While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

Soo disappointed.... Have been using (and recommending!) bbold for years, especially the smart mousse which was brilliant and gave a lovely mid glow to my pasty irish skin.... The new formulas are rub... See more

Company replied

Rated 2 out of 5 stars

I rarely leave negative reviews, but this was honestly a really disappointing experience. I bought both the facial tanning serum and body tan from bBold, and the results were completely inc... See more

Company replied

Rated 5 out of 5 stars

The serum is hands down the best tan I’ve ever used! The colour is stunning, it goes on so easily and evenly, it develops beautifully, and most importantly it wears off so well! I think it also smells... See more

Company replied

Rated 5 out of 5 stars

I just love that I found this brand on tiktoks found the “super dark mouse” but I found a new love recently for the serum! You don’t need a lot of product either it goes a long way and I’m obsessed! I... See more

Company replied

Company details

  1. Beauty Product Supplier

Written by the company

At bBold HQ we understand the superpower of a great glow, it’s not just about how you look, it's how it can make you feel! Because when you feel great - you glow inside & out!


Contact info

3.2

Average

TrustScore 3 out of 5

392 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

OBSESSED!!!

OBSESSED! It smells amazing, applies really easily and super hydrating. I was also sent the bronzing gel which is absolutely incredible and gives a really nice and natural healthy tan. The products also, arrived super quickly despite the postal strikes. Thank you!

December 22, 2022
Unprompted review
b·bold logo

Reply from b·bold

Thank you so much for leaving a 5* review! - bBold x

Advertisement
Rated 1 out of 5 stars

I haven't had my order yet

I haven't had my order yet!
Ordered on the 28th November and still not received.

December 9, 2022
b·bold logo

Reply from b·bold

Hi Sadie, We are incredibly sorry that the postal strikes have caused a delay on your delivery however I can see that your parcel has now been delivered. Once again we apologise for the delay in your order but we hope you are loving your new tan! Kindest Regards - bBold.

Rated 1 out of 5 stars

I have had two requests to leave a…

I have had two requests to leave a review,but haven’t received the item.

December 9, 2022
b·bold logo

Reply from b·bold

Hi Fiona, We are incredibly sorry that the postal strikes have caused a delay on your delivery however I can see that your parcel was delivered by Royal Mail on 10th December. Once again we apologise for the delay in your order but we hope you are loving your new tan! Kindest Regards - bBold.

Rated 1 out of 5 stars

Horrendous company!

Horrendous company!! Ordered 2 weeks ago, given a fake tracking number (confirmed by Royal Mail it doesn’t exist) refuse to help and sort it out. Still no parcel !Telling me once they get the parcel back (whenever this may be) that they’ll then refund me. Reported to my bank as fraud and will never ever buy from them again. Disgusting company who would rather pay rubbish influencers to make fake review videos than actually do their job or have an actual customer service team. Embarrassing!

November 21, 2022
Unprompted review
b·bold logo

Reply from b·bold

Hi Poppy, once again we are incredibly sorry that the postal strikes have caused a delay on your delivery. The tracking number provided directly from Royal Mail can be used on royalmail.com/track-your-item to view live updates on the journey of your parcel. We are aiming to resolve this issue for you as soon as possible. Kindest Regards - bBold.

Rated 5 out of 5 stars

123 mouse and customer service

This product (123 mouse) goes on really well, I’ve been using tan for 20 years and had used more expensive brands but this by far is the best. I had a slight issue where the tan was sitting on the shop shelve for too long & had turn green, when I contacted the customer service they were absolutely amazing no questions asked just sent me a new one. There is no nasty stains on the bed clothes as you shower it off before bed colour is great. Highly recommend.

November 16, 2022
Unprompted review
b·bold logo

Reply from b·bold

Hi Louise, Thank you so much for taking the time to leave us this kind review! We really appreciate your custom - bBold x

Advertisement
Rated 5 out of 5 stars

Great product

Great product, smells good, colour brilliant

November 10, 2022
b·bold logo

Reply from b·bold

Hi Lynn, thank you so much! We really appreciate your 5* review x

Rated 5 out of 5 stars

Amazing for eczema sufferers/sensitive skin

I am so happy that I came across this tan on TikTok! I have suffered with eczema all my life and I have been searching for a tan that doesn’t irritate my skin or cause any flare ups and I’ve finally found it. Couldn’t be happier - such a lovely colour too!

November 11, 2022
b·bold logo

Reply from b·bold

Hi Harriet, we are delighted to hear of your positive experience using our Super Serum tan. Thank you so much for your support - bBold x

Rated 5 out of 5 stars

Love this brand

Love this brand. Great quality. Prompt delivery.

October 28, 2022
b·bold logo

Reply from b·bold

Hi Catherine, Thank you so much for taking the time to leave us a 5* review x

Rated 5 out of 5 stars

Halloween offer!

Really great offer with the Halloween Treat promo, and super quick delivery! Love the So Over It exfoliator so have stocked up. Also trying the buffer brush for the first time!

November 3, 2022
b·bold logo

Reply from b·bold

Hi Ellen, Thank you so much for taking the time to leave us a 5* review! We really appreciate your support x

Advertisement
Rated 1 out of 5 stars

ordered next day delivery on wednesday…

ordered next day delivery on wednesday and still no sign of it, no response from customer service, never had worse service to be honest

September 4, 2022
b·bold logo

Reply from b·bold

Hi Olivia, we are sorry to hear of your less than satisfactory experience. Unfortunately Royal Mail misplaced your order, however, we have posted a replacement order for you today. Once again we are incredibly sorry for this inconvenience x

Rated 5 out of 5 stars

Best tan ever

Amazing customer service and the tan is perfect! Long lasting, best smelling tan I’ve ever used and I love the colour! Will definitely be buying more

August 11, 2022
b·bold logo

Reply from b·bold

Thank you so much for leaving us a 5* review! We really appreciate it x

Rated 1 out of 5 stars

Faulty pump.

I was really excited to use this new fake tan, however the pump was faulty and unable to use. What a waste.
I have contacted the company and no reply as of yet.
I looked through the reviews before purchasing and I did see a few mentioning the pump being faulty, and yup. They aren’t wrong.

August 3, 2022
b·bold logo

Reply from b·bold

Hi Leah, we are incredibly sorry about the faulty pump on your product. Our customer service team have responded to your email and have replaced your product. Kind regards, The bBold Team x

Advertisement
Rated 5 out of 5 stars

I've just recently started using b bold…

I've just recently started using b bold and I love it ....both my daughter and I are absolutely loving the medium mousse and recently tried the smart mousse which was great it gave me a beautiful sunkissed natural look. Would highly recommend this tan.

July 1, 2022
b·bold logo

Reply from b·bold

Thank you so much for leaving us a 5* review! We really appreciate it x

Rated 5 out of 5 stars

Love it 5*

Love it 5* no fault with this tan has to be one of the best on the market today.

June 22, 2022
b·bold logo

Reply from b·bold

Thank you so much for leaving us a 5* review! We really appreciate it x

Rated 5 out of 5 stars

Hands down the best fake tan I’ve ever used!

Hands down the best fake tan I’ve ever used, gives a lovely dark tan that isn’t orange and fades nicely! 100% recommended!!

June 21, 2022
b·bold logo

Reply from b·bold

Thank you so much for leaving us a 5* review! We really appreciate it x

Rated 5 out of 5 stars

Great product

Great product, easy to put on, colour is natural.

June 2, 2022
b·bold logo

Reply from b·bold

Thank you so much for taking the time to leave us a 5* review!

Advertisement
Rated 5 out of 5 stars

I absolutely love B Bold tan

I absolutely love B Bold tan, the Supermousse is fantastic and I find the formula so gentle and moisturising on my dry skin, I love it!

~ Stacey Burns

May 17, 2022
b·bold logo

Reply from b·bold

Thank you so much for taking the time to leave us a 5* review!

Rated 5 out of 5 stars

Best tan ever

Best tan i have ever used and so reasonably priced. It also wears off well which is great no more patchy tan. Website is laid out well and delivery is always quick

May 17, 2022
b·bold logo

Reply from b·bold

Thank you so much for taking the time to leave us a 5* review!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look