First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more
I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more
I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more
Company details
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.co.uk
4.4
Excellent
20K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I was kept informed about my order
I was kept informed about my order. It arrive in time. Returning one item was easy and went smoothly. A good company to deal with.
June 23, 2026
I found 2 dresses in New Look
I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style.
Love them and have random ladies and friends comment how lovely they look.
June 30, 2026
Quick delivery and good service
June 30, 2026
No order ack sent due to crashed payment
During the order process the payment crashed in the end and no order acknowledgement had been sent. In the end the supplier sent an email that my parcel will come soon. I was pleased to have the proof that my order had been placed successfully especially as the credit card had already shown the debit… Clothes bought are really nice, size is as expected and that leads to three stars
June 28, 2026
First time purchase
First time purchase and I’m very pleased. Dress is really nice and shipping was prompt. Thank you.
June 22, 2026
Love the quality of the product hope…
Love the quality of the product hope they continue to make lovely well made and affordable clothing
June 25, 2026
Loved the dress
Loved the dress, a very high quality and it fits so well. Delivery was quick. Really pleased with my purchase 😊 thank you Apricot!
June 22, 2026
I was so happy with my tops exactly…
I was so happy with my tops exactly what I've been looking for the fit great the quality good colours good overall you deserve five stars.
June 28, 2026
Ordered 4 dresses and they all fitted…
Ordered 4 dresses and they all fitted lovely. It’s so rare these days so thank you Apricot. Really happy with my purchases. Quality for the price is excellent too.
June 22, 2026
Excellent website
Excellent website made it very easy to order and payment very straightforward. Delivery was very speedy.
Very pleased with my purchases too exactly as expected from the website listing.
June 29, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Return postage not included
Dress was too small - took a while to arrive too. Since I have to pay for return postage it’s too expensive for me to return and try another size so I’ll go elsewhere
June 28, 2026
Reply from Apricot Clothing U.K.
Hi,
Thank you for sharing your feedback.
We’re sorry to hear that the dress was not the right size and that your delivery took longer than expected.
We’d just like to clarify that you do not necessarily have to pay for the return. UK returns are free of charge for registered customers.
Please email our Customer Service team at cs@apricotonline.co.uk, and we’ll be happy to check your order and advise you on the correct steps to arrange your return.
We hope we can help make the process easier for you.
Kind regards,
Joss
Quick delivery and item was as…
Quick delivery and item was as described will definitely use this site again
June 28, 2026
Very pleased with my order in every way.
Camis arrived promptly and are exactly as pictured - lovely! My only disappointment is that our Apricot store in Bradford suddenly closed and I miss it terribly!
June 29, 2026
Amazing service from ordering to…
Amazing service from ordering to delivery and beautiful dress thank you
June 29, 2026
Delivery was so quick.
June 28, 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.