and time consuming to cancel this place and you can’t get anyone on the phone. Don’t risk joining
Edit, they finally got back to me and cancelled my membership, leaving an outstanding balance for month of February despite cancelling my membership in December 😒

February 20, 2026
Unprompted review
Rated 1 out of 5 stars

I've just called the customer service…

I've just called the customer service and the person was so rude, no manner, no saying anything much. I havent finish my inquiries and he just said alright and hang up !! So I just canceled my membership and cancel it and make so difficult to do so. Not ever gonna join virgin active again !!!!

February 19, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re very sorry to hear about your experience with our customer service. Please reach out or provide your details so we can look into this further and ensure any outstanding matters with your membership are fully resolved.

Rated 1 out of 5 stars

I actually dont mind the leigh on sea…

I actually dont mind the leigh on sea gym but i do not understand how they can up the price of my membership by £42, I've been using this gym since september 2022. I now have to leave and find a more affordable gym, how they can charge £136 for a membership that often has spa equipment out of use, often has no hot water so i have to shower at home i do not know, i sent a web message and was told I'd hear back,that was 5 days ago. Clearly want the old members out to make way for the new members

February 18, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback. We’re glad to hear you’ve enjoyed being part of the Thundersley club since 2022 and appreciate you sharing your thoughts. We understand your concerns regarding membership changes and facility availability, and we’re always looking for ways to improve the experience for our members. If you need any further help, please let us know.

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Rated 1 out of 5 stars

Ignoring medical cancellation request - still charging me after 20+ days

I’m extremely disappointed with Virgin Active’s handling of my membership.

I’m on a 12-month contract and had to request cancellation due to a genuine health condition that prevents me from using the gym. I provided the required medical evidence from my doctor and submitted everything by email on 26th January.

It has now been over 20 days with no reply, no confirmation, and no support - yet Virgin Active is still taking monthly payments as normal. Under UK consumer guidance, a contract should allow cancellation where a medical condition prevents use of the service.

To make matters worse, it is practically impossible to contact anyone by phone - calls either go unanswered or lead nowhere, which leaves customers with no proper way to resolve urgent issues.

At this point it feels like my request is being deliberately ignored while they continue charging me.

This is not acceptable customer service, especially when someone is dealing with a medical issue. I am now formally requesting that Virgin Active:
• confirms my cancellation in writing
• cancels my membership from the date I first submitted the medical evidence
• refunds any payments taken since that date

I hope someone from Customer Relations finally takes this seriously and resolves it properly.
Membership 425p149339 - Wandsworth

February 17, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for your feedback. We apologise for the delay you experienced, but we’re pleased to confirm that the matter has now been resolved. If you need any further help, please let us know.

Rated 1 out of 5 stars

Practices That Are Damaging Customer Trust at Virgin Active

First, total lack of transparency in the way Personal Training contracts are presented. I agreed to a 3-month package, but the fact that this would convert into a rolling monthly contract was not even mentioned once. The agreement was signed on a tablet at reception, the renewal terms were not mentioned or explained, and I was not provided with a copy of the contract. Payments were then taken in a fourth month, without any reminder or warning, and at a higher price than the original 3-month promotional package. As far as I understand, practices of this kind may not comply with basic consumer transparency requirements.

Second, the customer service structure makes it practically impossible to resolve any issue. Telephone support says that decisions are made by the local club, while the local club says that they cannot act directly and can only submit requests through an internal system. In practice, this means there is no clear point of responsibility and no one who can actually resolve a problem. Emails trigger automatic replies promising contact within 1–3 days, but no one ever directly follows up, which feels like a complete lack of respect for customers’ time and concerns.

Practices like this harm both customers and the company itself. It is frustrating to see such an efficient system when it comes to taking payments, but so little support when a problem arises. Issues like these have already led to regulatory action and fines in fitness companies in other countries, and I hope Virgin Active UK reflects seriously on how contracts are explained and how customer support is handled. As customers we simply want clarity, fairness, and the ability to resolve problems without having to fight for it.

Last but not least, Virgin Active leadership should seriously look at the Trustpilot rating of around 3.2. This is not a small issue but a clear warning sign. It is hard not to question the judgement and competence of management when such consistent feedback is ignored. Ignoring your customers is not a strategy; it is a sure way to lose their trust and damage your brand.

New Addition after Virgin Active Response:
Thank you for your response. I appreciate that you state "contracts are explained verbally when set up". However, where agreements create ongoing financial commitments, the key terms should be clearly set out in writing and drafted in a way that makes their effect obvious to the customer. Transparency cannot depend solely on what may have been said verbally.

In my case, the arrangement was presented as a three-month promotional package, which reasonably suggests a fixed term rather than a minimum term converting into a rolling contract. The written agreement I signed states only the discounted price and does not refer to any higher price after three months (which has been the case and without warning), nor does it clearly set out automatic continuation beyond that period. In those circumstances, it is entirely reasonable to interpret the offer as a fixed-term package.

For terms like this to be fair, they need to be clearly written and made obvious to customers at the time they sign up. That is the core of my concern.

February 3, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. We’re sorry to hear about the frustrations you’ve experienced and appreciate you bringing these concerns to our attention. All Personal Training contracts have a minimum term of three months, but you can request a cancellation at any time. Contracts are explained by the PTs when being set up, and you can request a copy of your contract at any time for your records. We continually review our processes to ensure clarity, fairness, and excellent support for our members. If you need any further help, please let us know.

Rated 3 out of 5 stars

Giving it a 3 for the Classes and gym…

Giving it a 3 for the Classes and gym as they are great.

If you’ve got kids and want to get into lessons, brilliant. Kids swimming lessons are every day of the week, 4-8pm and Sat/Sunday mornings: exactly the prime time you would go if you work full time. For me, Working full time, with no kids, it’s totally rubbish. £80 a month to not be able to use the pool at convenient times is pretty pants.

February 15, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. Please be assured that we always ensure lanes are available for general swimming even when lessons are taking place. We continually review timetables and facilities to provide the best experience for all members. If you need any further help, please let us know.

Rated 1 out of 5 stars

Genuinely the worst gym experience I…

Genuinely the worst gym experience I have ever had in my life. I am extremely disappointed with Virgin Active’s customer service.

I have been trying to resolve membership issues for over three months. It takes days-weeks to get any response, and when I do, the issue is still not properly addressed. I have made multiple complaints and spent a significant amount of time chasing for clarity, yet nothing seems to move forward.

As a result, I have been unable to properly use my membership, which I am still being charged for. I am now in an ongoing dispute over my contract, which could have been avoided if anyone had dealt with this competently at the start.

The lack of accountability and slow communication has been incredibly frustrating. For a gym brand like Virgin Active, the level of service is simply not acceptable. I have had to lodge a complaint via a private resolver. Their teams are unhelpful and you will go around in loops and loops.

I would strongly urge others to consider the level of aftercare before signing up.

February 13, 2026
Unprompted review
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Rated 1 out of 5 stars

Poor management and unsafe gym

This was the worst gym and leisure club I've ever joined. It's oversubscribed, you need to queue to get a machine. Parking is a nightmare to the extent that it's kind of normal to go there, get stuck in traffic and never make it the gym as by the time traffic in the car park eases you feel exhausted and get back in the exit queue. Numerous complaints remain unanswered. Most members are there because there's no alternatives. If a David Lloyd opens in Sheffield these guys go out of business overnight. I got injured and ended up in hospital but the only remedy they could offer was cancelling my membership after a fake investigation into the case. Noone rang me to check on me although the injuries were in head and spinal areas. I wouldn't go back if it's offered for free.

January 6, 2026
Unprompted review
Rated 2 out of 5 stars

Cancellation difficulties

Signing up to this gym online is quick and straightforward. Cancelling, however, is a completely different story and feels deliberately obstructive.

The cancellation process is not transparent or accessible. The terms and conditions are not clearly available on the website and were only discoverable by pretending to sign up again, where they appear as a checkbox. The email address for cancellations is also hidden within these hard-to-find terms.

Although cancellation is supposedly possible by phone, in practice this does not work. I have attempted to call multiple times and remained in the queue until the call is automatically disconnected at around 46 minutes without ever being answered. Online cancellation is not available, and the app only allows you to freeze your membership, not cancel it.

Other options require attending the club in person or contacting customer service during limited weekday working hours, which are impractical for many people. This is despite the fact that joining can be done fully online at any time.

Before signing up, read the terms extremely carefully, take screenshots, and set your own reminder well before the end of the initial commitment period. Be aware that cancelling may require significant time, persistence, and escalation. If you do run into issues, Citizens Advice can help you understand your rights under the Consumer Rights Act 2015.

I would not recommend this gym based on the cancellation experience alone.

February 8, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your feedback. Please reach out or provide your details if you still require assistance with your cancellation. You can also request this through our live chat, and one of our agents will be on hand to process it as soon as possible.

Rated 1 out of 5 stars

Money-grabbing and deliberately misleading cancellation process

Money-grabbing and deliberately misleading cancellation process

⚠️ WARNING: Virgin Active will take as much money from you as possible when you try to cancel — with little to no warning.

I went through what should be a completely normal process. I got injured, froze my membership, didn’t recover, and then cancelled. I called them, cancelled within weeks of the next billing period, and was told the cancellation was “done”.

What I was not told — at any point — was that:

1. I would still be charged for the following month
2. AND hit with an additional cancellation fee
3. EVEN THOUGH my membership was frozen and I wasn’t using the gym

Incredibly, cancelling actually cost me more money than staying another month. This was never clearly explained, flagged, or transparently communicated.

This feels like a deliberately engineered system designed to squeeze maximum money out of members, particularly when they’re injured or vulnerable and just want to leave.

Hidden charges, poor communication, and a complete lack of consumer care.

I strongly recommend avoiding Virgin Active there are far better gyms that don’t rely on traps and fine print to make money.

February 5, 2026
Unprompted review
Virgin Active UK logo

Reply from Virgin Active UK

Thank you for sharing your experience with us.

As set out in your membership contract, all cancellations require a minimum of 30 days’ notice, during which time full access to the club is available.

If you’d like any further information or clarification regarding this process, please don’t hesitate to get in touch and we’ll be happy to assist.

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