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World First Travel Insurance Reviews 

12,232
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 270 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and polite staff for taking the time to provide detailed, patient, and professional assistance regarding complex medical conditions. People consistently highlight the competitive prices, very reasonable costs, and straightforward website processes that make securing travel insurance completely easy and stress-free. Though some customers noted that overall prices could sometimes feel a bit high depending on individual health circumstances and increasing age. A few people also mentioned minor technical difficulties with the online quote system when trying to update older medical details or save personal customer preferences.

What people talk about most

Price

Users describe positive interactions with price, highlighting that quotes are refreshingly competitive and... See more

Staff

Reviewers mention positive feedback about staff, consistently describing them as friendly, efficient, polite,... See more

Service

Consumers find service to be positive, highlighting consistently friendly and efficient support when... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as helpful, patient, and... See more

Website

Customers had positive experiences with website, describing the platform as nice, easy to use, and simple to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cannot say what this company is like if a claim is made as, luckily, haven't had to do so. In terms of purchasing, the prices are good and several choices offered. Have purchased several times. Un... See more

Rated 5 out of 5 stars

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more

Rated 5 out of 5 stars

Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more

Rated 5 out of 5 stars

I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more


Company details

  1. Travel Insurance Company
  2. Insurance Agency
  3. Insurance Company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.8

Excellent

TrustScore 5 out of 5

12K reviews

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4.8

All reviews

(12,232)

255 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Horrendous service,

Horrendous service,
I am on holiday and I had a sudden blurred vision that seems to be permanent. World first insurance arranged an online consultation with a GP on January 1st. The doctor told me he was going to send me a report. 36 hours later and despite several requests I am still waiting for it.
Today I decided to have a face to face at the nearest A&E at the nearest medical centre, it is private. The doctor saw me within 5 minutes and told me to go urgently to the main hospital one hour away from here in order to see an opthalmologist. But before leaving the private medical centre needs payment.

I have been waiting more than 2 hours for the medical team of world first travel to guarantee the payment, I have emailed them the medical report of the private doctor and email from the private centre, spoken to world travel insurance several times telling them to send an email of guarantee of payment.
And no response.
Every time I call world travel they tell me that the medical team needs to have a look at the medical report and to wait!
The staff answering the phone out of office hours seems to be in a call centre in India with a phone like of very poor quality and with call handlers hard to understand and unhelpful.
Claim number given by medicalops: 814575

January 2, 2026
Unprompted review
World First Travel Insurance logo

Reply from World First Travel Insurance

Good Morning

Thank you for providing your claim reference after a request for more information so we can help you with this.

We will contact the Insurers on your behalf who deal with all claims directly and ensure that they contact you as soon as possible so that this can be dealt with for you.

Kind Regards

Shushanah Rothwell
Senior Administrator

Rated 5 out of 5 stars

Tom was so very helpful

Tom was so very helpful, when you are HIV and have dealing with cancer it’s so tough to get cover for a simple holiday, Tom walked me through everything and assisted me to get the cover and peace of mind I needed, he was kind, patient, and so very calming in a very difficult circumstances. I would now not go to any other company. I am so grateful to know that everything is ok and we are covered. Well done Tom !

December 8, 2025
Rated 5 out of 5 stars

Amazing

Amazing! I have used this insurance company on every trip I take. I have claimed twice and it was all very easy and stress free. Once when I was in hospital in Thailand with Influenza for 4 days and one when our bus to the airport was a no show and we claimed the hotel we had to pay for the extra night by the airport and the additional flight cost. 10/10

December 10, 2024
Rated 5 out of 5 stars

A lovely company

I spoke to a very helpful, professional and knowledgeable agent who was very kind and patient.
The quote I received was very good and, importantly covered all my 'medical issues'. A lovely company.

December 5, 2025
Rated 5 out of 5 stars

Easy to book and VERY helpful

This was one of the easier things to organise for our trips to far flung places. The customer service people were immensely helpful and very knowledgeable.

October 27, 2025

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