I didn't want the cheapest insurer; Aviva is a well-known quality insurer. The quote for my car insurance was better than my existing company by a good margin with the same level of cover. I feel comf... See more
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Review summary
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What people talk about most
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I would have awarded them five stars if it were not for the weird way they define their cover on Comparethemarket website - "accident cover included". This is not strictly the case as you need to ad... See more
I shortlisted a good Aviva quote from a comparison site but when i revisited it the premium had been seriously inflated I overcame my initial disappointment by comparing it’s cover with my existing... See more
Following previous experiences with my original car Insuror, I decided to shop around rather than accept the price hikes for my loyalty. Last year I broke from that default renewal and valued my new i... See more
Company details
Written by the company
Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
Contact info
United Kingdom
- www.aviva.co.uk
4.3
Excellent
64K reviews
Asks customers to review
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Password change laborious
Deducted 1 star minimum as Aviva website kept sending me round in circles as I tried several times to change my password to my account,which was set up several years' ago. Otherwise, ok.
August 21, 2026
Home insurance
Great and easy way to organise my home contents and building policy
So easy to add the bits I need easy and clear view of extras and charges got my car insurance with them too
August 21, 2026
Easy to use web site
August 21, 2026
Good price and easy to set up
August 21, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Hours of effort for a simple problem!
I wanted to make a simple change (increase annual mileage) to my car insurance. The company is totally adverse to speaking to a human and directs you firstly to online help that has limited brainless fixed options. I then connected to a chat line which after 20 minutes disconnected with no progress and on a second attempt the chat line confirmed the change and cost. Some days later I had received no confirmation or policy changes. I then called the EMERGENCY accident only telephone number and amazingly got through to an advisor who made the changes.
August 18, 2026
Unprompted review
Reply from Aviva
Hi, thanks for sharing your experience with us, we're sorry to hear this change took longer than expected.
We appreciate the need to ensure a smooth journey for our customers when reaching out to our teams, and your feedback will go a long way to helping us improve 🤝
If there's anything else you need from us, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Not been able to finish the…
Not been able to finish the home/Building insurance cover. For some reason I can not explain
August 19, 2026
Reply from Aviva
Hi Felix, thanks for looking to us for your new cover, we're sorry you've faced some trouble with this.
So we can look into this further for you, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
I could speak to a person reasonably…
I could speak to a person reasonably quickly! Went from department to department easily.
August 20, 2026
Customer service reached a new low
Wow customer service reached a new low.
Could easily spend an afternoon on the Aviva roundabout.
August 21, 2026
Unprompted review
Reply from Aviva
Hi Ray, thanks for reaching out and leaving a review.
We're sorry to hear things haven't gone as expected, we'd like to get you some help with this one 🤝
So we can investigate this further, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
SMOOTH AND FAST
August 21, 2026
Best price with good options
August 21, 2026
Straight forward way to do
August 21, 2026
Excellent website and easy to apply…
Excellent website and easy to apply online. Confirmation email sent and received almost immediately with summary of policy and payment schedule and terms.
August 18, 2026
Existing Aviva Policy holder
Had an existing Aviva Zero Car Ins policy up for renewal and the new quote was higher than previous year. Did comparison quotes, on Confused.com a better spec Aviva policy was still £25 cheaper, so tried to purchase it.
The Aviva process initially stopped my purchase, told me I had to ring them. I then had to spend an hour on the phone trying to find someone who could help.
August 21, 2026
Reply from Aviva
Hi Mark, thanks for sharing this here, and for still looking to stay with us this year.
We're sorry this process took longer than expected, we can understand why this would be frustrating.
If there's anything further we can do to help, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
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