Zoopla Reviews 

3,665
TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 71 reviews, most reviewers were let down by their experience overall. Consumers frequently complain that the website is frustratingly buggy, with search filters, mobile views, and buttons frequently failing to work properly. People also find property valuations and price estimates completely inaccurate, noting that they do not reflect actual market conditions. However, some customers also noted that the platform features a useful map search tool alongside convenient property email alerts. At the same time, many users experienced frustrating difficulties when trying to contact estate agents or getting timely responses. Others mentioned being forced to log in or provide personal details just to view basic listings.

What people talk about most

Website

Reviewers mention negative feedback about website performance, describing it as glitchy and nearly unusable.... See more

Price

Users describe widespread frustration with price, highlighting that rental rates and valuations are... See more

Location

Consumers find location features to be frustrating and restrictive. People report issues such as not being... See more

Customer communications

People report negative experiences with contact, highlighting persistent communication issues. Reviewers... See more

User experience

Customers consistently note negative experiences with user_experience, describing the platform as nearly... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Zoopla estimates are totally off track with today’s current market situation. Most properties won’t sell at the lowest estimate they give. Waste of time looking!!! They are asking for a reply vi... See more

Company replied

Rated 1 out of 5 stars

The app won't let me give any information on my property to improve the accuracy because the Build My Estimate function doesn't work on Samsung phones at least. When you try to choose similar properti... See more

Company replied

Rated 1 out of 5 stars

Zoopla has completely lost control over spam emails. I only signed up to get alerts for office listings in London, but now I receive 50–60 junk emails every single day, mostly from one company cal... See more

Company replied

Rated 1 out of 5 stars

I wanted a quick rough valuation. Got it, but then endless emails after unsubscribing 6 times. So tried to delete the account, and even that has so far taken a 5 minute AI bot interrogation which res... See more

Company replied


Company details

  1. Search Engine Company

About Zoopla

Written by the company

We know what a home is really worth
Our mission is to be the UK’s premier property destination for buyers, renters, agents and landlords.

By leaving a rating and review, you’re helping us get there. And making sure we improve to better serve you. We call that a win-win situation.

Property estimates powered by expert data
Our estimates are based on information we get from third party data sources like HM Land Registry. It includes:
  • When the property was last sold and how much for
  • Changes in the local and wider property market
  • Property features
  • Local area information like schools and crime rates
It does not include any work you may have done to the property if it’s not yet been recorded. It can take up to 3 months for registered changes to reach us.

Our estimates are just estimates. For the best and most accurate valuation, get an agent to visit your property in person.

We work with agents
But we are not agents. We direct your calls and messages to them but have no influence on whether or not they respond to you. They tend to prioritise enquiries based on your circumstances, so it’s worth giving as much information as you can when you contact them.

In terms of listings, we show you everything agents tell us about a property. This includes when a property is sold or let.

Contact info

1.3

Bad

TrustScore 1.5 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(3,665)

71 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Zoopla Drowning Users in Spam , No Way To Stop It

Zoopla has completely lost control over spam emails. I only signed up to get alerts for office listings in London, but now I receive 50–60 junk emails every single day, mostly from one company called "Ask Asif". It’s absolutely out of control.

I’ve unsubscribed repeatedly, it makes no difference. There’s no support, no reporting option, and no way to block this spam agents. Zoopla just lets them bombard users nonstop.

It’s shocking that a major platform allows this kind of abuse. My inbox is full of unwanted rubbish every day, and Zoopla simply ignores it. This needs urgent action, stop these spam agent or you’ll lose more users like me.

October 8, 2025
Unprompted review
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Reply from Zoopla

Hi Amelia,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

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Rated 1 out of 5 stars

Absolutely abysmal site.

Absolutely abysmal site.

That's putting it mildly. Their draw your own area. Totally rubbish. Possibly designed by a 4 year old.
Cannot reset the area. Save the area or remove the area one has drawn.

Shame companies don't try out their websites. They would know how useless it is.

Use Rightmove. Much better, simpler, user friendly and easier to use.

Why do companies you leave feedback for, always say "sorry you feel that way?"

It is not a feeling, it is a fact.
This demonstrates their lack of concern.

October 8, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi,

Thank you so much for taking the time to leave us your feedback, we're sorry to hear you feel this way.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Why Should Agents Keep Paying Zoopla?

Like others said, some agents keep deleting 1,000+ ads and reposting them every week. I have reported "City Spaces" repeatedly for doing this, yet nothing is ever done. Meanwhile, companies like us pay for premium listings and large membership fees in Zoopla commercial rent, only to be pushed down and disappear from search results, buried on page 40+.

If this continues, I will raise it with Trading Standards and contact other agents to make a joint complaint. Better to stop using Zoopla and focus on Rightmove instead.

October 1, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Holly,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 2 out of 5 stars

Bad business in general

Bad business in general, they do not have any customer support and never reply to enquiries. I honestly do not understand how they operate their business with such behavior. However, the search engine is good, especially that you can look for specific criteria and view all properties on the map.

September 25, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Ernestas,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. 

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Almost non existent customer service

Almost non existent customer service, the right hand has literally no idea what the left is doing. No internal communication from what I can tell. Cant speak to anyone, email or VR chat only. I cancelled one subscription to one of my businesses, they somehow managed to cancel one that i wanted to keep, the one i didn't is still live ! No one will answer the phone. Customers are complaining to me because they cant see their property advertised....all because Zoopla cant do their jobs properly - time to cancel in its entirety i think and maybe explore On The Market, surely cant be this poor!!

September 19, 2025
Unprompted review
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Reply from Zoopla

Hi Steve,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. 

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

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Rated 1 out of 5 stars

Zoopla estimates are totally off track…

Zoopla estimates are totally off track with today’s current market situation. Most properties won’t sell at the lowest estimate they give. Waste of time looking!!!

They are asking for a reply via email but no option to do there so updating here

With the government changes re landlords and those with second properties, the market is flooded with apartments and the prices are rapidly falling due to this, it really is a buyers market. You can see properties being reduced daily in bournemouth area

September 10, 2025
Unprompted review
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Reply from Zoopla

Hi Deb,

Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.

The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.

The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.

We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.

Here is a Help Centre article that will give you more information on where we get our data from:

https://help.zoopla.co.uk/hc/en-gb/articles/360005677897

Nevertheless, we would like to discuss your property estimate further with you and we will now message you privately for more information.

Many thanks,

Zoopla Support

Rated 2 out of 5 stars

Agents do not receive emails

The website is easy to use BUT sometimes has wrong information. More importantly, when clicking on 'contact the agent' or requesting more information or a viewing, the agents often say they never received an email or notification.

September 8, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

HI Jonathan,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. 

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Terrible service.

I requested a simple evaluation (which lacked so much specificity it was pointless), on top of that, I received plenty of emails about other, irrelevant properties that were going on sale.

I am now going through a multi-process 'ticketed it request' to delete my account.

Their service is verging on a scam.

*Note Updated feedback on as a request to remove this was put forward by Zoopla'

September 3, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

While checking my affordability for a…

While checking my affordability for a house, they took all my information and in the end forced me to login. They should tell this up front. Secondly, they did not even tell me that rather showed my a best match. Feeling deceived.

August 24, 2025
Unprompted review
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Reply from Zoopla

Hi Dr. Chauhan,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

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Rated 1 out of 5 stars

Unsolicited emails

Keep sending me alerts despite unsubscribing. Their support team is very unprofessional and fails to acknowledge that's it's an issue on their side.

I've now reported their domain to Gmail as junk mail as well as passed this on to the ICO.

August 15, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Warning to Agents Using Zoopla

Zoopla’s commercial office advertising section is being openly abused, and nothing is being done about it. Every single week, certain agents delete and repost hundreds (sometimes thousands) of ads just to stay at the top of search results. This isn’t a small technical error, it’s a deliberate tactic that floods pages and blocks other agents from being seen.

The biggest culprits are City Spaces and My Next Office, who together hold around 2,500 ads and constantly recycle them. Dozens of formal reports have been sent in by different agents, yet Zoopla ignores them completely. Smaller agents, on the other hand, get penalised for far less.

If Zoopla continues to allow this manipulation, then paying agents need to seriously reconsider whether this platform is worth supporting. Fair competition is the bare minimum we should expect, and right now, Zoopla is failing to deliver it.

August 15, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Simon,

Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.

Please provide us with as much information/evidence as you can to investigate this issue for you.

Our dedicated Compliance team works closely with agents to ensure their listings are compliant and address any concerns that arise. 

Agents that repeatedly fail to meet our high standards will have their right to list properties removed.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

⚠️ CONSUMER & PRIVACY WARNING – Zoopla refuses to remove unauthorised property images ⚠️

I am warning anyone concerned about privacy, image rights, and lawful advertising — Zoopla refuses to remove photographs of your home even after you withdraw consent in writing, if you were not the person who created the listing.
In my case, photographs of the inside of my private home — showing my possessions — were uploaded by an estate agent without my permission. I notified Zoopla in writing, clearly stating that I did not consent to the continued use of my images and that the content breached my rights under the UK GDPR (UK Data Protection Act 2018) and potentially copyright law.
Their response? They refused to act, claiming they are “just an advertising website” and cannot remove content unless instructed by the estate agent — even when notified that the agent’s use is unauthorised and potentially unlawful.
This approach not only ignores an individual’s rights over their own images, it also risks breaching the Consumer Protection from Unfair Trading Regulations 2008 and the Digital Markets, Competition and Consumers Act 2024 (in force from April 2025), which require full and accurate material information in property advertising and prohibit misleading or unlawful practices.
The implication is clear:
✅ Your home could be photographed and listed without your permission.
✅ If you demand removal, Zoopla will ignore you unless the agent agrees.
✅ Even if that content breaches data protection law, they will leave it online.
This is not responsible practice from one of the UK’s largest property platforms. If you value your privacy, ownership of your images, and truthful advertising, be extremely cautious. Once your images are online with Zoopla, you may have no control over their use.

August 11, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi John,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We can confirm that our Compliance team are currently dealing with your complaint and will be in touch with you shortly.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

No email alerts

My email alerts suddenly stopped working. I went onto site to see what the issue was I reset this with all the types of properties I wanted alerts about. Three months later no emails. Poorly designed website.

June 30, 2025
Unprompted review
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Reply from Zoopla

Hi Reg,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

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Rated 4 out of 5 stars

Property Information Updates

Credit where due - following earlier feedback that incorrect details were included on their website due to confusion over a large block of retirement flats on the same street, the listed addresses are now correctly differentiated (flats vs. houses), and my property has been excluded from the list, as not being valued or sold in the recent time period when shared data became available.
It is possible there is more automation in resolving online reported errors as for many years previously agents were not able or willing to resolve valuation and description errors, or the platform has been improved to include more quality checks.
There are still a few errors where historical property photos for houses sold show views of the retirement flats only.
( Ironically the other large online property site [R..M.] have incorrect addresses - flat number as property number, property number not assigned to street name- for all the flats in the block !.. )
This is baffling as it can't be that unusual to have mixed dwelling types on residential streets.

July 31, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Thanks so much for leaving us a 4 star review.

We're happy to hear you are pleased with our service and we hope Zoopla continues to be useful for you in all things property related.

If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers & home owners:

https://help.zoopla.co.uk/

Wishing you all the best!

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Woefully inaccurate property price…

Woefully inaccurate property price guessing, whatever data you're using is skewed. Identical house next door in the same decorative condition is guessed at £50k less than mine, which is guessed at £45k over the actual valuation.

Your algorithm, data, or both are just nonsense.

July 31, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Aden

Thanks for getting in touch. I can understand any frustration caused by this matter and appreciate your feedback on our Automated Valuation Model (AVM).

We aim to maintain the accuracy and integrity of our AVM; therefore, we are unable to change the information. When new data such as property listings’ values or agents' valuations are fed back into the automated valuation model, the estimate will update. However, based on your comments, we understand there is an inconsistency in the current estimate for the property in question. As a resolution, we can suppress your current estimate from displaying on our live website and it will appear as ‘Not known/No estimate available’ as a result.

Please note that we will not be able to provide you with a timeframe for when an estimate reinstatement will take place. We would greatly appreciate your patience during this optimisation period of our AVM.

Taking this action will remove the estimate until we are able to reinstate it. The interim period will allow for the analysis of further data points and modification to the estimate. If you are happy for this action to be taken, we will confirm receipt and take effect within 3 working days thereafter.

Please let me know if you would like me to proceed with the suppression of this data and provide the FULL PROPERTY ADDRESS?

I look forward to hearing from you.

Kind regards

Rated 1 out of 5 stars

Rubbish

Suddenly stopped displaying Crime rates which is absolutely vital when considering property. Sort this issue out!

July 17, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi,

Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.

You can still find the crime rates statistics for a property on the bottom of each For Sale Listings.

If you need any further assistance and wish to contact us directly with your feedback, you may do so via our designated Help Centre:

https://help.zoopla.co.uk/

I have provided this feedback to the team who look after our property experiences.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

have been a Zoopla customer for several…

have been a Zoopla customer for several years, but recently I’ve been trying to cancel my membership—and unfortunately, no one has responded to my requests. The lack of communication is extremely unprofessional, and I’m very dissatisfied with the service. It seems no one is able (or willing) to explain how to properly terminate the agreement. How convenient.

July 1, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Sam,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

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Rated 1 out of 5 stars

Just buy the basic package you don't need to upgrade

We were recently assigned a new account manager, Michael Olayokun, who convinced me to upgrade to the Platinum package by presenting it as a strong opportunity for new business through lead generation. However, I later discovered that the leads he was showing me were actually coming from my existing adverts—not new business as initially implied.

When I questioned this, he shifted the explanation and claimed the new business element was actually part of a separate service called Prospect Plus, which he said wasn’t his responsibility and that he would pass on their contact details instead.

Frankly, I feel misled. This experience has left me questioning the integrity of the information I was given during the upsell, and I would appreciate an honest explanation of what exactly I’ve paid for.

July 15, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Sadikur,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Accused of being racist and kept waiting for just under 2 hours

The TEAM at Dwelling Solutions Absolutely disgusting behaviour I had one of your agents phone me this Saturday 12/07/25 asking me if I’d like to view a property in barking riverside i jumped at the opportunity he asked if I’d like to be the first viewer and I’d get first refusal so obviously I said YES as I’m desperate to find my forever home with my son after loosing my oldest son to suicide.My appointment was at 11.30am so as with all my appointments I like to get there early and not keep anyone waiting “nothing worse”… at 11.50 I phoned him to ask where he’s colleague was as there was NO sign of her? I was standing at the property’s entrance he said he’d phone her to ask and promptly messaged me to say she’d be 10 minutes after 10 minutes still no show I’m pacing up and down 10 minutes passes and still no show so I messaged him again he sent back a message to say she’s stuck in traffic ‘So leave earlier’ still pacing up and down another 20 minutes passes still no sign I phoned him to ask where she is as I think it’s really disgusting to keep people waiting and bad business now this is 1hour iv been waiting so phoned AGAIN!! Apparently she’s had an accident on the A13 happen in front of her and is delayed when I looked on my maps there is as NO accidents that day traffic was light and clear ??? So this is now 1hr 20 minutes later she gets out of an OLD black focus and starts to head towards myself and the property I was told by him what car she has she saw me standing at the entrance turns back around and heads back to her car? Then 5 minutes later does exactly the same thing this is now looking like she’s stalling for time … 🤷‍♀️she’s now walking towards me on her phone at exactly the same time meets a couple as the same ethnicity as herself!!! She unlocks the entrance and takes them up to the main door ,I’m now beside myself because if this person wants the flat then I don’t stand a chance as there the first viewers I phoned her colleague to say what’s happened and how disgusting this behaviour is that iv been waiting 1 1/2 hours and she’s obviously stalked me for time waiting for the next person to show there the same ethnicity and the same traditional dress ‘I’m English’ I let her colleague know this on the phone he’s comment were I’m racist and that I’m not viewing the property 😡I phoned back as he put the phone down abruptly he wouldn’t answer I phoned 3 times to support my case and to let him know I’m the most un racist person he’d ever meet ! I walked to my car upset hurt and very disappointed as I was about to exit the riverside she phones to call me back to the property and sort this out which I was more than happy to do so.On my return she was on her phone once again found this offensive and bad business she then kept me waiting while she ended her conversation she accused me of the racial comment I’d made previously it was not racial or anything to do with colour or creed I was pointing out the fact they were the same ethnicity and traditional dress and the fact she stalled me for time for an hour and a half !!! She looked at me with a smirk and told me I’m not viewing the property and she will NOT be renting it out to someone like myself then my argument was you phoned me back just to get me here to say that with glee wow I couldn’t believe it I’m very vulnerable as I lost my son to suicide I felt threatened by her behaviour and almost victimised.I left and proceeded my journey now all my friends that are mixed race different nationality’s I might add are telling me there’d be my witnesses to take this matter further and to get my local MP involved I have NO words for this behaviour I will also be going to citizen’s advice to not only clear my name but to put a black mark against her and her colleagues Something stinks? Unfortunately I never got any names but I’m with housing solutions and these were agents sent by Zoopla to show me the property absolutely disgusting behaviour rude arrogant unprofessional people and to belittle me to say I’m not viewing the property when I suffer with anxiety they really have not heard the last and to think she can “play God” with the property’s absolutely astounds me my family and friends.I will with NO hesitation be taking this matter further with NO delay I want NOT just a written apology I’d like a facial one and WILL be perusing this.All messages and missed calls are all logged into my phone as evidence where I was blatantly ignored…

July 14, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Nikki,

Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

Rated 1 out of 5 stars

Zoopla unfit for purpose

Such poor disgusting behaviour setting the bad example to estate agents who in turn model their behaviour in a like for like fashion.

Conduct repeatedly inconsistent with requested property description wanted.

A Detailed or broad description of what's wanted specifying: house, beds, garage etc., in a specific area or county.

Result ... You get bombarded with details of anything and everything from whole of UK. I set their search filters and Zoopla keep sending property search forms with filters that don't work!

Filter details are ignored.
You can complete and apply filter details again and again and again.

They are ignored and result is for anything anywhere. What is the point?

Of course their emails are non replay, so they want to bombard and shout at people with junk with impunity.

ZOOPLA YOUR FILTERS DONT WORK.
NO POINT IN ME READING YOUR EMAILS.

ZOOPLA YOU'RE A WASTE OF TIME.
I'VE TOLD YOU THIS BEFORE - FILTERS DONT WORK.

YOU'RE CLOSE TO BEING BLOCKED AND SPAMED.

GET YOUR ACT TOGETHER.

In response Zoopla asked for more details!

There are no more details to give!
Asking for more details is just a ruse.
A method for discarding the negative review.

July 8, 2025
Unprompted review
Zoopla logo

Reply from Zoopla

Hi Antonio,

Thank you so much for taking the time to leave us your feedback. We're very sorry to hear you are having issues.

We'd like to discuss this further with you and we'll DM you shortly for more information.

Many thanks,

Zoopla Support

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