Alura Reviews 

434
•
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 134 reviews, reviewers had a great experience with this company. Customers frequently praise the keyword research and listing optimization features for making their online shops much easier to manage and grow. Many people note that the platform saves them countless hours of time and effectively drives views and traffic to their stores. Some reviewers were not happy with customer support, mentioning major difficulties getting replies to emails, requesting refunds, or handling subscription cancellations. Others experienced frustrating technical issues, noting that parts of the software load slowly, crash frequently, or provide inaccurate data. A few consumers also pointed out limitations regarding plan credits and billing card management within the system.

What people talk about most

User experience

Users describe ambiguous interactions with user experience, with many reviewers praising the platform as a... See more

Website

Reviewers mention mixed feedback about website features, as many people praise the platform for making SEO... See more

Product

Customers consistently note ambiguous experiences with product features, with many reviewers praising the... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with some consumers reporting amazing and helpful... See more

Subscription

Consumers express deep frustration regarding their subscription, highlighting severe dissatisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

All in all handy tool. Just a few errors that can hurt your listings. The Ai that you can choose to write your title's for you writes long and boring titles, instead of improving my listing optimisati... See more

Rated 4 out of 5 stars

So far so good. Seems a good tool for new Etsy starters, however the proof will be in the results.... Also, some niggles around the ai tools. It creates titles longer than 140 characters and then tell... See more

Rated 3 out of 5 stars

The Alura app itself runs very slow and I can't use the extension on my ipad which makes it inconvenient for me if I'm on the go as my laptop isn't as compact. I like the product info I get, it's very... See more

Rated 3 out of 5 stars

Slow and not tailored for UK sellers - I've only been using it a few days but my first thoughts are not overly positive though I've not used it long enough to see what impact it makes to sales. The... See more


Company details

  1. Software Company

Written by the company

Alura is an all-in-one platform for selling on Etsy. Set your business up for success with all the features you need to start, manage and scale your Etsy shop. Our mission is to provide simple, yet powerful tools and resources to help you succeed selling on Etsy. We want to empower you to turn what you love into what you sell, successfully. With more than four years of experience selling on Etsy and $500.000+ in gross sales, Alura is built by experienced sellers, for sellers. Therefore, all our tools are created specifically for Etsy sellers. Join thousands of sellers that use Alura to run and grow their business. Whether you're just starting out or already a successful shop owner, we're here to help. You can contact us at any time.


Contact info

3.9

Great

TrustScore 4 out of 5

434 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(434)

138 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 1 out of 5 stars

Complete waste of money

Complete waste of money - broken software and highly inaccurate data.

I signed up for a 1-month trial of Alura, and it has been quite frustrating. The software is riddled with bugs. The "Product Research" tool constantly showed 0 results for massive Etsy niches.

Worse, when I checked my own shop's metrics, Alura's data was wildly inaccurate. Therefore, I cannot trust other shops data would be accurate.

Notice on Alura dashboard I could click to try the new dashboard and it just hung up and was spinning. It would never load to the new dashboard.

Disappointed.

Edited: On 6/26/26 I went into my account to close it. I am not able to. A notice says I need to delete my workspace first. I get an error when trying to do so. One is also not allowed to delete your own billing card from the system. What an extremely poor system. I did send them an email to resolve this and will update.

June 10, 2026
Unprompted review
Rated 2 out of 5 stars

The AI ​​isn't that smart

The AI ​​isn't that smart; it suggests titles that don't follow their own guidelines.
The tags aren't top-notch either, and you risk missing some important ones.
Support says they'll respond within 3 hours, but I've been waiting over a day now.

I don't recommend it.

May 21, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Fraudulent card charging

More than a year ago unsibscribed from their plan.
I've not been using their service for 14 months.
This week they are trying to charge me USD180.
Support wished me good luck

April 16, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Hidden subscribtion !!!

Beware when you purchase from this company ,after your 1st purchase they enter you into a subscribtion without your knowledge and continue to take payments from your bank account.
YOU HAVE BEEN WARNED

March 30, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Subscription Reactivated After Cancellation – No Response From Support

I cancelled my subscription with Allura after an unauthorised renewal last month. Their support team acknowledged this and issued a refund at the time.

This month, the subscription was reactivated without my consent and a new charge was initiated. When I logged into my account, my previously removed billing details had been restored and the plan was active again.

I cancelled the plan immediately and contacted Allura again via both email and live support chat.

Unlike last time, I have received absolutely no response.

It has now been several days, with multiple follow-up messages sent through both support channels, and there has been no reply to my emails and no reply in the live chat.

I am now being forced to involve my bank to prevent further billing because I cannot remove my card details from their system.

This lack of response is extremely concerning, especially given that this issue has already occurred once before and was acknowledged by their team. I would strongly urge others to be cautious when signing up for recurring billing with this service.

February 17, 2026
Unprompted review
Rated 4 out of 5 stars

Great service

Great service, yet would be great to be able to pin to Pinterest all the 20 photos from listing instead of just 10, and the tag searching system would be better if it advised more theme-related tags instead of just word-related.

February 3, 2026
Unprompted review
Advertisement
Rated 3 out of 5 stars

It’s ok but no changes have been seen

The site has been great about helping to rewrite my listeds and providing scores of how well they’re done.
The ads have been horribly deceiving. All that’s happened for my business is that I’m spending more money on ads. No increased traffic. No increased sales.

January 31, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look