Aura - Digital Security Reviews 1,040

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 282 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness, knowledge, and patience, highlighting many positive interactions. People are also very satisfied with the user experience, finding it easy to navigate and effective in providing the promised services, such as data removal and call screening. However, some people were dissatisfied with the customer service, noting issues like slow responses, conflicting information from different agents, and difficulties with cancellations or refunds. A few other people also felt that the service itself was not always effective, with some experiencing problems with parental controls or a slowdown in their online activities.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their patience, knowledge, and helpfulness.... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers praised helpful and knowledgeable... See more

Service

People report ambiguous experiences with service. Many customers praise the comprehensive protection, quick... See more

Subscription

Customers consistently note ambiguous experiences with subscription. Many reviewers express frustration with... See more

User experience

Consumers generally find the user experience to be positive, highlighting its ease of use and navigation.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Jack, one of the data analyst consultants, was very helpful and informative. I'm still on the free trial and so far it's been easy to remove my data from data brokers and screen emails and calls. I ke... See more

Company replied

Rated 5 out of 5 stars

Sy did everything so well! She changed my call from cancellation to a two year renewal. She understood the product, was able to explain things I didn't understand and wouldn't have gathered from the A... See more

Company replied

Rated 5 out of 5 stars

Janet was beyond patient, resourceful, knowledgeable, and was able to explain things without being condescending as we both encountered with Jefferson Capital Credit bureau. They asked questions and t... See more

Company replied

Rated 5 out of 5 stars

I spoke with Cory, he was so patient, knowledgeable and helpful!!!! He could not have done anymore than he did to help me. Maybe give him a raise? :D Plus I am an old lady and technologically dys... See more

Company replied


Company details

Written by the company

Aura is an all-in-one digital security service that helps protect you and your family from identity theft, financial fraud, and online threats. All plans come with $1M identity theft insurance and 24/7 customer support, so you're always protected.


Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
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2-star
1-star

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Radhika from boots pharmacy is superb

Radhika from boots pharmacy is superb! Her customer service is outstanding! She is just the best very nice and always update me whenever there is a huge discount!🙌🏻❤️

November 22, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

It appears this review was intended for a different company. Aura does not handle pharmacy, but we’re glad to hear you’ve had such a great experience with the brand you meant to review! If you ever need assistance with Aura’s digital security and identity protection services, please feel free to reach out.

Rated 5 out of 5 stars

very professional

November 22, 2025
Unprompted review
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Reply from Aura - Digital Security

Thank you for your feedback! We’re glad to hear you found our service professional. We appreciate you taking the time to share your experience.

Rated 1 out of 5 stars

We needed protection FROM Aura

We used Aura about 2 1/2 years ago as extra protection because we travel and worried about using non-secure wifi. Their service significantly slowed (and at times even stopped) us from being able to do business online. After 5 months, we cancelled our membership and deleted the app. Two years later we are still trying to get them to stop charging us.

November 22, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

We’re very sorry to hear about your experience — especially the continued billing frustration after canceling. That should never happen, and we understand how upsetting it is to deal with unwanted charges years later.

We want to look into this immediately, confirm what happened with your cancellation, and make sure any incorrect charges are addressed. Please contact our customer service team at (833) 552-2123.

Your trust is extremely important to us, and I’d appreciate the opportunity to review your account and make this right.

Rated 3 out of 5 stars

After 3 years being with Aura

After 3 years being with Aura, the suddenly decide to increase my annual membership from $120 to $199. When I called them to ask about the increase, I was told " ITS SUBJECT TO CHANGE" . What?? Instead of giving me a discount they were going to increase the price.
TBH, the service is not that great.my vpn stops working, and I seem to have issues with other apps since I got Aura, thinking it was my service with Verizon. Verizon has no issues on their end and even suggested i remove Aura.
After reviewing customer complaints, and websites like Reddit and Trustpilot, I now see they scam people.

November 21, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

We’re very sorry to hear about your experience — we understand how frustrating the unexpected price increase and technical issues have been. Pricing changes should always be communicated clearly, and your concerns about VPN performance and app interference deserve a closer look.

Please contact me directly — Bob Troche, Senior Support Enablement Coordinator — at (609) 751-0091 so I can review your account, address the billing change, and help troubleshoot the issues you’ve been experiencing.
My office hours are Monday–Friday, 10 AM to 7 PM EST.

Your trust is important to us, and I’d appreciate the opportunity to make this right.

Rated 5 out of 5 stars

Because Casey from Cascade Heavy…

Because Casey from Cascade Heavy rescue recommended you guys !! And he was right!!

November 20, 2025
Unprompted review
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Reply from Aura - Digital Security

That’s awesome to hear — thank you! We’re glad Casey recommended us, and even happier to know your experience has lived up to his recommendation. We appreciate your trust in Aura!

Rated 5 out of 5 stars

If the support people had had me run the cleaner app I would have been all set weeks ago!

If the support people had had me run the cleaner app 4 weeks ago when I first had the problem I would have been all set then. This problem has caused me no end of grief along with a couple of virus attacks!
Today Julian took the time to have me run the cleaner app which solved the whole problem! I'm very grateful that I spoke with him! :-) FYI Aura is a very powerful and useful app to protect yourself from many types of attacks both on your computer and phone! :-)

November 17, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you for sharing your experience! We’re sorry to hear you dealt with weeks of frustration, and we appreciate your patience. We’re glad that Julian took the time to walk you through running the cleaner app and that it fully resolved the issue.

We’ll make sure he’s recognized for his great support. Thank you for sticking with us — we’re grateful for the opportunity to help!

Rated 5 out of 5 stars

Helpful customer service

This is a follow-up to my 11/11/25 review about unhelpful customer service. An Aura customer service rep who monitors trustpilot called me about the review. He explained that California (and Alaska, Georgia, Michigan, Montana, Wisconsin) has a law which precludes updating third party public records companies with DMV information to protect consumer privacy. Aura will still protect me if my car title is stolen. Also, they are updating training for their call center customer service on this issue. So, kudos to Aura customer service, they were helpful.

November 14, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thanks for sharing this update! I'm glad the situation was clarified and that the follow-up from Aura’s Trustpilot team was helpful.

Rated 5 out of 5 stars

WOW!

WOW! My go to knives are the Aura Calafia (Chef) and the Aura Alta (Utility) that were custom made to match my kitchen. The weight, fit and feel of the handle could not be more ergonomically flawless, heavy duty, cuts, slices to perfection, is a work of art and always a topic of conversation. I did not know what I was missing, until I used my Alta for the first time. There is no better blade for performance and the aesthetics equally steal the show. It is truly a luxury knife that will last a lifetime; so in my mind, the craftsmanship, design, quality and enjoyment make it worth the investment. The hardest part is making a decision on the color-ways and material options because the choices are stunningly infinite and the decision process almost turned me into a collector. I also purchased three Calafia’s as gifts, the black gift boxes are elegant and perfect for the person who is hard to shop for or who has everything. It is a memorable gift and purchase that will receive use and last forever. I highly recommend the brand, they are very knowledgeable on everything they do and helped me make my decisions. I LOVE my knives.

November 13, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

It appears this review was intended for a different company. Aura does not manufacture or sell knives, but we’re glad to hear you’ve had such a great experience with the brand you meant to review!

If you ever need assistance with Aura’s digital security and identity protection services, please feel free to reach out.

Rated 5 out of 5 stars

Jannet was phenomenal!

Jannet was phenomenal!
She helped explain every detail and step that I needed to take to rectify the fraud issue I am now experiencing. Not only did she provide invaluable information, but she was kind, respectful, and understanding while doing so. All representatives should strive to embrace the attributes that Jannet displayed to help alleviate the stress people experience during such a vulnerable time in someone’s life.

November 12, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you Charles so much for sharing your experience! We’re thrilled to hear that Jannet provided the clarity, compassion, and support you needed while addressing your fraud concern. We know how stressful these situations can be, and it means a lot to hear that she helped make the process easier for you.

We’ll be sure to recognize Jannet for her outstanding service and dedication to our members. Feedback like yours inspires our entire team to continue delivering the care and support our customers deserve.

Rated 1 out of 5 stars

The good reviews shock me

The good reviews shock me. Immediately after installing Aura, I started getting spam emails. Additionally, my Door Dash account was hacked and I got hundreds of dollars of false charges. I installed another AV program and it all stopped IMMEDIATELY!

Aura just replied with a bunch of blah, blah, blah. There was no way to reply to them directly, so I'm editing my post. What they ignore is the fact that my problems started IMMEDIATELY after getting Aura. And I did not mention the new AV that I got initially but now I must. I removed Aura and installed Bitdefender and all my problems stopped IMMEDIATELY!!! That is too great a "coincidence."

The more aura keeps contacting me, the angrier I get. This has nothing to do with any previous exposure. For my problems to begin IMMEDIATELY after installing aura, and they stopped IMMEDIATELY after uninstalling aura, and installing bit defender is no coincidence.

November 4, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

We're very sorry to hear about your experience. Please know that Aura does not sell, share, or distribute your personal information, and our service would never cause spam or issues with other accounts, such as DoorDash. However, if your information was previously exposed in a data breach, you may continue to receive spam or fraud attempts until your passwords are updated and your accounts are fully secured.
I attempted to reach you by phone and also sent a follow-up email. When we spoke, you were understandably uncomfortable completing the verification process, and I completely respect that decision.
If you’d like to continue the conversation, please contact me directly — Bob Troche, Senior Support Enablement Coordinator — at (609) 751-0091. My office hours are Monday through Friday, 10 AM – 7 PM EST.
Your trust is very important to us, and I’d appreciate the opportunity to review your account personally and help resolve your concerns.

Rated 5 out of 5 stars

Aura is the bees knees!

I've recently tried a couple other online safety/identity protection and call monitoring services namely cloaked and guard.io...they did not do what I was hoping, expecting or even what they said they would. AURA however...did exactly what they said they would AND THEN SOME! When asked by a close friend of mine how much Aura was costing me after I'd told him how great they were doing, I told him the price really doesn't compare to tge peace of mind I get from their protection!

November 5, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you Ken so much for sharing this! It means a lot to hear that after trying other services, Aura not only met your expectations but went above and beyond. Knowing that we’re delivering on what we promise “and then some” is exactly what we work for.

We especially appreciate your comment about peace of mind — that’s truly priceless, and we’re honored you trust Aura to provide that protection. Thank you for choosing us and for sharing your experience with others!

Rated 5 out of 5 stars

It works. It works well.

November 8, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you Kim for sharing your feedback! We’re really glad to hear that Aura is working well for you — that’s exactly what we aim for.

We appreciate you being part of the Aura community! 💙

Rated 5 out of 5 stars

The agent was extremely knowledgeable

The agent was extremely knowledgeable, professional and patient. I had a previous problem with identity theft and she handled my situation and assured me that Aura would continue to monitor the issue. I was so thankful for her help. Aura notified me immediately when the occurrence happened.

November 3, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you for sharing your experience! We’re so glad to hear that our agent provided knowledgeable, professional, and patient support while helping you through such a stressful situation. It’s great to know that our monitoring alerts helped you take quick action and that our team was there to reassure and guide you every step of the way.

We truly appreciate your trust in Aura to help protect your identity — and we’ll continue to be here whenever you need us.

Rated 1 out of 5 stars

TRAIL OFFER AND BUYER BEWARE

HAD TRAIL PERIOD ESTABLISHED AND MERE DAYS LATER AFTER PROVIDING THE COMPANY MY SENSITIVE PRIVATE INFO (ie SOC. SEC NUMBER) SOMEONE TOOK CONTROL NOT ONLY OF THE ACCOUNT BUR ALSO HACKED ALL MY EMAILS, MY PHONE(S), BANK AND OTHER ACCOUNTS, ALL WERE HACKED AFTER TAKING THE TRIAL PERIOD. HAD FULL CHARGE APPEAR IN BANK BECAUSE AURA REFUSED TO HELP GET BACK INTO ACCOUNT OR CANCEL SERVICE BEFOR TRAIL ENDED.
I THEN FILED CHARGE BACK CHALLENGED WITH BANK BUT ARURA REFUSED TO ADMIT THEY REFUSED TO CANCEL THE ACCOUNT AND SOUGHT TO ESTABLISHED FULL CHARGED ACCOUNT IMPROPERLY ONLY FOR FINANCIAL GAIN KNOWING I WAS UNABLE TO GET THEM TO CANCEL AS THEY SHOULD OF.
I FILED WITH FTC HACK REPORT AND CONTACTED ARURA DIRECT.
PROMISED REFUND AND CONFIRMATION EMAIL AS TO AGREED RESOLUTION BUT NEVER RECEIVED A REFUND.
i NOTICED THE AURA AGENT THE CALL WAS RECORDED, SO NOW TAKING THE RECORDING AND DOCUMENTATION AND SUING THEM IN COURT.
THIS IS A POOR RUN COMPANY IN REGARDS TO CUSTOMER SUPPORT.
ADD TO THIS, IF THE COMPANY PROMISED PROTECTION AND I WAS HACKED THEN THEY OUGHT TO BE RESPONSIBLE IN PAYING THE INSURANCE THEY SUPPOSEDLY PROVIDE IF YOU'RE EVER HACKED. ADDITIONALLY, IF THEY REFUSED THE REFUND I AM ENTITLED TO THE ONE YEAR SERVICE THEY BILLED FOR RIGHT? THEN WHY WOULD THEY INDICATE THE ACCOUNT WAS CLOSED AND NOT REFUND MONIES OWED?
BOTH CANNOT BE TRUE, EITHER ACCOUNT EXIST AND GOODS & SERVICE ENTITLED FOR WHAT WAS PAID /CHARGED FOR. OR, THE ACCOUNT SHOULD NOT EXIST AS CLAIM AND REFUND TO THE CONSUMER IS PROPER BECAUSE CONSUMER "DID NOT' GET WHAT WAS PROMISED AND PAID FOR!

May 21, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

I’m very sorry to hear about your experience, and I completely understand how frustrating and upsetting this situation must be. Your security and privacy are extremely important to us, and we take concerns like this very seriously.
Please contact me directly — Bob Troche, Senior Support Enablement Coordinator — at (609) 751-0091 so I can personally review and handle your case. I’ll ensure we take a thorough look at your billing and account concerns to get everything resolved properly and securely.
I look forward to speaking with you and working to make this right. My office hours are Monday through Friday, 10 AM to 7 PM EST. I look forward to assisting you..

Rated 5 out of 5 stars

Love it

Love it! Simple and Powerful.

October 31, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you ED! We’re thrilled to hear you’re loving Aura and finding it both simple and powerful — that’s exactly what we aim for!

Rated 5 out of 5 stars

Great Protection

Simply put I feel safe having Aura protecting my identity.

October 30, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you Geoffrey for your kind words! We’re so glad to hear that Aura helps you feel safe and protected — that’s exactly what we’re here for. Your trust means a lot to us!

Rated 1 out of 5 stars

stay away from this service shady…

stay away from this service shady company
scammers

October 27, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

We’re sorry to hear that you feel this way. Your experience and trust are extremely important to us, and we’d like the opportunity to understand what happened and make things right.

Please contact us by phone at 1 833 552-2123, and reference this review so we can review your account and address your concerns directly.

Thank you for bringing this to our attention — we take feedback like yours seriously and want to ensure every member feels supported and confident in our service.

Rated 5 out of 5 stars

Good Service

October 23, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you for your feedback! We’re glad to hear you’re happy with our service and appreciate your trust in Aura.

Rated 5 out of 5 stars

It works on many different issues all…

It works on many different issues all in 1 program.
In addition to the security issues the password feature is just great.

October 20, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you for your great feedback! We’re glad to hear that Aura’s all-in-one protection is helping with multiple security needs and that you’re enjoying the password feature. We designed it to make staying safe online simple and convenient — and it’s wonderful to know it’s working well for you.

We appreciate your trust in Aura!

Rated 5 out of 5 stars

I feel so much more secure

I feel so much more secure using Aura.

October 18, 2025
Unprompted review
Aura - Digital Security logo

Reply from Aura - Digital Security

Thank you for sharing your feedback! We’re so glad to hear that Aura helps you feel more secure — that’s exactly what we strive for. Your trust means a lot to us!

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