Alakazam Magic Shop Reviews 

511
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 95 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional product quality and the vast selection of innovative magic tricks available for all skill levels. Consumers also highlight the incredibly helpful and knowledgeable staff who always go above and beyond to provide outstanding customer support. Some reviewers were not happy with certain aspects of their purchases, noting specific issues like receiving damaged items or encountering poor recording quality. A few people mentioned receiving less than ideal products or experiencing disappointing service that fell significantly short of their expectations. Additionally, patrons expressed frustration when dealing with these isolated problems during their transactions.

What people talk about most

Product

Customers report deep satisfaction with the product range, highlighting amazing quality and top-notch... See more

Service

Reviewers highlight positive aspects of service, describing it as consistently fast, accurate, and first... See more

Staff

Reviewers mention positive feedback about staff, highlighting that team members are professional,... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting a high level of... See more

Quality

Users describe positive interactions with quality, consistently praising the amazing products, perfect... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Prompt delivery, excellent packaging, great tracking. Fantastic product! I am proud to own Knock 'em Dead. I am knowledgeable about Marlo's stack and Peter's contribution to this current version of th... See more

Rated 5 out of 5 stars

Such a Huge Fan of Alakazam Magic! Such a fan of the Entire Staff and Especially Peter & Harry Nardi. The creative influences and never ending great Magic they bring to us is always enjoyable and fun.... See more

Rated 5 out of 5 stars

Just tested Alakazam's "Print By Magic" service. Really happy with the two custom cards I received back using the online poker card template. First, the turn around time was excellent (just one week... See more

Rated 5 out of 5 stars

I Live in the USA and have been buying from Alakazam for years now. Every experience I have had has been tremendous. Their customer service is second to none. They cater to all levels of magici... See more


Company details

  1. Magic Store

Written by the company

Alakazam Magic are one of the longest established magic companies in the UK and over the past three decades, we have grown to become to one of the leading manufacturers and retailers of magic in the world. From our prompt delivery of orders to our knowledgeable technical advice, online magic tuition and superior after sales care it’s no surprise that Alakazam Magic is now the first port of call for 1000’s of amateur and professional magicians the world over.


Contact info

4.8

Excellent

TrustScore 5 out of 5

511 reviews

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4.8

All reviews

(511)

96 reviews in the last 12 months

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Rated 5 out of 5 stars

Flawless customer service

For the second time I have ordered some bespoke cards from alakazam ‘print by magic’ and from the initial email to delivery has been flawless.
I emailed my idea on the Saturday evening, Harry contacted me Monday morning with a quote and my 6 decks arrived today (Wednesday).
Great communication throughout and the final product is perfect. I’ll be ordering again

June 24, 2026
Unprompted review
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Rated 5 out of 5 stars

Very happy with my new magic

Very happy with my new magic, Charged up, its so good easy to do, and you can use it straight from the packet, and great tutorial,from Craig Petty,Always happy with what ever I get from Alakazam Magic,best Magic shop,and they are always ready to help,if you want them.

June 3, 2026
Unprompted review
Rated 5 out of 5 stars

Rapidly Becoming My Go To Magic Shop

Have been a customer of Alakazam for less than a year, but am thoroughly impressed. The routines and other items I have purchased from here have been top notch. The instructions have been very detailed, but not too long.

May 25, 2026
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Rated 5 out of 5 stars

Always amazing service

Always amazing service. Just had a deck printed, they contacted me to resolve some design issues on my end and everything was sorted on the same day. Great quality as always.

May 7, 2026
Unprompted review
Rated 5 out of 5 stars

One of the best magic shops

One of the best magic shops. They carry everything from the hottest new tricks to the classics and everything in between. Wonderful customer service. My favorite is Alakazam Unlimited, an inexpensive subscription service that gives you access to zillions of tricks, masterclasses, interviews. Peter, the owner is also very personable.

April 24, 2026
Rated 5 out of 5 stars

Excellent service.

Always found Alakazam extremely helpful. Had lots of items from them. Visited a couple of times and well impressed by the set up. Excellent products in store. Peter and the team bend over backwards to help you with any queries you might have. Thoroughly reccommend.

May 1, 2026
Unprompted review
Rated 5 out of 5 stars

They care

I have been with AM for a shot time, ordered many times and and only had to correspond twice...once with password issues and once with product issues. Both times they responded quickly and rectified the issues within a day and I felt they cared even though I know these were minor problems, thanks and keep up the good work.

April 24, 2026
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Rated 5 out of 5 stars

I have been purchasing great magic from…

I have been purchasing great magic from Alakazam for years. Peter Nardi and Harry and the entire team bring us a great magic and fun videos to watch and learn. You feel like your friends with them enjoying a cup of coffee and learning great magic. Keep up the good work Alakazam.

April 28, 2026
Unprompted review
Rated 5 out of 5 stars

Custom printed cards! Spot on!!

Had what i thought was a tricky deck to print. Put my request in and quickly got a call from Harry confirming everything to make sure the deck was right. Harry understood exactly what i wanted and got the ball rolling! Didnt take too long for the cards to arrive and i must say they are spot on! printed on lovely bicycle stock and the print quality is identical to standard bicycle! Ordered 3 decks and when i next think of a custom deck to print ill be straight back for more!!!

April 23, 2026
Unprompted review
Rated 2 out of 5 stars

Equivocating store

I bought some playing cards at this store and received decks that aren't entirely new. I noticed that 8/9 decks that I bought have been used a few times before sold. Also, one of the decks that I bought have a damage in the corner which seems to have been bitten or ripped by a bite of an animal. This damage was definitely seen and ignored by the staff team.

Although the cards that they sell are almost brand new, it is expected to provide information about the cards not being brand new as I have paid the retail price for them and do expect untouched cards. Please do better and take better care of your cards and do not sell damaged cards. Otherwise, do notify the customer about the damage to see if they would agree on purchasing the deck, disingenuous will only make your customers not want to be loyal and will leave for different businesses instead.

April 22, 2026
Unprompted review
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Rated 5 out of 5 stars

Brilliant shop and expert staff with great tricks.

Popped in to buy rope and ended up buying a Mirage Coin Set plus Jim Boyd’s Confusing Coins as well.
That Peter Nardi gave an excellent demo and didn’t even need to ask for the order. As an 80 year old I learned more in 10 minutes than in the last 20 years.
Looking forward to the Convention.

April 15, 2026
Unprompted review
Rated 5 out of 5 stars

I can't recommend Alakazam Magic highly…

I can't recommend Alakazam Magic highly enough! From start to finish, they are an absolute pleasure to deal with — professional, reliable, and genuinely passionate about what they do. The service is second to none.

A special mention has to go to Chris James, who is simply awesome. He goes above and beyond every single time, making the whole experience even better. If you're looking for a magic company that truly delivers, look no further than Alakazam Magic. Five stars all the way!

April 14, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent shop

Excellent shop, great family and brilliant products. Alakazam exclusives are all fantastic and they appear to set a standard of releases that they know to be workers and they strive towards ensuring that the consumer will not be dissapointed with their purchases.
Alakazam has evolved so much over the years and has only gotten better with time. They seem to have perfected all areas of everything that they do, from marketing, PR, trailers, youtube, staff, products, discussions, performances and quality etc, even establishing print by magic, is just an example of their ability to grow and develop as a business.
If I had one wish in life, it would be fortunate enough to be a part of the Alakazam family because they just tick all of the boxes. I wish I could go to the Alakazam magic convention next month, but I cannot due to work not letting me, but I reccomend all that can, buy a ticket and go and have an excellent magical time :)

April 14, 2026
Unprompted review
Rated 5 out of 5 stars

Print By Magic is Excellent

Love these special Print By Magic cards! I have a wedding coming up in May and wanted something that would be personal for the bride, groom, and their guests. Alakazam designed a caricature of the couple (their wedding theme is Gatsby).

Alakazam was able to provide me with a deck of 52 Bicycle red back and also 2 blue back. And, a very quick delivery once the designed was approved.

Looking forward to performing walk-around at their wedding and leaving their guests with this card capturing the memory of the couple's special day.

April 12, 2026
Unprompted review
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Rated 1 out of 5 stars

As a long-time customer who has…

As a long-time customer who has consistently enjoyed Alakazam’s exceptional products, I find myself quite disappointed with my latest acquisition. The quality of the recordings falls significantly short of my expectations, appearing poorly produced and amateurish. Additionally, the content lacks the professionalism I have come to associate with their offerings, featuring poor presentation and inappropriate language all of which devalues the information offered and his attitude is disdainful to the audience.
I find because of this I am unable to apply the methods he uses and find listening to the presentation cringeworthy.

March 25, 2026

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