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Rated 1 out of 5 stars

Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more

Rated 1 out of 5 stars

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more

Company replied

Rated 3 out of 5 stars

Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more

Company replied

Rated 5 out of 5 stars

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more

Company replied

Company details

  1. Fitness and Nutrition Service
  2. Health Food Store
  3. Online Food Ordering Service

About abnormal.®

Written by the company

personalised nutrition

abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.

paper-based packaging

We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.

super convenient

Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!

smart subscription

Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.

Contact info

2.3

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 5 out of 5 stars

I tried their trial and needed to…

I tried their trial and needed to cancel my subscription, one of their colleagues, Lewis, was extremely helpful in doing so.

October 22, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Jamie for the kind words!

If you ever need anything, you know where we are!

All the best,

Lewis

Rated 1 out of 5 stars

I’ve tried cancelling my subscription…

I’ve tried cancelling my subscription but when it came to logging into my account (which I use the same password for everything) it wouldn’t let me log in to cancel! I tried resetting my password (even though I knew that wasn’t the issue) and I got no emails from them. I’ve tried live messaging and I’ve emailed them twice (one from the email account used to make the account and another from a different email account which included all my details) but have gotten no replies yet. The service seems awful because by the time they get back to me I’d be charged for the subscription! Im absolutely furious at this point and I’ve had no help whatsoever.

October 10, 2021
Unprompted review
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Reply from abnormal.®

hi Lily-Anne,

I'm so sorry to hear that you were experiencing an issue with your account. I can see that a member of our team was able to cancel your subscription on Monday Morning. However, If you have any questions at all, please feel free to let us know and we will be more than happy to help!

All the best,

Lewis

Rated 1 out of 5 stars

So so product and condescending staff

So so product and condescending staff.

I wasn't aware i'd subscribed. Late night swiping on Facebook where I saw the ad for a trial . My own fault for not reading in enough detail. I only noticed my mistake when I saw the 60 pound charge to my bank which considering I'd tried one of the shakes said meh and binned the rest was a shock.

On the same day I noticed the charge a box arrived from dpd. I got straight onto customer services and got through to an agent (whose name I've been asked to remove, I only added it so they don't later ask me who i spoke with) who came across as the most condescending person I've had the joy of speaking to in a while and I also work on phones..

Yes I'm sure there was something on the website that said I was subscribing and I'm sure I'm aware of that. You don't need to say it as if I'm a 3 year old. then I was given the impression that if my box is returned and they deem me worthy of a refund I will get one which just gives me the impression that they're going to say I've in some way tampered with the box despite the fact that I've never opened it again this was all communicated by the tone of your agent.

Anyway DPD coming back to collect the box tomorrow the email does say the return address should be clearly visible though I don't have any kind of shipping label so I have no idea if they will even accept the parcel. then I have to wait an indeterminate amount of time for them to decide whether I am worthy of their refund.

If you're in the market for a very expensive and overly sweet milkshake maybe give these guys a try.

And so nobody feels the need to contact me further asking for more information my order number was A127419212584. All I want is my refund I don't want to be contacted about anything else

Removed a star for asking me to change my review

September 30, 2021
Unprompted review
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Reply from abnormal.®

hi Rebekah,

I am so sorry that you didn't have a good experience with abnormal., that is not wait we aim for; we certainly do not want to ever comes across as condescending.

I can see that our team did arrange for DPD to collect the order and have refunded the payment. However, if you do have any further questions, please feel free to get in contact with us and we will be more than happy to help!

Rated 5 out of 5 stars

Tried the free trial and I’ve got to…

Tried the free trial and I’ve got to say, wow, it’s hard to find a shake that is milk free and that actually tastes good. No nasty aftertaste, no gritty texture, the strawberry is my favourite, I got vanilla and banana, as I can’t have chocolate. It’s a shame I could only try the free trial, as I’m not in a position to continue, but cancelling was easy as, hopefully I can get the shakes in the future.

September 22, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Tay for the 5* review. We are so happy to hear that you enjoyed your trial box.

If you ever have any questions at all, please feel free to let us know and I will be more than happy to help.

All the best,

Lewis

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Rated 5 out of 5 stars

Initial review and thoughts of Abnormal

I have read through the reviews , some have great concerns - others are quite happy . Hard to take a side just yet as I only received the Free trial. arrived well presented , the main box was personalised with my name , and my meal choices along with ingredients and nutritional values - can't fault them there - every thing seem to be ticking the boxes for now.
Many of the reviewers had issues with cancelling their subscription - and so - I have also cancelled my subscription today - the process was quite easy and doesn't seem to charge me for the cancellation.
The caveat is that if your delivery is in process then you will still be charged for the upcoming delivery - which seems fair - if they already preparing the meals for you then only fair to pay for it .
The fact that its personalised using an algorithm - obviously that is hard to assess - as we can only trust that what they say and do is verified and accountable by the Department of Health & food , and ethical to their standards - is it a scam ? - from a first look - it doesn't look like that at all - they seem to have thought through the look , personalisation and ingredients .
Taste - I haven't tried them yet - tomorrow I will start the trial and see whether its better then competitors . but all for all - at this moment , I can't fault them. Thanks !

September 15, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Dani for the 5* review!

We really appreciate your honest feedback and we hope that you enjoy your abnormal. meals.

If you ever have any questions at all, Please do not hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

All the best,

Lewis

Rated 1 out of 5 stars

Such a scam

Such a scam! I didnt change a thing after ordering my free trial as soon as it came I logged on to cancel the subscription... No link no help. Whatsapp a bust no virtual assistant reply, leaving messages for call back over the phone NOTHING even Twitter...nada. WISH I hadnt seen the ad...charging me £60 after losing my job during covid its not right. I ordered this thinking it was a great offer and I wanted to lose the covid pounds. But its a scam product by a scam company that has no way of contacting them! I want a full refund! And no subscription and now I'll always think twice before giving my card details.

September 13, 2021
Unprompted review
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Reply from abnormal.®

Thank you for taking the time out to write this review.

We are so sorry to hear that you did not enjoy your experience with abnormal.

Unfortuntly, I am unable to find a record of your order on our system. Please can you kindly contact me directly on anything@abnormal.io. and I will have your issue resolved as soon as possible.

All the best,

Lewis

Rated 1 out of 5 stars

Tastes horrible

Tastes horrible, even when mixed in a blender it’s still grainy and horrible, like drinking sand no flavour at all

September 12, 2021
Unprompted review
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Reply from abnormal.®

hi Kieran,

So sorry to hear that you are not enjoying the taste of your abnormal. meals.

We take all feedback seriously at abnormal. if you would like to contact us on anything@abnormal.io, we would love to have chat about your experience and see if we can help in anyway.

All the best,

Lewis

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Rated 5 out of 5 stars

This is my second order,think the…

This is my second order,think the product is great,I use it as an additional meal,to gain weight,so easy to drink,if you add more liquid,I use lactose free milk to mix the powder,will be continuing to use it,and trying the different flavours

September 5, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Susan for the kind words. We are so happy to hear that abnormal. is helping you reach your goals!

All the best,

Lewis

Rated 3 out of 5 stars

Zero stars for customer service

The three stars are for the concept and the product, which tastes great. If they were in separate categories, they would get 5 stars each.
However, I wouldn't give any stars for customer service.
Don't get me wrong, I don't expect everyone to work over bank holidays. I don't myself. But when you are told to leave your message and email address and that someone will be online in an hour, you think, ok. As the online chat and WhatsApp seem to be the only form of contact, and as WhatsApp is for my friends and family only, the online chat was the one I went with.
As my first parcel was delivered by Hermes, I thought they could probably be flexible with couriers, so when DPD notified me that they'd be delivering my parcel next week I left a message to ask if, in future, they could change my courier.
There are many reasons why DPD is no good. The main one being that they don't allow you to rearrange deliveries on a Saturday. Or at least, that option was not available on the drop down menu. There was an 'upgrade to premium delivery' option, which I presume is s bit like parcel force's scam - they'll arrange sat delivery if you pay them £12.
I live on my own and have never had a driving license. So I can't go and collect stuff from depots. The local post office closed down years ago, and as I work Mon - Fri full time, wouldn't really be an option in any case. As most of my neighbours also work, bar the retired couple who travel the country in a camper van, choosing a neighbour to accept parcels on my behalf is not an option. I do not have an enclosed front porch, and as DPD have, in the past, refused to redeliver to my own front garden, and won't do Saturday, I had no option but to try again by pretending I did have a porch and asking them to leave it behind the hedge. But I doubt very much that they will. I can't even leave the side gate unlocked in case the gate is left open and my tortoises escape.
So I asked could they use a courier such as Hermes or royal mail in future, because they arrange Saturday redeliveries. And they had already used Hermes before.
All I got by way of reply was sending back to me the instructions I left for DPD, with no explanation at all.
Apart from the fact that these instructions won't work, leaving a package packed in paper for several hours, potentially through driving rain or snow, is asking for trouble.
If they had just said no sorry it's DPD or nothing, I could have accepted that and just cancelled future orders and moved on. But they didn't. If it can't be delivered to me on Saturdays, it can't be delivered, so is no use to me.
I have been back on chat a few times to explain this to them. Each time, I've been asked to leave my email so they can respond, and been told that they would respond asap.
If they don't work on a bank holiday, why not just say so? If they say will reply in an hour or asap, why don't they do it? (Or at least, do so courteously).
So in a nutshell, their customer service stinks, and as they don't use couriers who can / will deliver on Saturdays without charging the earth, the product is useless to me
And now I have told this to my friends and written a poor review, I may actually hear back; but I'm not holding my breath.
Edit - several hours after writing this, I did get a message pointing out that they were aware many customers found it difficult if they could not get Saturday deliveries, but would not be changing their courier. Perhaps at some unspecified date in the future that might be possible. I may be just mean, but it did translate in my head to we realise this is a problem, but don't actually care.
As they pointed out it was a new start up company, there are two other pieces of advice for them. The first is leave email contact as an option; no one expects immediate answers to those, but they do to online chat- that's kinda the point of it!
The second is, don't give DPD tracking numbers on orders, as they did with my trial order, then send it via Hermes, then claim they only use DPD. When clearly, they also do use Hermes.
These things do not inspire confidence.
Plus, the stay abnormal sign off isn't funny the first time, and is extremely old by the second.

August 30, 2021
Unprompted review
Rated 1 out of 5 stars

The product is disgusting tastes like…

The product is disgusting tastes like powder even with more water added than instructed.

Don't do it.

I tried to log in an cancel which was difficult and they sent me a new box of 60 of the things in the bin they go. Blergh

August 25, 2021
Unprompted review
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Reply from abnormal.®

Thank you Kim for taking the time out to write this review.

We are so sorry to hear that you did not enjoy the taste of your abnormal. meals.

We have sent you over a private message on how to return the subscription box back to us for a full refund.

We look forward to hearing back from you.

All the best,

The a.team

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Rated 5 out of 5 stars

Great product concept- I really like…

Great product concept- I really like how the product adapts to me. I’m trying to be more plant based but it’s a slow process, so it’s nice to be able to update my questionnaire to reflect if I’m having dairy or not and my products changed based on this. I really like the strawberry one- I add in extra fruit as part of my breakfast and keeps me really full until lunch. Would recommend

August 20, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Kim for the 5* review!

We are so happy to hear that you are enjoying abnormal.

If you ever have any questions at all, Please feel free to send us a message.

We're always happy to help.

Lewis

Rated 5 out of 5 stars

Loving it

So far I’m loving the abnormal shakes! The chocolate swirl ones taste great and they are perfect for a protein boost and if you need something to fill you up but you are in a rush! I also love how personalised it is that they are tailored to suit you, it’s something different I’ve not really come across before :)

August 19, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Mary for the 5* review!

We are so happy to hear that abnormal. is working for you.

If you ever need anything, please don't hesitate to send us a message!

All the best,

Lewis

Rated 5 out of 5 stars

Give them a try

Great shakes- they taste delicious and are helping me on my weight loss. Perfect for taking into the office which is a huge pro vs others

August 19, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Katherine for the support! We are always happy to help if you need us!

All the best,

Lewis

Rated 5 out of 5 stars

I absolutely love taking my abnormal on…

I absolutely love taking my abnormal on dog walks with me during my lunch break. I used to skip lunches with having to take Billy out, but this is the perfect solution. It also tastes more like a treat than a healthy shake, which I’ve found isn’t always the case with some other brands I’ve tried

August 19, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much for the 5* review Jessica!

It's so fantastic to hear that you are enjoying your shakes and that they have now become a part of your daily routine!

If you ever need anything, Please don't hesitate to drop us a message.

All the best,

Lewis.

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Rated 5 out of 5 stars

Great product, great service, great company

Love this product! I ordered the Banana flavour, and it tastes great. Really easy to use and great on the go - it’s been a god send since being back in the office and having less time to sort lunches out. All round great product, great service, and love what the brand stands for (including the 100% recyclable packaging)

August 19, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Sophie for taking the time to write this 5* review.

We are over the moon to hear that abnormal. is helping to fuel your busy work days!

If you ever have any questions at all, Please don't hesitate to drop us a message.

We're always happy to help.

All the best,

Lewis

Rated 5 out of 5 stars

Really happy with the service

Really happy with the service and whole experience. Can tell the shakes are made with good quality ingredients and it's really helping me keep a controlled diet whilst I'm working from home and getting less excersize than before.

August 19, 2021
Unprompted review
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Reply from abnormal.®

This is so fantastic to hear, Daniel! Thank you for sharing your abnormal. experience with us and we're so glad to hear how abnormal. is helping you!

Lewis

Rated 5 out of 5 stars

I started taking Abnormal about a month…

I started taking Abnormal about a month ago and I’m really seeing a difference in my energy levels. It’s also given me such peace of mind with it making sure I have all the nutrients in me for my immune system. I’m very health conscious now given the last couple of years, so it’s given me that extra support and trust I need. Thanks abnormal!

August 19, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

This is so great to hear Ellie, Thank you for taking the time out to share your experience with abnormal.!

If you have any questions at all, please don't hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

All the Best,

Lewis

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