Base.com (formerly BaseLinker) Reviews 663

I've recently completed the installation of Base in a setup that includes WooCommerce and a two-way sync with eBay for over 4,000 products — including synchronization of product data, pricing, and stock. Additional integrations include DPD for courier services, email forwarding, and integration with QuickBooks for accounts.

First and most importantly, once correctly configured for your specific business needs, with proper workflows established and staff trained, Base proves to be a highly stable and reliable system. In our experience, it has operated with zero errors.

That said, Base is a complex platform to implement. It offers integrations with hundreds of marketplaces and apps, which introduces a high level of configuration complexity. A single incorrect setting can cause failures in key processes. Be prepared to invest significant time — 400+ hours is a realistic estimate — to get everything working as intended. However, if your business case justifies it, I recommend adopting Base.

The system’s biggest weakness is its support infrastructure. Both the documentation and ticket system are lacking. Responses are often unclear or grammatically incorrect, sometimes to the point of requiring clarification before they make sense. It's not uncommon for support to request information that has already been provided or to send screenshots of settings with no context about where those settings can be found. Despite these shortcomings, I believe the support team is genuinely motivated to help you succeed and get the system running the way you want.

Key tip: Learn how to use automatic actions — this is essential for getting the most out of the system.

Feedback from both end users and company staff has been overwhelmingly positive — they find the system intuitive, fast, and reliable.

My advice to the Base team: invest seriously in improving your documentation and customer support.

It’s so comprehensive and very capable software. But with that comes some complexity. You have to be prepared to learn as you go with it but if you do you’ll reap the rewards.

Excellent support and full of features. Can't ask for anything more for a small business trying to make it work on multiple platforms.

I love the ability to schedule a video support call, and the Base agents are very knowledgeable, usually resolving any issue there and then

Base.com has been a total win for us
We’ve been using Base.com at Vitamingo for a few years now, and we couldn’t be happier. The platform itself is super clean and easy to use—everything from setting up new products to managing orders just makes sense.
But what really makes Base.com stand out is the support team. Honestly, they’re next-level. Anytime we’ve had a question or needed help, we’ve gotten quick, friendly responses from people who actually know what they’re talking about. No canned replies or endless waiting. We even had a couple of custom requests early on, and they were open to it and helped us figure things out fast.
They genuinely care about making things work for your brand, which is rare these days. It feels more like working with a partner than just using a service.
Since moving over to Base, things have been running smoother, and our site performance has noticeably improved. We’ve seen better conversion rates and just overall less stress.
If you’re running an ecom brand and want a platform that’s powerful and has a human touch, Base.com is it.
— Team Vitamingo

I was managing my different marketplace and website stores separately for a long time. After getting base.com it has made a big difference. I dont miss any orders, get my labels created quickly in one place. Connect to different systems and apps.
Also base support team was amazing and helped me set up and answered my questions when i needed. Super happy with the decision.

I have been impressed with Base.com customer service and have found their product to be an absolute time saver!! I run a small business online across multiple platforms including eBay, Amazon and Base.com has become a core part of how I run my business now. I no longer have to manually list every order, or worry about over selling with the real time stock updates - which has freed me up to focus on growing my business. I’m about to launch on TikTok Shop — something I’ve been wanting to do for ages.

Great service and fantastic product. It helps me manage all my marketplaces in one place. Great Stuff 👍

Easy to use with all of the major platforms and players and a great UX.

We’ve been using BaseLinker for a few months now and it’s been such a relief.
Managing Amazon, eBay, Shopify used to be a total mess, now it’s actually under control.
Things just work! The automation saves loads of time and we’re not constantly chasing stock issues like we used to.
Set up wasn’t a hassle and the support team’s been really helpful whenever we’ve had a question.
If you’re selling on a bunch of channels and want to make things simpler, definitely give it a go.

Was really struggling with managing my different platforms but can honestly say working with the team has been fantastic. Easy set up (even though I am not the most tech savvy!), always runs smoothly and the support team have always been quick on hand when I have needed them. Did shop around admittedly at first but these guys were the most reasonable and have been invaluable especially with my time. Really pleased and highly recommend.

We’ve been using BaseLinker for over a year now and couldn’t be more satisfied with the results. The platform is incredibly versatile, user-friendly, and has significantly streamlined and automated our order processing across multiple sales channels. Integrations with marketplaces, couriers, and invoicing tools work seamlessly.

A special shout-out to our account manager, Patryk, whose support has been exceptional. He is responsive, knowledgeable, and always goes the extra mile to help us optimize our workflows. His guidance has made a real difference in how efficiently we use the system.

Highly recommended — both for the platform itself and the outstanding support from professionals like Patryk!

It's just simply outstanding web service for orders handling and centralization of e-shop/marketplace oriented channels into one space, which saves a lot of time.

I was introduced to Baselinker at an eBay UK event and decided to move my operations over to them. Eight months later, I can say it was one of the worst business decisions I've made.

Before Baselinker, our stock levels were near-perfect throughout the year. Since switching, we’ve been plagued by constant overselling across platforms. What was once a smooth operation has turned into daily chaos. Each morning starts with dread, wondering how many orders we’ve oversold overnight, and how many apologies and refunds we’ll have to issue. It’s not only damaging to our reputation but deeply frustrating.

The system doesn't work as promised. Sync issues and unreliable integrations have caused one problem after another. Their platform feels clunky, and the fee structure only adds insult to injury: £0.15 per order for the privilege of daily stress.

If you're considering Baselinker, take this as your warning: there are far better, more reliable alternatives in the UK. This platform has cost us time, money, and customer trust, and we're offboarding as quickly as possible.

Exceptional tool and top-tier support!

BaseLinker is by far one of the most advanced and comprehensive platforms I’ve worked with. It truly streamlines every aspect of multichannel e-commerce – from order management and stock synchronisation to shipping integration and marketplace automation. It’s a powerful, all-in-one solution that makes running an online business much easier and more efficient.

A special thank you goes to Sylwia from the support team, whose professionalism and dedication are absolutely outstanding. She works wonders! Always quick to respond, incredibly helpful, and patient – Sylwia makes even the most complex issues feel manageable. Thanks to her, the whole setup process and day-to-day usage have been smooth and stress-free.

I highly recommend BaseLinker to anyone looking to simplify operations, save time, and scale their online business. It’s a smart investment that truly delivers results.

Implementing Base has been one of the best decisions for our business! It has completely transformed our operations, allowing us to automate processes, save time, and scale efficiently across multiple marketplaces.

Seamless Automation – From order processing to invoicing and shipping, BaseLinker has streamlined our workflow, eliminating manual tasks and reducing errors.
Marketplace Growth – Managing sales across Amazon, eBay, Shopify, and more has never been easier. We can now expand effortlessly without worrying about inventory mismatches or delays.
Real-Time Inventory & Workflow Monitoring – Keeping track of stock levels across multiple platforms is now automatic and hassle-free, helping us avoid overselling and stock shortages.
Efficiency & Time-Saving – What used to take hours is now handled in minutes, allowing our team to focus on growth rather than admin tasks.

Thanks to Base, we’ve scaled faster, improved customer satisfaction, and increased productivity.

Highly recommended for any eCommerce business looking for a powerful all-in-one automation solution!

This company takes a cut from every sale you make (on top of the mandatory monthly fees), and that can quickly add up to being quite a bit of money. No other software works this way, and for good reason.

The online marketplaces (Amazon, Ebay etc.) have already been optimized to take as much as possible from their sellers, so it's mind boggling that this is their pricing model.

You'd think they must be offering some unrivaled functionality then to justify it. They're not. For that reason, it isn't at all worth the money. If you're looking for platform sync there are much cheaper alternatives out there.

They don't care about customers. The most important for them are money

They want a Percentage of your Turnover - once you reach a certain threshold - Absolute Con - Avoid like the Plague.

Another 3 hours wasted, nope this doesn't work either, rubbish