Hi Sophie,

We are sorry that you feel this way.

Without knowing what you are comparing to, it is hard to know what you mean by overpriced.

Below are the reasons why our cardigan is more expensive than for example one from a chain store:

An emmy cardigan in pure extra fine merino wool will last for years, and hence be worth the cost in the long run.
We offer an inclusive size range (each extra size cost more both in grading and to adjust the machines for each size).
We pay fair prices for all parts of the production chain: from material to work wages.

We fear many people don't know the actual cost of producing a garment nowadays due to large companies beeing able to push prices to unreasonable levels (both for people and the planet).

We actually have quite a small profit on all our designs, so that as many as possible can enjoy our garments as much as we do. No greed involved <3

We are very grateful for each and every one who make the decision to shop from our company. If you ever decide to try our designs, we hope that your purchase will bring you joy for many years <3

//The emmy team