Apricot Clothing U.K. Reviews 

19,577
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 2,872 reviews, reviewers overwhelmingly had a great experience with this company. Active customers frequently praise the remarkably fast delivery service and the wonderful overall quality of the clothing materials available on the site. Many people also find the digital platform very simple and completely straightforward to use when browsing collections and placing daily orders. However, some reviewers were not happy with sizing inconsistencies, noting that certain garments were much too long or simply did not fit correctly. A few other people also felt that the return process or initial order confirmation steps could sometimes be frustrating and complicated to navigate smoothly.

What people talk about most

Product

Consumers find product to be positive, highlighting the great variety of stylish clothing available at... See more

Quality

Clients share positive opinions on quality, consistently highlighting the well-made garments and excellent... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that items arrive... See more

Order

Customers had positive experiences with order, highlighting that the website is easy to navigate and payment... See more

Return policy

People report mixed experiences with the return policy. Many reviewers found the returns process to be very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

Ordered three items which arrived very quickly. Lovey items but had to return 1 as it was a bit low for me but still a lovely garment. Return was easy to my local shop and notification that it had bee... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,577)

2,793 reviews in the last 12 months

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Rated 5 out of 5 stars

Lovely summer dresses

Dresses arrived quickly .
Very happy with them.
Good quality & fit.
My fault, but I forgot to add the discount code I had . I enquired afterwards if it could be subtracted from my what I'd paid but unfortunately it couldn't.

June 13, 2026
Rated 4 out of 5 stars

Maxi skirt with belt

Bought a cotton maxi skirt. The skirt looks good and was good value price-wise. That does mean the cotton is pretty thin and there’s a nylon petticoat which is bit clingy and hot but as I said, for the price , I was perfectly happy with it.

June 22, 2026
Rated 5 out of 5 stars

I love Apricot clothing

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been despatched, then got a further email to say my refund had been processed, which confused me as I had not been notified that one of the items were out of stock.
The clothes are lovely and fit perfectly. There was a note inside delivery about the refunded item.

June 20, 2026
Rated 5 out of 5 stars

collect my order from the store

Being able to collect my order from the store was more convenient than having to wait to order while I was away from home, I picked it up on the day I returned, perfect fit, love the dress

June 14, 2026
Rated 1 out of 5 stars
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Anne,

Thank you for getting in touch.

We have now sent you a new password reset link. Please check your inbox, including your spam, junk, and promotional folders, as it may have been filtered there.

If you are still experiencing any issues, please don’t hesitate to contact us at cs@apricotonline.co.uk, and we’ll be happy to help further.

Kind regards,
Joss

Rated 1 out of 5 stars

Disgraceful customer service !

Ordered a dress for my wife's birthday.
Got an email in the morning telling me it was dispatched.
The next thing, in the afternoon I get a notification that I've got a refund for the dress.
No information as to why.
Not only that but they didn't even refund the postage !!
I had to complain to get it back.
No apology, just told me it was out of stock.
Totally disgraceful customer service !

June 20, 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Andrew,

Thank you for your message.

We're sorry for any confusion caused by the automated email and that your order was refunded. Looking into this, I can see that a member of the team sent you an email advising that this was due to it being out of stock, apologised, and confirmed that the shipping cost had been refunded manually separately.
 
Once again, please accept our sincere apologies for any disappointment and inconvenience caused on this occasion.

Kind regards,
Rachel

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