Apricot Clothing U.K. Reviews 

19,543
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 2,929 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality and beautiful design of the clothing, highlighting that products match online images and arrive promptly. Shoppers also greatly appreciate the simple website navigation, straightforward payment options, and the overall convenience of collecting purchases directly from local stores. Some reviewers were not happy with the ordering experience, mentioning technical glitches during payment, missing confirmation emails, and unexpected stock issues. A small group of consumers also experienced notable challenges with the returns procedure, such as difficulties downloading return labels or receiving items with fabric faults.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, praising the affordable prices, lovely designs, and... See more

Quality

Clients share positive opinions on quality, consistently highlighting the excellent materials and well-made... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that parcels arrive... See more

Order

People report positive experiences with order, highlighting that the website is easy to navigate and the... See more

Return policy

Users describe ambiguous interactions with return_policy, noting a mix of experiences. Many reviewers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.4

All reviews

(19,543)

2,763 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Max dresses…

The dresses that I bought were ideal for the picnic, BBQ and other party I attended wearing the dresses.
The quality was great.
Delivery service was good.

June 27, 2026
Rated 1 out of 5 stars

After having written a review about…

After having written a review about being spammed with sms. Once again another text to advertising for private HR 48 sale.
Stop spamming

July 14, 2026
Unprompted review
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hello,

Thank you for your message.

We're sorry to hear that you have continued to receive unwanted text messages.

Looking into this, we can see that we previously requested further information from you. Please do provide this or email us at cs@apricotonline.co.uk so that we can investigate this as a matter of priority for you.

We apologise for any inconvenience caused.

Kind regards,
Rachel

Rated 5 out of 5 stars

Lovely top

Lovely top, perfect fit, very pleased with quality and washes well. I have two of these tops now in white and the navy.

July 1, 2026
Rated 5 out of 5 stars

Beautiful clothes

Beautiful clothes, quick delivery. I had to return a couple of items that were too big. Returns were easy and the refund was processed quickly. Would recommend.

June 23, 2026
Rated 5 out of 5 stars

I found 2 dresses in New Look

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style.
Love them and have random ladies and friends comment how lovely they look.

June 30, 2026
Rated 3 out of 5 stars

No order ack sent due to crashed payment

During the order process the payment crashed in the end and no order acknowledgement had been sent. In the end the supplier sent an email that my parcel will come soon. I was pleased to have the proof that my order had been placed successfully especially as the credit card had already shown the debit… Clothes bought are really nice, size is as expected and that leads to three stars

June 28, 2026

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