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Rated 1 out of 5 stars

Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more

Rated 1 out of 5 stars

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more

Company replied

Rated 3 out of 5 stars

Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more

Company replied

Rated 5 out of 5 stars

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more

Company replied

Company details

  1. Fitness and Nutrition Service
  2. Health Food Store
  3. Online Food Ordering Service

About abnormal.®

Written by the company

personalised nutrition

abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.

paper-based packaging

We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.

super convenient

Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!

smart subscription

Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.

Contact info

2.3

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Great taste and packaging

Great taste and packaging. I prefer this over Huel. Only concern is their subscription model that is not very flexible. Overall I would recommend this to folks who may want to save time and prefer a healthy and tasty food alternative.

July 19, 2022
Unprompted review
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Reply from abnormal.®

We are delighted to have you on board Shwetabh, benefiting from the convenience and nutritional advantages of our products.

Lee

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Rated 1 out of 5 stars

Very inflexible and forces tbe…

Very inflexible and forces tbe subscription model. Site seems to suffer issues and order date constantly reverts. Try huel

July 13, 2022
Unprompted review
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Reply from abnormal.®

Really sorry to hear this Alistair, we will 100% take this feedback on board and push to improve. All of our conditions though in relation to the subscription are outlined clearly when you sign up for your trial.

Have a great day.

Lee

Rated 5 out of 5 stars

One word, fantastic

Having tried other meal replacements I was apprehensive on trialling another due to previously finding that other meal replacements either have a funny taste whilst consuming or a funky aftertaste.
Seeing the trial offer of 7 sachets with a shaker for £4.99, I thought for a fiver what is there to lose.
Single handedly the best fiver I have ever spent towards health and nutrition.
Great packaging with a personalised booklet and label placing the customer at the heart of the process. You get a sense that you’re instantly valued based on this personalisation.
Meals arrive in individual sachets which is great to just put a sachet in the bag on the way out the door, or make it the night before and leave in the fridge overnight.
I regularly missed breakfast prioritising that extra 10 minutes in bed, but since I started with abnormal I haven’t skipped breakfast once.
Now for the most important part, the taste. Currently I feel the caramel latte is the best, however most importantly the products taste great. No funny textures or tastes and no funky aftertastes.
I’ve gone on to order my first full subscription box and I look forward to embarking on the abnormal journey properly!
10/10 all round! If you work shifts, lead a busy schedule or just want something quick to keep you out of your local drive through in your lunch break, abnormal is the way forward!

June 27, 2022
Unprompted review
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Reply from abnormal.®

Thanks so much for the kind feedback Shaun! Delighted we were able to meet your needs.

Lee

Rated 5 out of 5 stars

Fantastic company 👌

So happy with my experience using abnormal so far.
I used a trial pack, once last year and then came back to abnormal this year and I'm now on my second subscription month. The vanilla cream flavour is amazing and so is the convenience of putting it into water and blending / shaking in a protein shaker

There's been days where I'm feeling "meh" and would've eaten something which isn't that nutritious in the morning, so having abnormal on hand is perfect because of how easy it is to prepare, already feeling an improvement in energy levels and day to day health :)

As someone who's trying to be more sustainable, the ethics behind Abnormal are perfect

The customer service is also fast and very friendly!

June 14, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much Tom for the 5* review. It's so great to hear your feedback and are so happy that you're enjoying abnormal.. We're so appreciative of all of our customers and are so thrilled to have you as part of our community.

- Lewis

Rated 1 out of 5 stars

Disgusting

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all were disgusting I managed about 1/4 of each before I was gagging. They also upset my stomach and I was rushing to the toilet. Definitely won't be buying again.

June 12, 2022
Unprompted review
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Reply from abnormal.®

hi Cala,

So sorry to hear that you are not enjoying the taste of your abnormal. meals.

We take all feedback seriously at abnormal. if you would like to contact us on anything@abnormal.io, we would love to have chat about your experience and see if we can help in anyway.

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Rated 4 out of 5 stars

Tasty shakes

The website is easy to use, there's a questionnaire to complete to get the shakes tailored to you. Not sure it's going to be that different between people really for the nutrient profile but it explains why there's certain nutrients added and gives loads of info. There's vegan/whey options and plastic free packaging. There's a few favours to choose from, the standard strawberry, vanilla, chocolate and then banana, caramel latte too. They mix up pretty well and all taste good to me. I use them when I would be running out of the house without breakfast or don't have time to make lunch, they keep me full for a good few hours.

May 26, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the kind words. We're so happy to hear that you are reaping the benefits of abnormal. and it's great to have you apart of the abnormal. community!

- Lewis

Rated 5 out of 5 stars

Excellent

Excellent! The quiz to determine your preferences makes the purchasing process really simple, the shakes taste really good & don’t have that artificial taste that other brands have, they’re really good value & are fortified with nutrients & fibre. I will definitely be buying from Abnornal again!

May 25, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review. It's so great to hear that abnormal. is having a positive impact on your daily life.

- Lewis

Rated 5 out of 5 stars

Pleasantly surprised

I am always dubious when it comes to "meal replacement" drinks or diet drinks (not that this is marketed as a diet thing), but i'm glad i tried abnormal!
I was offered a free trial when i joined my local gym and figured 'why not?'
I'm usually too busy, or forget to eat breakfast, so i've opted for a morning shake. I'm already noticing a big difference! When my free week was up, i decided to carry on with the subscription. All of the flavours are great.
With other brands i've tried, there is a weird after-taste, they're too powdery, or just outright gross.
But abnormal have pleasantly surprised me! Theres a good range of flavours - my favourites are caramel latte and banana. They're really easy to make, don't clump up and no weird after taste. I've noticed a boost in energy and i don't get the usual mid-morning drop.
I've already recommended to friends and i'm very happy to have been proven wrong :)

May 24, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review Kassi. It's so great to hear that abnormal. is fuelling your mornings and it is having a positive impact on your day. We're so appreciative of all of our customers and are so thrilled to have you as part of our community.

- Lewis

Rated 4 out of 5 stars

Like it a lot!

I really enjoy the on-the-go drink (perfect for crazy schedule), the minerals and vitamins individual approach and I love strawberry flavour. T-shirt is a bonus, too! I just wish the bottle was narrower (for a small woman’s grip) and had a (click?) tighter closing, so I could throw it in my bag with no worry…

May 23, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the review, Natalia. I'm so thrilled to hear that you are loving abnormal.. We're so appreciative of all of our customers and are so thrilled to have you as part of our community. We're so sorry to hear that you are having issues with your shaker. Our shaker design is slightly different to a conventional click lid. The abnormal. shaker has a silicone-based lid which is used to create a vacuum seal, which is shown to create a greater seal. This means that you will need to push the lid down, similar to a Tupperware box. However, if the issue is still persisting, please reach out to us at anything@abnormal.io and I will be more than happy to help.



-Lewis

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Rated 5 out of 5 stars

Makes eating healthily simple

I really like this product. I did the free trial and then ordered a full month. The shaker is fine, yes you might get a few lumps but it’s really not the end of the world.

What I really like is knowing that I am getting all of my nutrients at the start of the day in a single shake. I find that the shakes curb my sweet cravings a lot and I am less hungry in general; the shakes are quite filling.

I love the banana and strawberry flavours, they remind me of being a kid. Chocolate is also ok and Caramel Latte. I’ve cancelled the Vanilla flavour for my next order as I find it doesn’t really taste of anything.

I like that the shake I have is plant based, and that the packaging is all recyclable too.

I think it’s good value for money and removes decision fatigue or having the same quick and easy low nutrient breakfast every day for me (toast and butter…).

May 15, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much Natalie for the 5* review. We're over the moon to hear your feedback and are so happy that you're enjoying abnormal.. As always, be sure to reach out to us if you have any queries at all!

- Lewis

Rated 5 out of 5 stars

Time is so limited

Time is so limited, I don't have it to cook, I need to keep working and the only time I stop is to sleep. So I needed something that was a meal replacement and could give me energy. the flavours are great, the impact it has is amazing and the little things like the branding and the fact that shaker works and has never leaked, makes this product worth sticking with. I keep the box in my car and just grab one as I go into work.

May 4, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review James. We're so happy to hear that your enjoying abnormal. and that it has become apart of your daily life.Thank you for being a valued member of our community!

- Lewis

Rated 5 out of 5 stars

Overall amazing

These shakes are much tastier than I expected, chocolate and strawberry especially. Also the t-shirt fits great and is of excellent quality!
The one disappointment is the shaker - it's finicky to get the lid on properly and leaks if it's not perfect. Once on it's fine, but it took some practice, which I wouldn't expect from a simple screw on top.

April 27, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review Emma. We're so glad to hear that you are enjoying your abnormal. meals and your abnormal. tee. So sorry to hear about the shaker. Please can you kindly reach out to me at anything@abnormal.io and I would love to see how I can help!

-Lewis

Rated 5 out of 5 stars

Amazing customer service!

Amazing customer service well done! 11/10 love it!

April 27, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review Matt. We're so appreciative of all of our customers and are so thrilled to have you as part of our community.

-Lewis

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Rated 5 out of 5 stars

Great package and taste.

Just got my first trial pack and I am loving the taste of the shakes. I love the shaker/bottle that comes with it. Will definitely get more in the future...

April 20, 2022
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review Judy. We're so happy to hear that your enjoying your trial box order. If you ever need anything, please feel free to let us know and we are always happy to help!

-Lewis

Rated 5 out of 5 stars

Fantastic products and brilliant…

Fantastic products and brilliant service. I'm a severely disabled overweight customer and can't always access the nutrition I need. Thanks to abnormal I can now maintain a healthy diet while dealing with lots of hospital and doctors visits. I've been taking abnormal shakes for almost a month and I can already feel the difference. I have more energy and I've definitely noticed some weight loss around my face. Your purchase comes with a mixer tumbler but I use a blender for mine, the flavours are delicious and I definitely feel satiated after a shake so I'm not snacking as much. You also get a free t shirt with your box which is so comfy! Would highly recommend this product!

April 14, 2022
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Litha for the 5* review. It's so great to hear that your enjoying abnormal.. We're so appreciative of all of our customers and are so thrilled to have you as part of our community.

-Lewis

Rated 5 out of 5 stars

Very happy with Abnormal!

I had an issue with the introduction trial, in that the place to put the code was somewhat hidden - this has been acknowledged by one of the reps, and they refunded the overpayment immediately.

After this, there was an issue with the delivery going astray with Evri, but DPD completed the delivery straight after without fuss.

The packaging is great - really smart like a gift box and contains some info booklets that are nicely designed.
There is a lot of packaging for the trial, but it's all paper and card with a few staples.

The sachet packs are deceptively easy to open along the top, and pour into the really great shaker!
It would be useful to have a little line on the shaker for 300ml, as one side is oz and the other ml - and these are hard to make out without direct light.

But the shaker does the job well, and it works great for other powder supplements too.

I've tried three of the flavours just to see, and they do taste as labelled - the banana is a little less banana than expected, but they are all good. It's a good consistency with only a few small clumps which could be removed with more shaking I guess, or running in a mixer.

I'm not sure about adding fruit and berries to the shakes after, but the addition of a banana to the banana shake made it taste more banana-like, although the consistency was a bit more like porridge.

I'm really impressed by Abnormal, after a bit of a rocky start, but the customer service guys have been patient and have responded within 24 hours every time.

Compared to other brands of the same type - Huel, Yfood and Saturo - I think that Abnormal takes first place.
Yfood is top shelf stuff - their coffee is great and I hope that Abnormal bring their coffee back. These two are the standard for this type of product.
Saturo is a bit of overkill, really, and leaves me hungry which I don't think Abnormal will do.

Huel is gruel...

I'm happy with Abnormal and will continue with the subscription for the month, which is £60ish.
I can understand why they don't use Royal Mail for delivery, due to the price, but Evri I have issues with - we'll see.

Also, I hope that the packaging is a little more minimal for the monthly parcel, and that - on the next run of shakers - they get them with an obvious line at 300ml for easy filling (I've drawn mine on).

Thanks very much guys!

March 29, 2022
Unprompted review
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Reply from abnormal.®

hi Peter,

Thank you for taking the time out to write this review. We're so sorry to hear that this has happened. Please can you reach out to anything@abnormal.io and I will personally get this resolved straight away!

-Lewis

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Rated 1 out of 5 stars

BEWARE: cannot cancel subscription

I cannot log into my account to cancel my subscription! What is this scam? I was charged £50 without being told. I have emailed customer support , live chat, WhatsApp and have heard nothing back. Help!

March 26, 2022
Unprompted review
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Reply from abnormal.®

hi Marco, Thank you for taking the time out to write this review. We're so sorry to hear that you have been experiencing an issue accessing your account. We would never want our customers to feel that they are not in control of their subscription. I have checked our system and I can see that a member of our team reached out to you on Saturday and cancelled your subscription. If you do have any further questions, please reach out to us at anything@abnormal.io and we will be more than happy to help.

Rated 4 out of 5 stars

Abnormal products

Having had the intro pack I decided to order more. I am enjoying the drinks and find them easier to mix than some other products.
But most importantly I really am feeling the health benefits, a little flatulence at the beginning but settled now. I feel more alert, less tired and better humoured.
Some more flavour choice would be appreciated but well done, I am going to stay with the program.
Mike

March 23, 2022
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thanks for the the review Mike. We're so happy to hear that you are reaping the benefits of abnormal. and it's great to have you apart of the abnormal. community!

Rated 5 out of 5 stars

Great shakes and customer service

I really liked the shakes - the caramel latte one was amazing especially! It is cool how personalised it is, asking about your diet, activity, sunlight intake etc.
I accidentally forgot to cancel my subscription recently as I cannot afford it any longer, and was in panic mode as the payment had been taken. However, I messaged their online chat service and was helped instantly. Lewis offered fantastic customer service, and had my order cancelled and refunded.
Thank you!

March 21, 2022
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the kind words Laura. I'm so happy that we were able to resolve the issue for you. We're so appreciative of all of our customers and are so thrilled to have you as part of our community.

-Lewis

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