Aviva Reviews 60,153

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 12,746 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing, finding policies significantly cheaper than alternatives. Many people appreciate the straightforward and easy-to-use website, making the process of obtaining quotes and purchasing insurance simple and quick. The overall user experience is often described as seamless and efficient, with clear information provided throughout. However, some customers also noted issues with customer service and the website, particularly when trying to manage existing policies or resolve queries. A few people experienced difficulties with communication, slow updates, or found the pension website challenging to navigate.

What people talk about most

Price

Reviewers highlight positive aspects of price, often finding competitive rates through comparison sites, with... See more

User experience

Consumers generally express satisfaction with the user experience, often describing it as easy,... See more

Website

People report positive experiences with the website, finding it easy to use and navigate. Many customers... See more

Service

Clients share ambiguous opinions on service. Many reviewers praise the service as speedy, efficient, and... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers report significant... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I am not at all technical but was able to obtain a very pleasing quote for car insurance. However, I had to resort to telephoning the help center to pay. The lady who took my call was very helpful... See more

Rated 4 out of 5 stars

I am very sad that you feel that you need reassurance about your service as you to have a less than acceptable performance. It is like a child who needs instant gratification. Very sad

Company replied

Rated 4 out of 5 stars

What i liked was the fact that it was simple and not complicated when comparing the prices with other companies. Also the company did well in giving the customer the prices an option what would benef... See more

Company replied

Rated 4 out of 5 stars

Good value insurance from an independently well rated company. Curious though, that it was so much cheaper through the comparison site than on the Aviva website.

Company replied


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

60K reviews

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Rated 1 out of 5 stars

After changing my car I cancelled my…

After changing my car I cancelled my policy and was issues a refund of monies owed.
I then receive a threatening email as I cancelled my direct debit and there was 1 payment still due.
I was not made aware of this and do not appreciate threatening emails regarding debt collectors etc...
I have now paid the balance, hence zero apologies...will not use this company again.

May 29, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Pamela, thanks for feeding this back to us. We're sorry you felt this email was threatening, it's not our intention.
We use firm wording to ensure any outstanding balance isn't left, as this can cause further implications down the line 🤝

Thanks for insuring with us, if you need anything else, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

The Bermuda Triangle of insurances

I have held car insurance with Aviva for over three years now. I have recently purchased a new car and wanted to update my new insurance policy with this. What turned into the Bermuda triangle of insurance policies was actually shocking from a customer experience standpoint and the level of knowledge and care that the customer support team has.

I tried multiple times to pay for a new insurance policy after I was advised by customer support agents to cancel my current policy and find and get a new one. Every time I went to go and pay for this policy, the website did not work and did not allow me to do it. I then called up and spoke to the team and was then told that Aviva would not be able to insure me on this policy and couldn't provide me with a quote, even though I had a quote sat on my computer telling me that I had a quote.

When I spoke to both the customer chat team and the team on the phone, both were completely useless. They spent more time putting you on hold and reviewing information and asking you to go over the same things over and over again rather than actually helping you with the issue and giving you a solution.

In my opinion, their way of getting people to do insurance online that don't need actual physical humans or anyone with any level of common sense to answer questions is their way of being able to charge a premium and hire people who don't understand what they are doing.

May 29, 2026
Unprompted review
Rated 5 out of 5 stars

great service easy to do hoppfully all…

great service easy to do hoppfully all okay

May 29, 2026
Aviva logo

Reply from Aviva

Thanks for the kind words 👏 We’re glad we could make things easy ☺️

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

I had a collision Aviva’s approved…

I had a collision Aviva’s approved garage did not contact me within 24hrs it’s now been 3 days with no contact and the weekend is approaching and no courtesy car. The customer service has been shocking, rather than finding a quick solution to being without a car, I was told I can complain (takes weeks) and the complaint would resolve the issue of not having a repaired car. Really shocking and still no contact from garage

May 29, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Hannah, thanks for sharing this with us.
It's concerning to hear you've not heard from the garage about your claim, it's not the efficient service we aim to provide.

So we can look into this further for you, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 160483

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Aviva Zero

Aviva Zero, car insurance, don't go there, absolute waste of money, won't pick up your car, won't fix it, won't take it to your home address, will have RAC take it to a garage you choose but won't pay for or discuss the repair, won't deal with a complaint, won't call you back

May 29, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for taking the time to share this with us. We're sorry your experience with your claim has not been to our high standards.
We're here to help if you need us 🤝
If you need to contact us. Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 160481

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Dreadful services

In my experience. This company fails on so many levels. Dont respond to phone calls, emails. Cant find my policy and their customer service is dreadful. I also found them to be decietful. Based on my experience I would avoid this company for your insurance matters.

May 28, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi David, thanks for raising this with us, we're sorry to hear how this experience has impacted you.
We're absolutely here to help, if there's anything we can do for you, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 160476

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Slightly more money but worth it

Slightly more money, but better cover and a better buying process. When it comes to insurance I want a brand I can trust.

May 29, 2026
Aviva logo

Reply from Aviva

Thanks so much for the kind words 😊 Really glad everything went smoothly for you!

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Nowhere to pay and no-one to talk to

I selected breakdown insurance for myself and my wife because it was recommended by Which? The price and services offered were great, but there was no indication on the quote, online or by post, where I could go to pay. I expected an online portal, so in the end I opted to go through the quote process again and selected 'confirm and pay' at the end. This took me to a web page and I selected 'Direct Debit' but the payment page timed out with a 'gateway error'. I tried to call many different phone numbers but always got put through to an automated attendant where the only option was to open a chat session. I tried this a few times but just got 'please wait', no indication of wait times. I gave up, tried a few more numbers in the hope of talking to a human. In the end I called a number for Complaints listed in my quote letter, got through to someone who said he worked in Claims and couldn't help but would put me through the 'switchboard'. Here again was a long automated announcement the gist of which was that due to 'GDPR' they could no longer transfer calls and hung up!! Exasperated, I spent the next 10 minutes getting a quote and paying for a similar service from Axa. Then a few days later I got confirmation in the post from Aviva (note - they do not appear to do email) that my breakdown insurance was in place. Again I tried to find someone to talk to without success and raised yet another complaint. There has been no response to any of these complaints. Note to self - never, ever try to do business with Aviva again.

May 18, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Peter, thanks for taking the tie to share this with us, we can see this has been a difficult experience for you.
We absolutely believe in making it as simple as possible for our customers to get in touch, we'd love to help ensure this is sorted for you 🤝

So we can do this, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Great value and easy to do online but…

Great value and easy to do online but surprised yous don’t have a app to deal with my insurance

May 26, 2026
Aviva logo

Reply from Aviva

Thanks for the kind review, Chris, we're proud to welcome you on board 🥳
To manage your policy, you can use our MyAviva app 🤝
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 4 out of 5 stars

easy policy purchase process. Unknown claims process experience.

I can only comment on the easy policy purchase process. Clear and concise questions. Covers looks extensive and at decent cost. Good terms for monthly payments
However, i could not possibly comment on the claims process. This determines how good or bad an insurance company actually is, obviously. I hope I never have to find out.

May 27, 2026
Aviva logo

Reply from Aviva

Thanks so much for your kind words 😊 We’re really glad everything went smoothly and could make things easy for you!

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Competitive and easy to follow

Having not done this for a long while your site was very easy to follow. Your quote was competitive and at least £150 cheaper than my last company.

May 27, 2026
Aviva logo

Reply from Aviva

Thanks for the 5 stars ⭐ We’re really happy we could help make this a smooth journey for you ☺️

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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