Style over substance - A barely noticeable fragrance is contained within the bottle
Style over substance - Fabulous packaging, which is inversely proportional to the quality of the product in the bottle. Atkinsons1799 are figuratively speaking "the tailors of the Emperor's New Clothes".
Fabulous packaging as shown in the photographs. The contents of the bottle however are beyond disappointing. A barely noticeable fragrance is contained within the bottle - the manufacturers, the conglomerate, Euroitalia SRL have diluted whatever fragrance was in the bottle in the same way a homeopath would dilute their preparations where it would be unlikely that any fragrance molecules remained in the dilution.
This tends to confirm the commonly held belief that the demonstrator samples used in the retail stores contains a higher concentration of the fragrance so as to secure a sale, at which point the customer is given an inferior significantly diluted product so as to increase the profit margin for the retailer and Atkinsons1799.
One has to wonder on what basis can Atkinsons1799 claim that they are perfumers - they mention their history but of course that ended donkey's years ago. The company was relaunched in 2013 by an Italian company Perfume Holding.
What does the Oud Save the King fragrance smell like in a homeopathic dilution sold in this fabulous packaging you may ask? - "reminiscent of a stale used face towel" would be the answer.








