Aviva Reviews 

65,060
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 13,705 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive prices and appreciate how simple the online purchasing process is. Consumers find the website very straightforward to navigate, allowing them to easily secure appropriate coverage without any complications. However, some people mentioned encountering frustrating technical hurdles when attempting to access their online accounts or reset passwords. Reviewers also noted that getting assistance can be difficult, as communicating with customer service or reaching a human agent often proves troublesome. Consumers expressed deep dissatisfaction with unhelpful automated chat systems and significant delays when requesting important documents.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive premiums and savings... See more

User experience

Reviewers mention positive feedback about user experience, highlighting that the website and application are... See more

Website

Consumers find website to be positive, highlighting that it is very user-friendly, clear, and straightforward... See more

Service

Users describe ambiguous interactions with service, reflecting a wide range of differing experiences. On one... See more

Customer service

Customers had ambiguous experiences with customer service, highlighting both major frustrations and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Used Martin Lewis' website Money Saving Expert, to search for best quotes and Aviva provided a good quote. However, as MSE advises I did a further 'screen scrape' using Confused and was also quoted by... See more

Rated 4 out of 5 stars

The website was easy to navigate however at the end to obtain my documents I was asked to set up an account. After entering my details I was informed I already had one. Just put in your user name and... See more

Company replied

Rated 4 out of 5 stars

Regarding your support I really appreciate, I have only requested , I have two NCB, then I pay more insurance . If you can reduce my premiums I would like to continue with AVIVA, I would like to pay y... See more

Company replied

Rated 4 out of 5 stars

My car insurance was at a very good price and the process was easy including setting up my own account with the company. I have used Aviva before and have returned now that the pricing is competit... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

65K reviews

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1-star

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4.3

All reviews

(65,060)

13,459 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Competitive Home Insurance

Using comparison websites produces a large range of
alternative policies so choosing is not simple. However Aviva insurance seemed to be competitive and certainly considerably cheaper than my previous provider.

September 17, 2026
Rated 3 out of 5 stars

Usually

Usually , setting up AVIVA policies has been very straightforward . But this time it was fraught.
The underwriters were very detailed in their requirements but after a medical review the policy required was offered . 3 stars only this time.

September 16, 2026
Rated 1 out of 5 stars

The worst customer service I have…

The worst customer service I have witnessed to date. I am actually trying to pay them money after I have cancelled my car insurance and they are not allowing me to pay, resulting in bad debt against me. For a value of less than £40. Of which I want to pay! Each employee is also giving me different information, they will not escalate you to a manager and I am at wits end! The MD of Aviva please read what is happening within your company and please someone tell me how I can pay my closing balance after months.

September 18, 2026
Unprompted review
Rated 1 out of 5 stars

AVIVA CAR INSURANCE

AVIVA CAR INSURANCE — MY EXPERIENCE HAS BEEN ABSOLUTELY APPALLING

If I could give Aviva zero stars, I would.

My experience with Aviva following a no-fault car accident has been nothing short of horrendous. What should have been a straightforward claim has turned into an exhausting, stressful and unnecessarily prolonged ordeal.

I have experienced what I believe has been unacceptable communication, delays, poor handling and a complete lack of ownership of my case. I have repeatedly had to chase, explain the history of the claim and push for issues to be properly addressed.

I have escalated the matter through the complaints process and even beyond the normal claims-handling route, because I simply could not understand why something that should have been resolved was allowed to become this complicated.

I have completely lost confidence in Aviva.

In my personal experience, the service has been unreliable, frustrating and deeply disappointing. I have felt passed from one person to another rather than having someone genuinely take ownership and resolve the problem.

So my advice to friends, family and anyone considering Aviva for car insurance is simple:

I would not choose Aviva again, based on my experience ever again.

August 28, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Imran, thanks for sharing what's happened. We're disappointed to hear this experience hasn't been the smooth journey we expect for our customers.
We can clearly see how this has impacted you, and would love to help look into this further.

So we can offer some more support, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Awful experience

Awful experience, too upset to even talk about.
Absolutely horrendous. Have told everyone do not ever go with Aviva ever.

September 9, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Kay, thanks for sharing your feedback with us here.
We're sorry to hear the effect this experience has had on you, it's not the outcome we want for our customers.

So we can provide some support with this, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Excellent service

Excellent service. Fast and efficient. And provided cover for my 18 year old son who just passed his test, when others failed to.

September 18, 2026
Rated 1 out of 5 stars

Home content insurance via hsbc

Home content insurance via hsbc
Please don't bother is AI
Had keys stolen gave cad number and details. Claim was approved but each time I tried to claim received repeat emails asking me for same info

September 18, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for reaching out and sharing this with us here. We're sorry you've faced some delays in resolving your claim. We do appreciate the impact this can have.
So we can help get you in the best hand to investigate this further, please send us a private message on Facebook - just search for Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: 179405

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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