1st Central Insurance Reviews 

189,936
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 29,839 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the competitive and affordable pricing, often finding it significantly cheaper than alternatives. The website and overall process are frequently described as simple, quick, and straightforward, making it easy to obtain insurance and noting efficient service. However, some people were dissatisfied with customer service, reporting difficulties reaching agents, being cut off, or experiencing a lack of clarity and accountability. A few other people also felt that there were unexpected price increases or additional fees, and some encountered technical issues with the website, such as pages not loading or requiring multiple attempts to proceed.

What people talk about most

Price

Users describe positive interactions with price, with many reviewers finding the quotes to be cheaper than... See more

User experience

People report positive experiences with user experience, finding the process of obtaining insurance very easy... See more

Service

Reviewers mention positive feedback about service, with many finding it quick, efficient, and affordable, and... See more

Website

Reviewers highlight positive aspects of website, with many finding the online procedure very easy, simple,... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers expressing satisfaction and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

All services I need at a reasonable price. Hope you keep these prices next year and not hike prices as other insurance companies do.

Company replied

Rated 4 out of 5 stars

It was just easy to use, the only issue I have is I would like the information I put in last time to be readily available.

Company replied

Rated 4 out of 5 stars

quick and easy,price was ok,considering some car insurers,keeping the price reasonable is the key

Company replied

Rated 5 out of 5 stars

Simple and quick to use website, easy to fill out quotes and immediate results. Really happy with price and was £250 cheaper than my previous insurer, thank you so much 😁

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

190K reviews

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4.4

All reviews

(189,936)

29,708 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy and quick

July 28, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 4 out of 5 stars

Great plenty of choice with extras

Great plenty of choice with extras, already used rac breakdown cover too early to give 5 out of 5 but heading that way thanks

July 23, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're delighted to hear you're enjoying the choices and extras available. It's great that our breakdown cover has already been helpful. We appreciate your positive feedback and hope to earn that fifth star soon!

Emily

Rated 5 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear that you found our processing to be quick and easy. Thank you for your positive feedback and the five-star review!

Emily

Rated 5 out of 5 stars

Thanks

I've insured my car with them for 3 years and I'm very happy. Competitive prices, easy renewal process, and great customer service. Highly recommend.

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear you've been happy with your car insurance for three years! It's wonderful to know you've found our prices competitive, the renewal process easy, and our customer service great.

Emily

Rated 5 out of 5 stars

good fast transaction

good fast transaction. I hope all communication is renewing next year, touch wood and fingers crossed.

June 15, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so glad to hear your transaction was fast and smooth! We appreciate your kind words and certainly hope to continue our communication next year.

Emily

Rated 5 out of 5 stars

Very good insurance and practical

Very good insurance and practical! Very serious insurance!!thank you

July 23, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so happy to hear that our insurance has been very good and practical for you! Thank you for your kind words.

Emily

Rated 5 out of 5 stars

Amazing easy to understand and got a…

Amazing easy to understand and got a deal

July 28, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service easy to understand and that you got a great deal. We truly appreciate your positive feedback!

Emily

Rated 4 out of 5 stars

Online questions not always active

Online questions did not always provide a drop down box, or one that responded to touch on occasions, having to keep returning to pages marred the experience! Otherwise score could have been higher.

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback and apologize for the technical difficulties you encountered with the online questions. We understand how frustrating it can be when features don't respond as expected, and we're sorry this impacted your experience.

Emily

Rated 5 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so glad you found our service quick and easy to set up. We truly appreciate your positive feedback and five-star rating!

Emily

Rated 5 out of 5 stars

Quick and easy

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We are so glad you found our service to be a good and easy process. We truly appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Very easy to communicate

Very easy to communicate, thank you

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that our communication was easy for you. We truly appreciate your kind words and positive feedback.

Emily

Rated 5 out of 5 stars

best insurance in the uk

best insurance in the uk

July 27, 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thank you for your fantastic five-star review! We are so pleased to hear you consider us the best insurance in the UK.

Emily

Rated 5 out of 5 stars

Honestly good service

Honestly good service

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Good

Great service and price

July 23, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service great and our pricing to your satisfaction. We truly appreciate your positive feedback!

Emily

Rated 3 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback! We are so glad to hear that you found the setup process to be easy. We always aim to make things straightforward for our customers.

Emily

Rated 5 out of 5 stars

Excellent,thank you

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Didn't know I was insuring with you

Didn't know I was insuring with you, ut been with you before and not had any issues, so don't foresee any issues this time

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're delighted to hear that you've had positive experiences with us in the past and are confident in our service this time around. We appreciate your continued trust!

Emily

Rated 1 out of 5 stars

1st Central worst insurance company ever!

1st Central have got to be there worst insurance company. They are only open 9-5 Monday to Friday, their chat bot and helpline is completely useless and not fit for purpose, I have been trying to cancel my policy due to the ridiculous excessive charges they are applying to my account but after being on hold for over an hour and a half I am still no further and now will have to pay more for extra time, plus a cancellation fee, plus use time off work to sort it! Avoid them like the plague!
ALSO SEE BELOW FOR CHATBOT RESPONSE, SAME ON EMAIL COMPLAITS FORM, STILL HAVENT CANCELLED INSURANCE OR REFUNDED MY MONEY. NOW SAYING 8 WEEKS!

July 26, 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear about your extremely frustrating experience with our limited operating hours, the ineffectiveness of our chatbot and helpline, and the excessive charges you've encountered. We understand your concerns regarding the cancellation process and the additional costs. Your feedback is invaluable as we work to improve our processes.

Emily

Rated 5 out of 5 stars

You saved me over £100 on this year car…

You saved me over £100 on this year car insurance.
So what’s not to be happy about. Cheers very much

July 27, 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased we could help you save money on your car insurance this year! Thank you for your wonderful feedback.

Emily

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