Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more
Company replied
Our first experience of purchasing goods from Allure Bath Fashions and, much to our delight, we were not disappointed in any way. The Luxury Microfibre Non Slip Bath Mat and Pedestal Set we ordered tu... See more
Company replied
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more
Company replied
Company details
- Linens Store
- Bathroom Remodeler
- Bathroom Supply Store
- Decoration and Interior Design Store
- Furniture Store
- Home Improvement Store
Written by the company
Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.
Contact info
Unit 8 Oak Tree Business Centre, SN3 4TX, Swindon, United Kingdom
- 01793 574505
- store@allurebathfashions.co.uk
- allurebathfashions.co.uk
4.9
Excellent
763 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent delivery time and excellent…
Excellent delivery time and excellent quality of goods
February 27, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback Lisa! We're really glad to see that your order arrived quickly, and you were pleased with your items.
Advertisement
The quality is exceptional
The quality is exceptional; the product has a weighted, premium feel that punch well above its price point. I was also impressed by the extensive variety of colors and mat finishes available—there’s truly something for every aesthetic.
February 28, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback Craig! We're glad to see that you have been pleased with the overall quality of your items. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
Good quality and reasonably priced
These towels and bath mats are good quality and reasonably priced. The colours were what I was looking for. Best of all, they are made from sustainable fabrics.
Delivery was swift and smooth.
January 26, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Barbara for your lovely review, we really appreciate it!
We love the tartan throws so much so we…
We love the tartan throws so much so we hope to order another set !
Thanks so much for good communication & delivery
February 18, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback - we really appreciate it! We're pleased to see that you've been pleased with your tartan throw. Please feel welcome to get in touch to store@allurebathfashions.co.uk if you wish to shop again.
Very nice and good quality mats…
I was having real problems finding some nice good quality bath mats. These are exactly what I was looking for thick, reversible, and good quality. I am certainly very pleased with my purchase and may well purchase another set.
February 18, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Stephen! We're really glad to see that you have been pleased with the quality of your bath mats. If you wish to shop with us again, please feel welcome to reach out to store@allurebathfashions.co.uk
Advertisement
Great quality bath robes
Great quality bath robes! Perfect colour and quick delivery! Thank you!
February 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for leaving your kind review Maria! We're really pleased to hear that your robes arrived with you quickly, and that you were pleased with the quality. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
Excellent quality bath mat
I was searching online for a really high quality white bath mat and found one at Allure. It was delivered swiftly and I'm happily impressed. Going to buy another!
February 1, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback! We're really glad to see that you have been pleased with the quality of your bath mat.
100% RECYCLED COTTON TOWELS
My second purchase of these Odyssey 100% Recycled Cotton Towels from Allure Bath Fashions on Amazon Market Place. They are fab & wash well with fast, free delivery too!
February 14, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback - we really appreciate it! We're glad to hear that you've had another positive experience shopping with us. 😊
Hotel luxury towels
I bought a shower mat first and was so pleased with it I bought some towels to match . They are excellent quality, lovely and soft and thick. Would definitely buy again when I need some more.
February 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind review! We're pleased to see that you've been happy with your recent purchases, and that the quality has met your expectations. 😊
Advertisement
First time shopper with Allure
First time shopper with Allure. I wanted good quality thick towels for the bathroom. Towels exceeded my expectations - very impressed.
February 7, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Jill! We are really pleased to hear that you have been happy with the quality of your new towels. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback for us Samantha! We're really glad to see that you had a positive experience shopping with us.
The quality of the product and speed of…
The quality of the product and speed of delivery.
January 3, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback, we really appreciate it Bernadette! 😊
Excellent stone bath diatomite mat
Excellent stone bath diatomite mat. Best I've ever used. No smell and absorbs water like a hungry camel.
Gonna stock up on more too. Wonderful product!
January 5, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for your kind review, we really appreciate it!
Advertisement
Quality Towels but sizing not as l expected
The towels are good but the bath towels are smaller than expected and the hand towels I thought would be the size of guest towels but they are bugger
January 23, 2026
Reply from Allure Bath Fashions
Thanks for your review Bernard, towel sizes should listed clearly on the product pages. If for any reason they are not suitable, please feel free to reach out and we'd be happy to assist with a free return.
The order was quite slow to arrive and…
The order was quite slow to arrive and was not as well packed as my first order.
The colour was way off the photograph and the parcel had different shades of the wrong blue.
I need to return them but a return label not included
January 22, 2026
Reply from Allure Bath Fashions
We are sorry to hear you didn't have a positive experience Chris, thank you for the feedback. You can quickly and easily generate a free returns label on our returns policy page here: https://allurebathfashions.co.uk/pages/returns-policy but please do let us know if we can be of any further assistance.
Excellent quality
Excellent quality, beautiful colour choices, wasn’t expecting such substantial items. Order direct, I paid over the odds on another website! Definitely recommend
January 30, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Laura for your lovely review! If we can be of any help or if you'd like to shop again, please do reach out to store@allurebathfashions.co.uk 😊
My first purchase from Allure Bath…Excellent quality
My first purchase from Allure Bath Fashions. Extremely pleased with quality and professionalism
January 21, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Ian for your kind review, we really appreciate it! If we can be of any further help or if you'd like to shop again, please do reach out to store@allurebathfashions.co.uk 😊
Advertisement
Excellent service
Prompt service, well packaged, excellent quality towels. Will buy more.
January 26, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for your lovely review Frank, we really appreciate it! We look forward to you shopping with us again 😊
A first class all round service
A first class all round service. Fast delivery. The received shower mats are of a much improved quality, particularly the non-slip backing. I now know where to come for our bathroom fashions.Well done Allure.
January 30, 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Richard, for taking the time to share your lovely feedback! We are very pleased to hear that you've been happy with the quality of your shower mats.
Reply from Allure Bath Fashions
Thank you for sharing your kind review Cam 😊 please feel welcome to get in touch with store@allurebathfashions.co.uk if you'd like to purchase again!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.