Aubin & Wills Reviews 

119
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 98 reviews, reviewers overwhelmingly had a great experience with this company. Many patrons frequently praise the exceptional quality of the clothing, highlighting beautifully tailored items, durable materials, and premium packaging details throughout. Furthermore, shoppers deeply appreciate the exceptionally helpful and knowledgeable store staff who provide friendly guidance and ensure a truly wonderful purchasing environment every single day. However, some customers also noted frustrating issues regarding customer support, mentioning completely unanswered emails, prolonged response delays, and overall poor communication channels. A few people additionally experienced inconvenient delivery or return complications, such as receiving incorrect sizing, unexpected restocking fees, or items differing from website photos.

What people talk about most

Product

Customers consistently note positive experiences with product, frequently praising high quality garments,... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional... See more

Staff

Users describe positive interactions with staff, frequently highlighting helpful, professional, and... See more

Service

Consumers find service to be positive, highlighting professional assistance, efficient delivery, and helpful... See more

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff members and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more

Company replied

Rated 5 out of 5 stars

The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed t... See more

Rated 5 out of 5 stars

From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifica... See more

Company replied

Rated 5 out of 5 stars

Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight... See more


Company details

  1. Clothing Store
  2. also in
  3. Men's Clothing Store

Written by the company

Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

119 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(119)

102 reviews in the last 12 months

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Rated 2 out of 5 stars

Disappointed in my first experience…

Disappointed in my first experience voting direct from Aubin.
Got a lovely light khaki coloured Aubin T-shirt from next. Tried to order more but at the time I thought I had the right colour, it was wrong with them all being medium or dark green.
It appears Aubin use the same photo for different colour greens of which there are many!
The really poor bit is I was charged £3 to return each T-shirt (a handling fee, not postage which I’m grateful was free). So, £6 to return two T-shirts and 2 x £3.99 delivery fees as I ordered two.
So… £13.98 to have two shirts delivered and then returned as the colour shown in the Aubin website is not the actual colour of the T-shirt.

This feels like a mistake on their part / possible misselling and so I would not order from aubin again.
I wrote in the comments when returning the T-shirts the wrong colour issue but this has not been addressed by them.

UPDATE:
Had a really helpful response from Matt at Aubin and a customer friendly outcome. Much appreciated. Would be happy to consider using again. Thank you.

July 20, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi,

Thank you for taking the time to leave your feedback, and I'm really sorry to hear about your first experience with us.

This certainly isn't the experience we want for any customer, especially on a first order. You shouldn't have incurred return handling charges in these circumstances, and I'm also concerned to hear that the colours shown online didn't accurately reflect the T-shirts you received.

Please could you email me directly at matt@aubinandwills.com with your order number? I'll look into this as a priority, review the colour issue and the charges applied to your order, and make sure we get this resolved for you.

Thank you for bringing this to our attention, and I hope we have the opportunity to put things right.

Best,
Matt

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Rated 5 out of 5 stars

Ordered the wrong size

Ordered the wrong size, I’ve lost weight, returned the item to the store. The staff were extremely helpful, polite and swift. Excellent customer service at the Carnaby Str store 10/10.
Highly recommended.
Kind regards
Mark

July 14, 2026
Unprompted review
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Reply from Aubin & Wills

Hi Mark,

Thank you for taking the time to share your experience. I'm delighted to hear our team at Carnaby Street made your exchange so straightforward and provided such helpful, friendly service.

I'll be sure to pass your kind words on to the team

Kind regards,

Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Easy purchase process

Easy purchase process, quality shirt, quick delivery

June 28, 2026
Unprompted review
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Reply from Aubin & Wills

Thank you for your great feedback. I'm so pleased to hear you found the purchasing process easy, that you're happy with the quality of your shirt, and that your order arrived quickly.

Kind regards,

Matt
Head of Customer Experience

Rated 5 out of 5 stars

New Burnham Market store

A beautifully curated collection of high quality clothes and helpful but discrete staff; traditional British retail at its best. The store was taking part in the village carnival with a DJ and wine bar, so full marks for local participation! Will definitely be back for autumn/winter purchases

July 11, 2026
Unprompted review
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Reply from Aubin & Wills

Thank you for your wonderful feedback. I'm delighted to hear you enjoyed both our Burnham Market store and the service from the team. It's great to know our involvement in the village carnival added to your visit too.

We really appreciate your support and look forward to welcoming you back for the autumn/winter collection.

Kind regards,

Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Great service and lovely clothes

So pleased that a new shop has opened in Burnham Market!.. just bought 2 suits and linen shirts which I love.

In addition to the high quality of their clothes must also compliment the team on level of service : attentive and friendly!
Well done and will certainly be back for more -:)

Thank you again.

July 14, 2026
Unprompted review
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Rated 4 out of 5 stars

Edinburgh store great and very helpful

Edinburgh store great and very helpful. Shirts fit great and comfortable. However, the fuchsia unexpectedly bled pink into the rest of my washing unfortunately including a white oxford.

June 30, 2026
Unprompted review
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Reply from Aubin & Wills

Dear Jim,

Thank you for taking the time to leave us a review. I'm delighted to hear that you had such a positive experience in our Edinburgh store and that you found the team so helpful. It's also great to know you're enjoying the fit and comfort of our shirts.

I'm very sorry to hear about the issue you experienced with the fuchsia shirt bleeding colour into your wash, particularly as it affected your white Oxford shirt. That's certainly not what we would expect, and I'd like to investigate this further.

If you could please email me directly at matt@aubinandwills.com, I'd really appreciate the opportunity to look into what happened and see how we can put things right.

Thank you again for your feedback, and I hope to hear from you soon.

Kind regards,
Matt Hornsby
Head of Customer Experience

Rated 1 out of 5 stars

The shirts are OK nothing outstanding…

The shirts are OK nothing outstanding But I live at Burnham Market and was going to Kent for a wedding and needed a couple of shirts, the lady in the shop hunted me around the shop trying to sell me anything I touched
The machine didn’t work properly so couldn’t give me a receipt which meant the had to surrender an email address which I asked for no further communication but this came through anyway
I will now tell anyone locally not to to use the shop as it’s quite a poor experience and very poor follow up

July 10, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for taking the time to share your feedback. I'm very sorry to hear that your experience in our Burnham Market shop didn't meet your expectations.

I appreciate you bringing this to our attention. We certainly want our customers to feel comfortable browsing at their own pace, and I'll be discussing your comments with the team.

I'm also sorry about the issue with the card machine and the inconvenience of having to provide your email address. All of our stores operate a paperless point-of-sale system as part of our efforts to reduce paper waste, so receipts are typically sent by email. However, we should always be able to provide a printed receipt if a customer requests one, and I'm sorry that this wasn't your experience.

I also apologise that you received further communication after requesting not to. That's clearly not what should have happened.

I'd really appreciate the opportunity to discuss your experience with you personally and see if there's anything we can do to put things right. If you would be willing, could you please email me directly at matt@aubinandwills.com

Thank you again for your honest feedback. We genuinely value it, and it helps us improve.

Kind regards,
Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Impressive customer service and quality item

Very impressed with their customer service. My item arrived within two days of placing the order and was excellent quality. I had mistakenly ordered the wrong size and the return exchange process took only three days. Can't think of any other fashion retailer who has been so efficient. The item is really comfortable and the material soft but feels strong.

July 10, 2026
Unprompted review
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Rated 5 out of 5 stars

The quality of clothing is outstanding

The quality of clothing is outstanding. My first purchase was in their store in Burnham Market and the service from each of the staff was excellent. Friendly and informative and I made a couple of purchases. I was so impressed I later went online and made 3 more purchases. From now my go to clothing retailer!

June 22, 2026
Unprompted review
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Rated 5 out of 5 stars

Love the style

Love the style, fit & quality of Aubin clothing. Order processing and delivery are very prompt with just the notifications you need nothing more.

June 28, 2026
Unprompted review
Rated 5 out of 5 stars

Joe was excellent and knowledgeable…

Joe was excellent and knowledgeable with american customer service levels. He also arranged rapid tailoring adjustments to meet a tight deadline. We will definitely be back - and the jacket cuff buttons work - excellent detail. Thanks again

June 13, 2026
Unprompted review
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Rated 5 out of 5 stars

Twill shirt

As always a great product
Heritage item for life definitely going to get better with age
Thank you !!!

June 18, 2026
Unprompted review
Rated 5 out of 5 stars

Quality clothing and excellent service

I needed a black linen suit for a summer wedding and had tried on options at Moss, Muji, M&S and John Lewis before visiting the Aubin & Wills Soho store. While all the others, apart from at Moss, were much cheaper the quality and cuts were nowhere near as good as A&W's.
The staff in the shop were relaxed yet very helpful, offering advice on how different sizes looked and explaining I could still use the 15% online new customer discount for signing up to their newsletter. As they only had the trousers in my size with a long leg they pinned them up and said they'd get them hemmed for me and post to my home address all free of charge (Moss wanted £40 for adjustments as I recall).
The suit arrived a week later and looks great. I haven't worn it in the current heatwave, so can't comment on how it will wear.
I've bought shirts from A&W before and been very pleased with them apart from the sewing on some of the buttons, which came loose very quickly - easily rectified but shouldn't happen at that price point.
Overall, I'd highly recommend A&W's clothes for their quality and style, plus their excellent customer service.

June 15, 2026
Unprompted review

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