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Apricot Clothing U.K. Reviews 

19,584
•
TrustScore 4.5 out of 5

4.4

Women's Clothing Store
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Review summary

Created with AI, based on recent reviews

Looking at 2,872 reviews, reviewers overwhelmingly had a great experience with this company. Active customers frequently praise the remarkably fast delivery service and the wonderful overall quality of the clothing materials available on the site. Many people also find the digital platform very simple and completely straightforward to use when browsing collections and placing daily orders. However, some reviewers were not happy with sizing inconsistencies, noting that certain garments were much too long or simply did not fit correctly. A few other people also felt that the return process or initial order confirmation steps could sometimes be frustrating and complicated to navigate smoothly.

What people talk about most

Product

Consumers find product to be positive, highlighting the great variety of stylish clothing available at... See more

Quality

Clients share positive opinions on quality, consistently highlighting the well-made garments and excellent... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that items arrive... See more

Order

Customers had positive experiences with order, highlighting that the website is easy to navigate and payment... See more

Return policy

People report mixed experiences with the return policy. Many reviewers found the returns process to be very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

Ordered three items which arrived very quickly. Lovey items but had to return 1 as it was a bit low for me but still a lovely garment. Return was easy to my local shop and notification that it had bee... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,584)

2,793 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 4 out of 5 stars

Lovely dresses

Lovely dresses
Arrived quickly
Only 4 stars because a button came off the jumpsuit first tine wearing it which was very embarrassing.

June 28, 2026
Rated 1 out of 5 stars

I ordered 2 dresses only one was…

I ordered 2 dresses only one was delivered which I was happy with the other was never received message to say I'd returned it and was refunded but I never received and did not return it I can only assume it was out if stock but why take payment and order if an item is out of stock was very disappointed in your service

June 26, 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Linda,

Thank you for your message.

We're pleased to hear you were happy with the dress you received. However, we’re sorry that part of your order was refunded. I can confirm that the item was unfortunately out of stock when we came to pick your order which is why the refund was processed.
 
We do apologise for any confusion caused by the automated email and for any disappointment caused on this occasion.

Kind regards,
Rachel

Rated 2 out of 5 stars

Have not received the dress I ordered…

Have not received the dress I ordered two weeks ago to be collected in store, although money for it was taken from my account. I have had confirmation of order, then nothing. Having emailed customer support I have had no response. I am very unimpressed and will be following this up in the local store.
Edit: my dress was in the store all along so all’s well that ends well. However, I still don’t understand why it took your member of staff 5 days to respond to my email or how before that you were able to send me an email asking me to do a review for the order I hadn’t received but not an email to tell me it was in store waiting for collection 🤔

June 26, 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Sue,

Thank you for your message.

We're sorry to hear that you did not receive an email notification to inform you that your order was ready to collect.

Looking into this, I can see that a member of the team has since responded to your email and I can confirm that your parcel has been collected from your chosen store.

Please accept our apologies for any inconvenience caused.

Kind regards,
Rachel

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