The clothing was fine but the delivery service left a lot to be desired. Thrown over my back gate - never used - and no card left to indicate as such. Obviously it rained but, no thanks to the deliver... See more
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Review summary
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Reviews shaping this summary
I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more
I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more
Ordered three items which arrived very quickly. Lovey items but had to return 1 as it was a bit low for me but still a lovely garment. Return was easy to my local shop and notification that it had bee... See more
Company details
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.co.uk
4.4
Excellent
20K reviews
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Bought a beautiful blue summer dress…
Bought a beautiful blue summer dress from Apricot. I’m thrilled with the quality and it’s true to the image in the photo.
Very quick delivery.
June 16, 2026
May use AI-assist with repliesRead more
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Unable to place an order an online
Unable to place an order an online - orders keep failing and saying that unable to take payment. It happened when I tried by Card and Amazon pay. My account is full of failed orders. Very frustrating since I can almost guarantee that what I want will be out of stock before I can buy. Must be losing quite a few sales if there is an issue with the Web!! The website is terrible, clunky and slow. Such a shame as I love the clothes. Trying to get through to customer service is also really hard!! They take DAYS to respond.
July 3, 2026
Unprompted review
Reply from Apricot Clothing U.K.
Hi Tash,
Thank you for your feedback.
We're sorry to hear that you had difficulties trying to place an order and we understand how frustrating this must have been.
Looking into this, we can see that a member of the team responded to your initial enquiry on the same day and we can confirm that you have since been able to place your order successfully online and it was delivered on 7/7/26.
We appreciate you taking the time to share your feedback about the website performance and our response times. Customer feedback is important to us and we'll ensure this is passed on to the relevant team.
Thank you for your patience and we hope you enjoy your new items.
Kind regards,
Rachel
Usual great quality clothing
Usual great quality clothing from Apricot, I ordered 2 dresses and sent one back as it didn’t suit me, but the original delivery was quick and efficient and the return was super easy and my refund issued no problem.
I will definitely be using the online service again.
June 23, 2026
Great experience
Great experience. Easy to order.. The dress arrived and was lovely, great material.. But,sadly didn’t suit me. Sent back and the quickest refund I’ve ever had. Highly recommend
June 16, 2026
The service was first class
The service was first class and efficient. I had to return my purchase as it didn't suit me, and the method of return was easy to follow and my package was collected by my local postman. I received confirmation my return had been received by Apricot the next day. Excellent and I shall use them again!
June 23, 2026
Navy cardigan
I ordered a navy cardigan. It's lovely. Matched the online image. Soft material. Good sizing, lovely fit and fashionable.
Arrived on the date promised.
I always find Apricot good value for money.
June 15, 2026
A great experience
An easy website to navigate. The quality of the clothing is great and value for money. I’ll definitely buy again.
June 22, 2026
Lovely summer dresses
Dresses arrived quickly .
Very happy with them.
Good quality & fit.
My fault, but I forgot to add the discount code I had . I enquired afterwards if it could be subtracted from my what I'd paid but unfortunately it couldn't.
June 13, 2026
Maxi skirt with belt
Bought a cotton maxi skirt. The skirt looks good and was good value price-wise. That does mean the cotton is pretty thin and there’s a nylon petticoat which is bit clingy and hot but as I said, for the price , I was perfectly happy with it.
June 22, 2026
I love Apricot clothing
I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been despatched, then got a further email to say my refund had been processed, which confused me as I had not been notified that one of the items were out of stock.
The clothes are lovely and fit perfectly. There was a note inside delivery about the refunded item.
June 20, 2026
Delivery was very good
June 21, 2026
collect my order from the store
Being able to collect my order from the store was more convenient than having to wait to order while I was away from home, I picked it up on the day I returned, perfect fit, love the dress
June 14, 2026
Great service friendly staff
June 21, 2026
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