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Rated 1 out of 5 stars

Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more

Rated 1 out of 5 stars

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more

Company replied

Rated 3 out of 5 stars

Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more

Company replied

Rated 5 out of 5 stars

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more

Company replied

Company details

  1. Fitness and Nutrition Service
  2. Health Food Store
  3. Online Food Ordering Service

About abnormal.®

Written by the company

personalised nutrition

abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.

paper-based packaging

We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.

super convenient

Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!

smart subscription

Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.

Contact info

2.3

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I love abnormal as a meal replacement

I love abnormal as a meal replacement. It’s personalised to suit my lifestyle, tasty and filling. And I know that I’m getting all the right nutrients in a very convenient meal. And it’s also versatile as to how you want to have it; as a drink or as a porridge, or add some fruits to make a smoothie.

December 13, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Chelsea for the 5* review! We're so happy to hear that abnormal. is working for you.

-Lewis

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Rated 5 out of 5 stars

Personalised product - great value

I have used abnormal since giving birth to my second child. I was really nervous about having time to make meals and skipping food especially when breastfeeding. Abnormal meant I could have a shake easily and didn’t have to miss out on the nutrients that I needed. Fast forward 10 months on and I still use abnormal because I’m back to the normality of a busy life! It’s great for mornings as I can just grab the sachet and the shaker and I don’t have to measure it out beforehand or fuss around with pots to store the powder in. I definitely plan to keep using it as it keeps me on track with my protein intake too as I’m a vegan. All in all a great product and I’m really happy with it!

December 12, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for your continued support Katy. It's great to hear that abnormal. is having a positive impact on your daily life. As always, be sure to reach out to us if you have any queries at all!

- Lewis

Rated 5 out of 5 stars

Abnormal lunchtime saviour

I'm a few deliveries in now and still enjoying my lunches very much. I travel a lot with work and was struggling with lunches so gave Abnormal a go after a recommendation from a gym friend. They are tailor made for each individual, I am finding myself not snacking between lunch and evenings.

The flavours are good, im not a chocolate flavour fan but thats just me, the only difficulty I have is deciding about water or milk to make them.

The Abnormal team is great, as are the other users on the online forums. You get all the advice, guidance and support you need along with some perfect ideas to try out.

December 11, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Adam for the 5* review. We're over the moon to hear how much you enjoy your meals. If you ever have any questions at all, please don't hesitate to let us know.

-Lewis

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️

I absolutely love Abnormals shakes. I have one every morning for breakfast and it fills me up until lunchtime which is great.

Prior to starting with abnormal I knew I wasn’t hitting my daily intake of vitamins, protein etc but now I don’t even think about it as Abnormal’s clever algorithm works out exactly what I need. The shakes are quick and easy to make and taste great.

The team are so professional, friendly and supportive. I would highly recommend abnormal.

December 11, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for the kind words. It's so great to hear that abnormal. is helping to fuel your mornings! Let us know if you ever need any help or have any questions at all.

-Lewis

Rated 5 out of 5 stars

Love this product

Love this product, cant rate it highly enough. Use it as a snack between meals to boost my carb ans protein intake 10/10

December 10, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for the kind words Chris. we're so happy to hear that abnormal. is working for you!

-Lewis

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Rated 5 out of 5 stars

An Abnormal product from an Abnormal team!

I've been using abnormal for a few months now and it's really helped me get into a normal eating routine, I'd usually skip out on lunch and just eat junk throughout the day which I've cut down on doing significantly. Also the personalisation with the nutrition is astounding, I've had a few issues with vitamin upkeep and now I get all the nutrition I need to keep a healthy body. Would definitely recommend to anyone thinking of giving it a go.

December 10, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the 5* review Connor. We're so happy to hear that abnormal. has become part of your daily routine and that you're enjoying the benefits of your personalised meals!
If you ever have any questions at all, please do not hesitate to drop us a message. We're always happy to help.

- Lewis

-Lewis

Rated 5 out of 5 stars

A company that actually cares

There are a lot of businesses out there selling meal replacement shakes, but Abnormal is the only one that I've seen take a personal interest in delivering the best possible service to their customers. The community is active, the company listens to it's customers, and the product is genuinely really good. I'm personally looking forward to seeing this company grow into a household name!

December 10, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the kind words Jason. It's great to hear that abnormal. has become a part of your daily life! If you ever need anything, you know where we are.

- Lewis

Rated 5 out of 5 stars

Great product and friendly company

I have been using abnormal for a few months now and it is fantastic. The product is great and the company is warm and friendly. I would highly recommend abnormal to anyone who wants a healthy option for meals they don't have time to cook, or to improve their diet with a personally tailored supplement. They taste great too.

December 10, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the continued support Paul. We're so happy to hear that abnormal. is working for you. If there is anything we can ever help with - please do not hesitate to let us know!

- Lewis.

Rated 5 out of 5 stars

I gave the trial a go after a mate told…

I gave the trial a go after a mate told me he’d lost half a stone using it. I’m now on my second subscription box and love it.

The sachets are a brilliant idea and easy to recycle as they are paper. Take note all other plastic brands. The flavours are great and I noticed I’ve got a few ingredients in mine to help me destress as I travel a lot with work and it’s quite intense.

Overall I’d recommend to anyone looking to lose weight or eat healthier.

December 10, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for taking the time to write this 5* review Pierre. It's great to hear that you're enjoying the benefits of the tailored ingredients in your meals. Let us know if you ever need any help or have any questions at all, we're always here to help!


-Lewis.

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Rated 5 out of 5 stars

Fantastic shakes.

My 2nd order with Abnormal. Absolutely love the shake flavours. Quality meal replacement. Arrived on time.Great service. 👍

December 9, 2021
Unprompted review
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Reply from abnormal.®

Thank so much for the 5* review Mark. We're so happy to hear you are enjoying your abnormal. meals. If you ever need anything, you know where we are!

- Lewis.

Rated 5 out of 5 stars

Really easy company to deal with

Really easy company to deal with. You can delay or pause your order with no issue. I am using the shakes to help with weight loss and so far have lost 20lbs. I use shakes during the day and eat normally at night😃👍

December 7, 2021
Unprompted review
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Reply from abnormal.®

This is fantastic to hear! Thank you for sharing your abnormal. experience with us. It's great to hear that it has made such a difference to your lifestyle. If there is anything we can ever help with - please do not hesitate to let us know!

- Lewis.

Rated 5 out of 5 stars

Perfect for people on the go!

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are the best I've ever tried in regards to similar products. They're zero-waste, efficient and I couldn't recommend more for those with hectic working days!

December 6, 2021
Unprompted review
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Reply from abnormal.®

Thank you William for the 5* review. It's great to hear that abnormal. is having a positive impact on your daily life. Let us know if you ever need any help or have any questions at all, we're always here to help!

- Lewis.

Rated 5 out of 5 stars

Best tasting by far

Best tasting shakes I’ve ever had ever. Nice and quick and super filling, have mine with some alpro milk *chefs kiss*

December 3, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for the kind words, we're so happy to hear that abnormal. is working for you!

-Lewis

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Rated 5 out of 5 stars

Good all around!

Good portions, tasty, with a smooth texture.

December 2, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for the review, Nataliya!

- Lewis.

Rated 5 out of 5 stars

Great on the go meal

Currently on my second subscription box, and love how easy and convinient the meals are, especially working long shifts as a nurse, meaning I dont have to meal prep. Would love to see more flavours

November 30, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Gwen,

Thank you for your kind words, super happy to hear abnormal. is working so well for you!

As always, be sure to reach out to us if you have any queries at all!

Lewis.

Rated 5 out of 5 stars

This has been fantastic for my weight…

This has been fantastic for my weight loss journey especially as I work shifts and do not have time to make a protein rich breakfast. It tastes good unlike other protein shakes. Has been worth every penny.

November 30, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Ben for the amazing feedback!

We are so happy to hear that abnormal. is fuelling your mornings.

If you ever have any questions at all, please do not hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

All the best,

Lewis

Rated 5 out of 5 stars

Enjoyable flavours & plant based

I have been subscribed to abnormal for about a year now & look forward to my monthly delivery. I have never experienced any issues with changing delivery dates or flavours. One thing to note is that I have tried other meal replacements in the past and they have only ever lasted for a single bag as the flavours or texture have been below par. Whilst abnormal can be a tad too sweet at times, I still enjoy the flavours. A chocolate mint or chocolate orange flavour would be nice.
Oh, and they are plant based too

November 29, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Stu for the continued support!

I'm so thrilled to hear that abnormal. has become part of your daily routine.

If we can do anything else for you in the future, please don't hesitate to drop is us a message.

All the best,

Lewis

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Rated 5 out of 5 stars

Was looking to replace lunch time…

Was looking to replace lunch time sarnies at work, reduce bread consumption, spent numerous hrs looking at these meal replacement options and finally decided to give adnormal a try, the trail package was a great influencer.
So I've been using abnormal for 4 mths and have been pleasantly surprised at the outcome.
Simple to take to work and mix, few more flavours would be useful, taste, consistency suits me.
Benefits, the reduced bread and associated fillings consumption, reduced weight although this was not planned, it satiates me throughout the afternoon and generally more energy, I'm on my feet all day.
I've changed the order without any problems as per info given in advance.
Cost wise, well thats my choice.

November 28, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thanks for the kind words Guy!

We are so happy to hear that you are enjoying your abnormal. meals.

Let us know if you ever need any help or have any questions at all.

All the best,

Lewis

Rated 4 out of 5 stars

Worth a try

So, I saw the trial box and thought I would give it a go. Here are my thoughts...

One of the things that stood out was that it was personalised and not just an off-the-shelf product. They asked personal questions, so gave me the confidence that it was in fact, designed for me.

I own a small business and often struggle to find time to eat, often missing meals, and my partner ordered their own set as a trial also. Skipping meals isn't good so why not try...

On delivery, which I must say was quite quick, we were excited to give them a try. When you get the box, it appears personalised with your name and a booklet that contains details about how the meal can help you... but, on closer comparison between the two boxes, both hold exactly the same nutritional content and taste exactly the same.

Regarding the taste, I like it. It's sweet and oaty. It does leave an aftertaste but I wouldn't say it was unpleasant.

The shaker does need a very good shake to make sure it is mixed well, otherwise, it leaves some powdery bits. If you get any of them, just give it another shake, simple.

In terms of whether it satisfies my hunger, I would say it does, but not to the extent of feeling full.

At only 350 calories, people need to be careful that they do not use these as a replacement for their main dietary intake.
We need at least 1200 per day, with a recommended intake of 2000 for women and 2500 for men.

What do I think?
I think it is a little mis-sold because I don't believe the actual product is personalised, only the marketing behind what the product can do for you (based on the areas you say you need help) BUT in terms of providing a quick, nutritionally loaded meal replacement for lunchtime, this does fit the bill. I have been able to consume the nutrients I need without worrying about how I will fit lunch in.

Cost:
The trial box, at £4.99 for the delivery including the shaker, BARGAIN... worth it for the 7 meals... but at nearly £60.00 a month for 30 meals, I will be considering whether to renew. I may order bi-monthly to give me 15 meals each month... just for the days where I find myself short of time (working days)

Overall:
I like the flavour. Worth it for a replacement meal when you're short on time. Not a bad price for only £2 per meal.
It would be handy if abnormal did a 'working week' box of 20 meals (5 days a week, 4 weeks a month), for £39.99. Maybe worth considering?

I see how this would attract a number of negative reviews, and how it would not be for everyone, but in my honest opinion, if you can get hold of the trial box, it is worth trying it for yourself.

November 2, 2021
Unprompted review
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Reply from abnormal.®

hi Ben,

Thanks for taking the time out to leave this review. We really appreciate your honest feedback and it's great to hear that you enjoyed your trial box.

If you have any questions at all, please feel free to let us know and I will be more than happy to help!

All the best,

Lewis

Rated 3 out of 5 stars

i tried half of the trial box but was…

i tried half of the trial box but was then hospitalised for a stomach problem , i have been in and out of hospital since . fortunately i have lost loads of weight because of this issue. i am a 70 yr old disabled lady house bound and i have just recieved another subscription box today which means i now have half the trial box and three more.i will not be able to continue with this product so i need to cancel any ,further boxes ,thank you maybe i can try again sometime in the future.

October 25, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Pamela,

We are so sorry to hear that you did not enjoy your abnormal. meals.

We would really love to make this right.

Please can you drop me an email on anything@abnormal.io, and I will get this resolved straight away!

All the best,

Lewis

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