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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the ease and efficiency of the rental process, from quick keybox pickups at the airport to seamless drop-offs. People frequently mention the excellent condition and cleanliness of the vehicles, often noting their suitability for various driving conditions and the availability of a wide range of options, including EVs. The overall user experience is described as stress-free and convenient, with many appreciating the smooth, self-service procedures and the helpfulness of the staff. However, some customers also noted minor issues, such as cars with higher mileage or signs of wear in the interior. A few people experienced problems with tire pressure or flat tires, finding that roadside assistance was sometimes difficult to obtain or independent of the company. Additionally, some reviewers suggested clearer signage for bus stops at the airport and improved maintenance of rented booster seats.

What people talk about most

Service

Reviewers mention positive feedback about service. Customers consistently praise the seamless and efficient... See more

Product

Customers had positive experiences with product. Reviewers consistently praise the excellent condition of the... See more

Quality

People report positive experiences with quality. Customers frequently praise the excellent condition of the... See more

User experience

Users describe positive interactions with the overall experience. Customers consistently highlight the ease,... See more

Location

Reviewers highlight positive aspects of location. Many customers found the pick-up and drop-off locations,... See more

Based on these reviews

Rated 5 out of 5 stars

Seemless pick up and drop off at Keflavik airport. Car was clean and great condition. Staff during drop off were friendly. Having all the insurances and being covered for everything gave us peace of m... See more

Rated 5 out of 5 stars

Really easy collection process, and very friendly / helpful staff. We encountered a mechanical issue during our hire and the roadside assistance was great . It was done through a live chat on WhatsApp... See more

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

608 reviews

5-star
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1-star

Replied to 33% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

100% would recommend

Pick up and drop off were so fast and without incidences. The car was great and sturdy and as you have zero liability, you have peace of mind. Would recommed! Thanks :)

October 9, 2025
Unprompted review
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Rated 5 out of 5 stars

Great experience with Zerocar

It was so easy to pick up the car and drop it off such was a huge plus when you're on vacation. Not having to worry about any damage because of the full insurance was also amazing. The car was nice and exactly what we needed.

September 25, 2025
Unprompted review
Rated 5 out of 5 stars

Great company for car rentals!

Easy and smooth pickup system with keybox. The car was easy to find, clean and exactly as described. Full insurance coverage was included which is always comforting. Drop off was also incredibly easy with no issues. Great company for car rentals in Iceland

September 28, 2025
Unprompted review
Rated 3 out of 5 stars

Mediocre overall

The overall experience with zero is good. I booked Suzuki Vitara and got Mitsubishi Eclipse Cross on pick up day. Would not mind it as they said they would give the similar or upgraded model. However, the second day, something popped up on the perimeter showing that RBS and EV System services required, I then simply pulled over and restarted the car and it went away. On the third day, this happened again and this time the car could not be started anymore. So basically stranded in the middle of nowhere and had to contact 24 h road assistance to tow the car and me to the hotel that night. Zero’s response was quick and responsive enough, that evening around 8 pm they sent the replacement car to my doorstep which i did not expect to be that quick. Another however, this time I got my original booked car model Suzuki Vitara, yet there was something wrong with the left windshield wiper and it kept making weird sound when working. I checked it myself it was most likely because the joint part of that arm was too loose causing the wiping angle wrong. Imagine driving in the foggy raining weather in Iceland for hours everyday and the wiper made the noise all the time non stop. Really a frustrating experience and could not really get rid of it. Contacted rental company again and they said I can find some repairing service to get it repaired and then kept the receipt and sent to them then get refunded. Did not do it as I had no idea where to find this kind of service in all those remote towns. So basically had to endure the sound pretty much for the rest of my Iceland journey for 7 days.

October 9, 2025
Unprompted review
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Reply from Zero Car

Hi Haonan,

Thank you for sharing your experience with us. We’re truly sorry to hear about the technical issue you faced with the first car and the wiper problem with the replacement. That’s not the seamless rental experience we want our customers to have.

We’re glad our team was able to respond quickly and deliver a replacement vehicle the same evening, but we also recognize that we could have provided clearer guidance on finding a nearby workshop or directed you to the closest one. Please know that we’ve shared your feedback with our team to help prevent similar situations in the future.

We’d really like the opportunity to review your case in detail and make this right for you. Could you please reach out to us directly at info@zerocar.is Our team will be happy to assist further.

Warm regards,
Zero Car

Rated 5 out of 5 stars

Easy pick up and drop off

Easy pick up and drop off. It was great not having to worry about issues since everything was bundled. A vacation that is worrying free at least from a car rental prospective. Big win from Zero in delivering this.

September 28, 2025
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Rated 5 out of 5 stars

Easy to check in and drop off

Seamless self check in but took us a little bit of time trying to locate the car.
Drop off also very easy but the parking space for drop off is too limited making me to make few rounds to look for free space
Other than that no hassle and no questions asked when dropping off the key. Will recommend this car rental company to friends

September 20, 2025
Unprompted review
Rated 5 out of 5 stars

Simple, Fast, and Hassle-free

We had such a great, simple, streamlined experience with Zero Car and it will be top of the recommendation list for family and friends who will be visiting Iceland! Instructions for picking up and returning the car were fool proof and the option to have wifi added was the best decision we made. Cannot speak highly enough of our experience with Zero Car.

September 25, 2025
Unprompted review
Rated 5 out of 5 stars

So easy & thrustworthy

So easy & thrustworthy! Very good information ahead. The easiest pickup, just walk acros the parkinglot, pick up your kee in kee-box, car on the lot, and drive of. At end of renting; fill up the gas, park car at designated row, hand over kee, and walk to airport. No truble what so ever. And feels very safe, with the always included full coverage insuranse.

September 19, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Great service and question answering before booking through email communication, easy access and convenient with online check in before pick up, super quick and smooth procedure at car pick up and drop off.

October 12, 2025
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Rated 5 out of 5 stars

Great overall experience

Zero cars made the overall experience of hiring a car so easy and gave me the peace of mind I needed to make my trip positively memorable. Will definitely hire from them again if I return.

September 17, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience

Pick up and drop off was easy. Had a flat tire during the trip, contacted zero and had it repaired immediately and directly billed.

September 29, 2025
Unprompted review
Rated 5 out of 5 stars

The best option in iceland

Pick up process took less than 2 minutes with key-box.
Booked a suzuki vitara and got a phev eclipse cross, which was better.
Return was just as easy. Took less than 1 minute.
Awesome experience.

September 21, 2025
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Rated 5 out of 5 stars

Ring road 2025

Had a 2024 Rav4, rental was great no complaints at all. Car was clean and ready to go, check in process was easy and straightforward. Didn't do any F-roads, but did take some mountain roads and it was perfectly fine.

My only suggestion would be some signage to where the bus stop for the rentals is at the airport, as it wasn't very clear for my sleep deprived brain.

September 19, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing experience

We rented a car for 6 days and had a great experience. Pick-up and drop-off were right next to the Keflavík airport, which was super convenient. Since we arrived at night, we just picked up the keys from a locker — very simple and smooth process.

We originally booked a Toyota Yaris, but it wasn’t available, so we got a Kia Stonic instead. The car was in excellent condition and well-equipped — heated steering wheel and seats, parking sensors, automatic transmission, and even a fuel discount at several gas stations. Overall, we were very satisfied.

There’s an Orkan gas station near the airport where you can refuel before returning the car. They don’t offer a discount there, but you can pay at the counter without a deposit.

September 16, 2025
Unprompted review
Rated 5 out of 5 stars

A smooth experience

A smooth experience. Pickup was relatively easy, the vehicle was clean and return was quick and easy. No problems. I would definitely rent from Zero Car again.

September 17, 2025
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Rated 5 out of 5 stars

Smooth rental experience and excellent customer care

We rented a car from Zero Car for about 10 days and had a great overall experience.
Everything went smoothly, easy booking, fair price, and quick pickup and return.

We got a Dacia Duster, which worked well for our trip. We later realized it was an older model than expected, but since it ran fine, we just kept going without report this issue.

On the last evening we had an engine failure and their customer service was excellent: fast, clear, and super helpful. They immediately arranged roadside assistance and helped us get back safely. The next day we reached the airport by taxi, and the company reimbursed the cost right away.

Very professional and reliable service — we’d definitely rent from them again!

September 16, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed with the condition of the…

Disappointed with the condition of the car. There was damage, some of it serious, on nearly every panel. The steering wandered badly despite switching off lane assist. Very tiring on Icelandic roads with constantly changing cambers. The windscreen wipers did not park properly and kept stopping in the middle of the windscreen. When I raised these concerns with the agent when returning the car, he appeared disinterested and made feeble excuses. I won’t be using you again.

September 15, 2025
Unprompted review
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Reply from Zero Car

Hello,

Thank you for sharing your feedback. We’re sorry to hear about the condition of the car and the experience you had during your rental. This is certainly not the standard we strive to maintain.

Your interaction with our team upon return is also not the level of care or attention we expect from our staff. Please know that we will review this internally to ensure it doesn’t happen again.

We’d really appreciate the chance to look into your case in more detail and make things right. Could you please reach out to us directly at info@zerocar.is with your booking details? Our team will be happy to assist you further.

Warm regards,
Zero Car

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