The Baked Tile Co Reviews 

1,511
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 115 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the stunning and unique product variety, highlighting their exceptional quality and beautiful appearance. The staff receives commendation for being incredibly helpful, patient, and providing excellent advice and seamless service. Deliveries are frequently highlighted as quick, efficient, and well-organized, with products arriving promptly and well-packaged. Conversely, some customers noted product appearance variations, such as differences in texture, shade, or print quality, and microscopic size discrepancies. A few also experienced delivery issues, including unscheduled early arrivals or missed deliveries, and some reported receiving chipped or damaged tiles, though the company often provided helpful solutions.

What people talk about most

Product

Reviewers mention positive feedback about product, highlighting the excellent quality, color, and style of... See more

Quality

People report positive experiences with quality, consistently praising the tiles as stunning, gorgeous, and... See more

Delivery service

Users describe positive interactions with delivery service, frequently praising the promptness and efficiency... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, efficiency, and... See more

Service

Clients share positive opinions on service, with many reviewers describing it as great, excellent, and second... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fantastic variety of tiles which were just that little bit different to others we had looked at. Extremely helpful staff who quickly reply to emails and answer any questions related to the products,... See more

Company replied

Rated 5 out of 5 stars

For a start the product is absolutely stunning. At last a creative textile company that isn’t completely monolithic in browns and greys! Customer service is excellent and dispatch is quick. Reasonably... See more

Rated 5 out of 5 stars

Can't remember whether we wrote our review or not, but 2 reviews is better than 1 - as long as they are both 5* This company is exceptional and a should act as an example to all tiling companies ou... See more

Company replied

Rated 5 out of 5 stars

The Team at the Baked Tile Co were so very helpful, patient, offering advice on colour matching & after ordering a number of samples & decision made the Baked Tile Team organised delivery date to sui... See more


Company details

  1. Tile Store
  2. Bathroom Remodeler
  3. Decoration and Interior Design Store
  4. Home Improvement Store
  5. Kitchen Remodeler

About The Baked Tile Co

Written by the company

An online company offering an inspirational tile collection with free professional design advice for customers. We assist with both domestic and commercial specifications and pride ourselves in offering the most inspiring collections of tiles, backed up with extensive knowledge of the the interior design sector and tile industry. Sampling service. Zoom and showroom design services by qualified designers. Nationwide delivery. Technical support.

Your room....our Tiles, let's make something amazing together!

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Designer Basics ranges

Written by the company

25% off this fab collection when you spend over £100 on other ranges!
https://www.bakedtiles.co.uk/collections/designer-basics.
1860 Collection
An online exclusive collection of beautiful traditional period style tiles. Suitable for Interior and exterior installation. Frost Proof and with a +36PTV. The Collection has an impressive range of design options, with coordinating borders and corners.

Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(1,511)

90 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

SATISFACTION GUARANTEED

Fantastic variety of tiles which were just that little bit different to others we had looked at. Extremely helpful staff who quickly reply to emails and answer any questions related to the products, price and quantity needed etc. Very easy online ordering process.
Kept well informed regarding delivery dates, the delivery drivers were also very helpful on arrival. This our second order and would definitely recommend.

September 23, 2025
 The Baked Tile Co logo

Reply from The Baked Tile Co

Thank you very much Karen, so happy to hear you love our tile collection 😊

Rated 5 out of 5 stars

Great tiles and they look stunning!

Great tiles and they look stunning! I am so pleased with the service and the team were super helpful when I called and had questions.

Looking to used again when we redo our kitchen!

January 21, 2025
 The Baked Tile Co logo

Reply from The Baked Tile Co

Much appreciated Lucy, look forward to helping you in the future!

Rated 5 out of 5 stars

You were really helpful on the phone

You were really helpful on the phone. It took me a long time to make a decision on the tiles. But you were so patient with me. You always took the time to listen. And I never felt rushed.
Thanks for your kindness. I love the tiles that I chose. They look great in the downstairs toilet

September 17, 2025
Rated 4 out of 5 stars

Samples for a new planned kitchen next year

I ordered some tile samples as part of my research for a planned new kitchen, work for which will start next year.
The samples arrived fairly quickly and I am very pleased with the colours and quality. I will most likely visit the store before I make my final decision, as I have time for this.
The web site was easy to use, which helped me with my choices. I am looking forward to having a new kitchen, as I have waited for many years for this!

September 17, 2025
 The Baked Tile Co logo

Reply from The Baked Tile Co

Thank you Susan, glad to hear you were happy with our website and samples. We would love to have you in store in the future!

Rated 5 out of 5 stars

A great tile company

Great service with good communication throughout. Received tile samples quickly & subsequent tile choice promptly too. The tiles are superb & husband is fitting them for our hearth. They will look brilliant. I will be looking to buy more tiles as we renovate the rest of our house. 100% recommend 👌

September 15, 2025
Rated 5 out of 5 stars

Beautiful tiles and very good value for…

Beautiful tiles and very good value for quality. Also customer service is brilliant. We discovered the wrong number of tiles had been delivered (not baked tiles fault but the delivery company) and Gail who I spoke to was very efficient and helpful in getting the issue resolved. I always judge a company on how they deal with problems and this is some of the best customer service I’ve ever received. Thank you Gail

September 26, 2025
Unprompted review
Rated 3 out of 5 stars

Alert! They are selling wrong tiles.

Alert! They are advertising wrong tiles.

I have ordered my tiles based on their “Inspiration”photos. To my surprise when I opened the instagram of that inspiration the lady said that she used different tiles. The product has similar colour and the same size but the texture and variety of shade is completely different. Please be aware of the errors like that on their website. I changed my rating for 3 starts as the customer service solved our problem and was actually quite helpful, accepted their fault.

Quite problematic though if you want exact type of tile and you might possibly receive something that you don’t want. Delivery is pricey and non refundable!

Edit: I was waiting to see if you remove the photos of the tiles that are wrong but you didn’t. I think you mislead customers on purpose.

September 25, 2025
Unprompted review
 The Baked Tile Co logo

Reply from The Baked Tile Co

I’m so very sorry to read this review . We are not the sort of company who intensionally mislead customers. In this instance , we had been tagged by an influencer in an image which appeared to show two of our Marrakesh brick tiles. Both the tiles were the same size ,colour, tone and finish to our collection and we had no reason to believe they were not those tiles . Bearing in mind we only sell a few tiles in that size and the fact we had been tagged in the image, the lovely photo was added to our product pages. It was not until you informed us that you believed they were not the same tile , that we became aware of our error. The floor tile was our Marrakesh brick, but the white wall tile, which in the photo was almost identical to Marrakesh brick white, was actually from a different supplier. We apologises when we realised this was the case and arranged for the tiles you had ordered to be sent back to us. We actually added the influencers image quite a long time ago and we sell a lot of our white tile, no one prior to your complaint had drawn this to our attention , showing how the tile on the image was very similar and creates the exact same look and feel when installed. We are genuinely sorry for this error and have now removed the photo from the product page.

Rated 4 out of 5 stars

The tiles look great and appeared to be…

The tiles look great and appeared to be easy to install. However 10% of the tiles had chips on one of the edges and couldn't be used as a whole tile. Luckily there were enough places for cut offs so they weren't wasted. Also my tiler said that the tiles were not not all the same size with microscopic differences only apparant when being installed

September 4, 2025
 The Baked Tile Co logo

Reply from The Baked Tile Co

Hi David, thank you for your feed back, unfortunately customer orders can get damaged in transit, should you buy from us again all you need to do is let us know within 3 days and we can get replacements sent out to you from the same batch asap. Thank you for your custom ,

Rated 5 out of 5 stars

Personal service. Over and above expectations.

Quite a way from me and I only had a small order at this stage but service was both excellent and personal too. They couldn’t have been more helpful and I’d say went over and above expectations with an awkward geographical delivery arriving on time. On top, quality product at fair price. Therefore, I can definitely recommend this company and I’ll be using them again for further orders.

August 28, 2025
Rated 5 out of 5 stars

For a start the product is absolutely…

For a start the product is absolutely stunning. At last a creative textile company that isn’t completely monolithic in browns and greys! Customer service is excellent and dispatch is quick. Reasonably priced too. Will definitely be buying again. First class in every way. Any designer working on a period based project or restoration would do well to visit these guys.

August 28, 2025
Rated 5 out of 5 stars

Fantastic experience!! Highly recommended!

Fantastic experience!!

I had some help from the team with my order, they managed to rush out some of the deliveries when I was short of time. The tiles are fantastic and look incredible.

Special thanks to all of the team for their help, I’m looking forward to ordering again for my next project

August 27, 2025

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