Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more
Company replied
Our first experience of purchasing goods from Allure Bath Fashions and, much to our delight, we were not disappointed in any way. The Luxury Microfibre Non Slip Bath Mat and Pedestal Set we ordered tu... See more
Company replied
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more
Company replied
Company details
- Linens Store
- Bathroom Remodeler
- Bathroom Supply Store
- Decoration and Interior Design Store
- Furniture Store
- Home Improvement Store
Written by the company
Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.
Contact info
Unit 8 Oak Tree Business Centre, SN3 4TX, Swindon, United Kingdom
- 01793 574505
- store@allurebathfashions.co.uk
- allurebathfashions.co.uk
4.9
Excellent
762 reviews
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This company invites their customers to review, whether positive or negative
Replied to 66% of negative reviews
Typically replies within 24 hours
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Great quality towels
I was looking for towels with hanging loops when I came across Allure. I was amazed how lovely the towels were when they arrived because they weren’t expensive. I ordered more when I realised the quality. If you haven’t tried Allure Towels give them ago you won’t be disappointed. They also arrived very quickly
April 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback - we really appreciate it! We're glad to see that you've been pleased with the style and quality of your towels. If you wish to shop with us again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.
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Purchased some gorgeous towels on…
Purchased some gorgeous towels on Amazon, very happy with purchase and waiting to order more.
April 2, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback! We're really glad to see that you've been happy with your towels. 😊
Allure bath mats great quality soft…
Allure bath mats great quality soft touch very happy with my purchase only reason I gave 4 star is got colour mixed up
March 20, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback Richard! We're pleased to see that you've been pleased with the quality of your mats. Following our conversation today, the replacements will be sent to you as soon as possible.😊
Great quality, safety and price
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals OEKO-TEX product availability is very important to me.
We use the runner under our dining room table and its thick enough to keep our feet warmer in colder weather. It came with an anti slip mat which is excellent with it being layed over laminate flooring. I would highly recommend.
January 12, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to write this lovely feedback Avril! We're very glad to see that you've been happy with your purchase. 😊
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback! We're glad to hear that they arrived with you quickly. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk
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THE BATH MATS ARE REALLY SOFT AND…
THE BATH MATS ARE REALLY SOFT AND COMFORTABLE ON FEET.THEY LOOK LOVELY ON MY BATHROOM FLOOR.EXACTLY AS DESCRIBED AND ARRIVED SOONER THAN EXPECTED.
March 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Patricia! We're so pleased to hear that you've been happy with your bathroom mats. If you wish to shop with us again, please feel welcome to get in touch and we'll be happy to help.
Looking for curved bath mats on line…
Looking for curved bath mats on line and found this company, got a duo package of two. I was very pleased with these good quality and very good price.
March 12, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback Carol! We're very pleased to hear that you found us online, and that our curved mats were a great fit for your bathroom. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.
Really good customer service & care
Really good customer service & care. Bought the luxury zero twist Egyptian cotton towel bale & they really are thick and luxuriously soft. Can’t wait to use them and they look lovely.
March 18, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Deborah! We're glad to see that you've been pleased with the quality of your towel bale.
Great products
Great products, I bought 6 hand towels and 6 Bath Sheets from the recycled cotton range, they are brilliant and bright. Ordered direct with free quick postage. Will definitely be using them again.
March 24, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Zimmers! We're delighted to hear that you have been pleased with the recycled cotton towels you purchased, and that they arrived with you quickly.
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Multicoloured Recycled cotton striped Towels
Quick delivery, beautiful towels, they wash lovely very absorbent and soft. Lightweight towels
I bought 2 x hand towels & 2 x bath towels.
I am going to buy 2 bath sheets.
Very reasonable price too
March 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for your lovely review, please do reach out to store@allurebathfashions.co.uk and we can assist with your next purchase!
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback Jacqui! We're delighted to see that your products arrived safely, and that you were happy with the quality with the items. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk
Great Quality
Arrived quickly after ordering. Shower and pedestal mat are great quality and really brighten up our bathroom.
March 14, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for your kind feedback Bilbo! We're glad to see that your order arrived with you quickly, and that you've been pleased with the quality of your items. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and our team will be happy to help.
After a couple of manmade fibre mats…
After a couple of manmade fibre mats which were not machine washable and having them drip drying for over 2 days in the winter we decided to return to cotton. The mat is of good quality and it washes well. it looks good as well but the reasons for only 4 star is that the inside radius is a bit small and when the two ends of the mat touch the curve of the shower it leaves a 5mm gap between the shower and the mat in the middle. this dose not effect the use of the mat which we like
March 13, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Angela! We're happy to see that you have been pleased with the overall quality of your cotton bath mats.
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Brilliant customer service. Gorgeous bathmats.
Brilliant customer service. Josh was so helpful.
The bathmats are really lovely. They look gorgeous, and are of great quality. We're so.pleased with them.
March 12, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Susannah! We are really pleased to hear that you were happy with the service you received, and that the mats were of great quality for you.
Striped shower mat
Love this shower mat, it really brightens up the room. Quick delivery too.
February 27, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Michelle for your lovely review, we really appreciate it!
High quality, competitive prices
Pleasantly surprised by high quality, Has become a favourite 😊
Very competitive prices, Very happy to recommend and to shop again
Website was a bit dysfunctional but customer service in sorting it was good
February 19, 2026
Unprompted review
Reply from Allure Bath Fashions
Thanks for your valuable feedback, we really appreciate it!
Good for weighted blankets
Came across Allure while shopping for a weighted blanket to give as a gift. Found availability of the weight we needed after quite extensive searching on the Internet. Service was excellent. Dispatch was quick and tracking good. Recipient is very happy with the fabric, comfort and overall effectiveness of the blanket for helping with anxiety/insomnia. Would definitely recommend.
February 17, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Wendy! We're very glad to hear that you found the right blanket from our shop. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
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Great Service
Purchased twin pack of curved shower mats they look good.
March 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback Jane! We're pleased to see that you've been happy with your bathroom mats. If you wish to shop again, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
Great quick service
Great quick service. Would recommend
The shower mat was good quality and great price. In fact I'm going to buy some more of this range.
February 28, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Anne, for taking the time to share your lovely feedback! We're glad to hear that you wish to get some more as you've been pleased with the quality. Please feel welcome to reach out to store@allurebathfashions.co.uk and they'll be happy to help.
Excellent delivery time and excellent…
Excellent delivery time and excellent quality of goods
February 27, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback Lisa! We're really glad to see that your order arrived quickly, and you were pleased with your items.
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