Aubin & Wills Reviews 

119
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 98 reviews, reviewers overwhelmingly had a great experience with this company. Many patrons frequently praise the exceptional quality of the clothing, highlighting beautifully tailored items, durable materials, and premium packaging details throughout. Furthermore, shoppers deeply appreciate the exceptionally helpful and knowledgeable store staff who provide friendly guidance and ensure a truly wonderful purchasing environment every single day. However, some customers also noted frustrating issues regarding customer support, mentioning completely unanswered emails, prolonged response delays, and overall poor communication channels. A few people additionally experienced inconvenient delivery or return complications, such as receiving incorrect sizing, unexpected restocking fees, or items differing from website photos.

What people talk about most

Product

Customers consistently note positive experiences with product, frequently praising high quality garments,... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional... See more

Staff

Users describe positive interactions with staff, frequently highlighting helpful, professional, and... See more

Service

Consumers find service to be positive, highlighting professional assistance, efficient delivery, and helpful... See more

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff members and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more

Company replied

Rated 5 out of 5 stars

The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed t... See more

Rated 5 out of 5 stars

From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifica... See more

Company replied

Rated 5 out of 5 stars

Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight... See more


Company details

  1. Clothing Store
  2. also in
  3. Men's Clothing Store

Written by the company

Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

119 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(119)

102 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Crest experience

From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifications that kept me in the loop so I always knew exactly when to expect it.

When it finally arrived, it was in great condition and looked fantastic. The beanie came in really thoughtful, secure packaging, which made the whole experience feel premium from start to finish. Most importantly, the product quality matched the hype: it’s a high-quality item that feels well-made and thoughtfully finished. Overall, everything from ordering to arrival was handled brilliantly.

August 14, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you so much for the fantastic review! We’re delighted to hear you had such a smooth experience from ordering through to delivery, and that the updates and packaging added to the experience. Most importantly, we’re thrilled you’re happy with the quality of your beanie. We really appreciate your support and hope you enjoy wearing it

Matt Hornsby
Head of Customer Experience

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Rated 5 out of 5 stars

It was the service that warranted the 5…

It was the service that warranted the 5 stars, the clothes are excellent but the service stands out as you normally need to go to the US for amazing service. Staff was exceptional clothing great quality.

August 10, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thanks for the great review. We’re really pleased to hear you’re happy with the quality of the clothing and that our team provided such a positive experience. We really appreciate your support and feedback.

Kind regards
Matt Hornsby
Head of Customer Experience

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Rated 1 out of 5 stars

Poor customer service experience.

Poor customer service experience.
I ordered a £180 jacket with the website stating if order placed Sunday will be processed Monday and delivered within 5 days , just before my holiday.
However, when i chased them, they advised order will be processed 3 days later due to “high number of orders” - no apology.
i was concerned about an expensive jacket arriving whilst im away and asked if they could do next day delivery as its their fault why its delayed. The response had no apology for delay and asking me for an additional £5.99 for priority delivery. I thought it was a customer focussed company but obviously not.
I won’t order again from Aubin

August 11, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for taking the time to leave your feedback. I’m sorry to hear that you were left disappointed by your experience with us, particularly when you had ordered the jacket ahead of a holiday and were understandably hoping to have it in time.

I’ve reviewed your order and can see that it was placed on our free delivery service and, importantly, was still within the processing timeframe advised at the time of purchase. We do also make customers aware that processing can take a little longer during our sale periods due to increased order volumes.

I do, however, appreciate that knowing you were going away would have made the timing particularly important to you. I can understand why you were disappointed when the option presented to you was an additional cost.

More importantly, I’m concerned to hear that you felt the communication from our team lacked understanding of your situation. Regardless of the delivery service selected, we want our customers to feel listened to and well looked after.

I’m going to look into the correspondence and handling of your order personally with the team, and I’ll be contacting you directly by email to follow this up.

Kind regards,
Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Quality & Fit

I find ever seasons clothing has plenty of choice and colours available.

The fit and quality is always consistent and wash well without shrinking or losing shape.

This my No1 go to brand for the last few years.

August 10, 2026
Unprompted review
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Rated 1 out of 5 stars

Shorts weren’t true to size have 3…

Shorts weren’t true to size have 3 other pairs exactly the same and fit fine. Tried to exchange for a larger size out of stock so I was charged £3.95 for re stocking . One of the previous pairs I have and still wear have faulty hem which I contacted the manufacturer about to no avail . Love these shorts but won’t be using Aubin again as I believe I’ve had very poor service.

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

I had such a fantastic experience with Lesley Ann in John Lewis Glasgow

I had such a fantastic experience with Lesley-Ann at the Glasgow John Lewis Aubin concession.

From the moment we started chatting, it was obvious we shared the same appreciation for Aubin's style, exceptional quality and the values behind the brand. It was just great to connect with someone who genuinely loves what they do and can speak so knowledgeably and passionately about the brand and collection.

Lesley-Ann made the whole experience feel relaxed and personal. There was never any pressure to buy, just honest conversations and enthusiasm for helping me find the right pieces. That kind of service is becoming increasingly rare, and it made in-store shopping a real pleasure.

Aubin is a fantastic brand, but having someone like Lesley-Ann representing it makes the experience even better. She's a real credit to both Aubin and John Lewis Glasgow. I'd say I'll be back but I've already been in 3 times in one week!

July 27, 2026
Unprompted review
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Rated 5 out of 5 stars

Terrific shirt

Terrific shirt - looks great and good quality. Lovely staff in store. Even for someone who doesn’t love shopping this was an enjoyable experience.

July 30, 2026
Unprompted review
Rated 5 out of 5 stars

Great in-store suiting experience

I usually buy online as I can’t be bothered with the faff of in-store but after I found out the most of my suit trousers no longer fit me (perks of getting older), I went to the Soho store to get a new suit from Aubin the the experience was fantastic. Super helpful advice around style and fit and the offer alterations so could get the arms and trouser length tweaked so make it even better. Really enjoyed the candour of the guys there with special mentions to Costa and Brad. I’ll be back for more suits to replace my old ones later this year.

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

My first visit to the Aubin store in…

My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and going the extra mile to ensure alterations were carried out same day. Amazing. I left with a large bag of quality Aubin items!
Clothing and service to match. First class.I'll be back.

July 23, 2026
Unprompted review
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Reply from Aubin & Wills

Hi,

Thank you for your wonderful feedback. I'm delighted to hear Brad made your first visit to our Soho store such a great experience, and that he was able to help you find the perfect wedding outfit.

I'll be sure to pass your kind words on to Brad and the team. We look forward to welcoming you back soon.

Kind regards,

Matt
Head of Customer Experience

Rated 5 out of 5 stars

An overall great in shop experience

An overall great in shop experience, with helpfull stuff leading to a purchase and a good feeling inside.

July 22, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for your kind feedback. I'm really pleased to hear you had such a positive experience in store and that our team helped you find what you were looking for.

I'll be sure to share your comments with the team—they'll really appreciate them. We look forward to welcoming you back soon.

Kind regards,

Matt Hornsby
Head of Customer Experience

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Rated 5 out of 5 stars

Great shirt well fitting and colour…

Great shirt well fitting and colour just amazingly cool

July 22, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for your great feedback! I'm so pleased to hear you're happy with the fit and colour of your shirt. It's fantastic to know it's become such a standout piece.

We really appreciate your support and hope to see you again soon.

Kind regards,

Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Excellent clothing at a very…

Excellent clothing at a very appropriate price point. I’m glad I’ve discovered Aubin at last.

July 24, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for your lovely feedback. I'm so pleased you've discovered Aubin and that you're enjoying both the quality of our clothing and the value we offer.

Kind regards,

Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Your Staff in Salcombe are First Class…

Your Staff in Salcombe are First Class offering Quality Clothing.

July 17, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for your kind words. I'm delighted to hear you had such a positive experience with our team in Salcombe and that you appreciated both their service and the quality of our clothing.

Kind regards,

Matt Hornsby
Head of Customer Experience

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