Billabong UK Reviews 

391
TrustScore 2 out of 5

1.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 198 reviews, most reviewers were unhappy with their experience overall. Consumers frequently reported frustrating delivery delays, with many orders arriving late or disappearing completely in transit. People also mentioned that customer service was entirely unresponsive, leaving buyers waiting weeks for help or receiving only unhelpful automated replies. Though some reviewers faced significant challenges, a small group of customers were satisfied with the products they ordered. Reviewers stated that the clothing was well-made, looked even better than the pictures, and provided great comfort and durability over time. A few individuals also noted that when things went smoothly, postage was fast and items were easy to enjoy.

What people talk about most

Order

People report profound dissatisfaction and disappointment with their order experiences. Consumers frequently... See more

Product

Clients share ambiguous opinions on product quality and sizing. While some reviewers praise well-made items,... See more

Delivery service

Reviewers highlight negative aspects of delivery service, frequently reporting severe delays, missing... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting widespread frustration... See more

Response time

Reviewers express deep frustration with response times, noting that emails and contact forms go completely... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 2 out of 5 stars

It takes them 1 full month to refund my orders, which is so irritating! They did answered my email, but not that helpful. Delivery time depends on where they get that items from. If in UK, very... See more

Rated 1 out of 5 stars

I ordered the item over 2weeks ago now, and it still hasn't arrived - yet I'm being asked to 'rate the service'. Just be warned UK customers - delivery is VERY slow Updated 03 July 2026 - still wai... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

391 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.8

All reviews

(391)

196 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 1 out of 5 stars

Lost my items yet expect more of my money?

Item hasn't moved in transit in two weeks. Is one week overdue for delivery yet seemingly in another country. Billabong offered a 30% discount on my next order. When my current order isn't even with me. Why would anyone hand more money over to a company when they don't receive their purchases?

June 21, 2026
Unprompted review
Rated 2 out of 5 stars

Don't do it!

I ordered two items and was told if I added another I would receive a promotional reward. I did this. Only the third item was delivered. The two I wanted were declared "unavailable". Poor

June 9, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely useless package tracking

Absolutely useless package tracking.Ordered multiple items and some come from outside uk and mine got lost. Useless support from Billabong with probably an AI support. I’d be wary of ordering more than one item at a time and they do little to resolve problems

June 10, 2026
Unprompted review
Rated 1 out of 5 stars

Package never arrived

Tracking is rubbish!! my package never arrived. There’s no one to support you from the customer service team, it’s all just bots:( feel like I’ve been scammed! don’t even know how I could get my money back since no one has been answering emails.

June 19, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Avoid buying from this company

One item was missing from the order and been waiting over 3 weeks with no ability to track the order and zero response from web contact form other than an automated response. Have emailed and submitted the contact form multiple times and not got any further. There is no phone number and no way of cancelling the order to get a refund so they have the money but I have a bikini top with no bottoms. Worst customer experience ever.

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

Scam website

The company can improve my responding to emails. And completing shipment details for couriers so then customers can find out what has happened to their order. Do not recommended. You won’t get your items. Should have ordered off Amazon

June 6, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Billabong Online - Do not waste your time!

I made my order on the 6th June, it is now the 18th June and I have still not received it. The tracking is useless and the customer service is non existent. I would go out of my way to avoid using Billabong in any capacity in the future.

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

Parcel had not been delivered

Parcel had not been delivered, despite being claimed that it was, with no photo evidence of that delivery. Waited for the parcel for 18 days, didn't arrive. Gave two enquiries and was met with one automated response that told me it was delayed and then no further response after questioning. Now being 11 days after the enquiry, still no reply or refund.

Essentially stealing my money with no product.

Disgusting customer service. I would not recommend buying products from this site.

No regard for Customer Rights Act 2015

June 17, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

I paid £70 for a bikini on 30th May

I paid £70 for a bikini on 30th May, still has not arrived. Some tracking info says it’s been delivered, some says it out for delivery. No one is responding to my emails. I think the brand must be having some financial issues. Contacting my bank now to try and get the money back. Feel so disappointed having bought from them before and had good service. Do not order from Billabong!!!

June 17, 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

I ordered some items as a present, the package hasn’t shown up, despite placing the order 18 days ago. I have emailed the company twice and have had no response. I spoke to the delivery company who confirmed the issue is the sellers end. I am fuming and will not be purchasing from this company again. Unfortunately as I hadn’t received my parcel, my dad has to go without his Father’s day gifts.

June 17, 2026
Unprompted review
Rated 1 out of 5 stars

Order did not arrive

Order did not arrive. Customer service was not helpful. Pushing responsibility Customer to contact delivery services. I could not contact delivery services as I do not have an account with them.

June 17, 2026
Unprompted review
Rated 1 out of 5 stars

Bad service

I’ve not gotten my order and haven’t had any response from customer service despite 3 emails over the space of 2 weeks. It says it was delivered on the 5 June but haven’t received anything! Disappointed with the service and would have expected a response by now.

June 16, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Avoid!

Don’t normally leave reviews but my experience was really bad. I ordered 4 items and returned 3, the return was delivered on the 11th May. There was zero communication from the company and the 10 working days period had passed as per their policy so I emailed them for an update on my return. I just got a generic response, and nothing further after about a week. I ended up having to raise a case with PayPal and this enabled me to finally get my refund. Happy I got my money back but appalling customer service, paying customers should not be made to go on a wild goose chase to get a refund.

June 15, 2026
Unprompted review
Rated 1 out of 5 stars

PLEASE BOYCOT THIS COMPANY UNTIL THEY…

PLEASE BOYCOT THIS COMPANY UNTIL THEY HAVE A UK TEAM IT'S PRACTICALLY A SCAM!!!!
First order no problems a year ago. Second order and I'm still waiting after 4 weeks without any customer service from UK. 2/4 items arrive after a month. The other 2 items are lost. One item said a week after ordering it has been cancelled even though they are in stock online and in app. They said a refund will be issued - no refund issued 3 weeks after this email. The other item is lost in transit and will soon be missing the return window even though it's not arrived. I am out so much money and only met with automated responses from the customer team even though I keep trying to contact a human being. There is no UK number we can ring. I managed to get through to an agent in the US team who were prompt but they said they can't do anything about European Orders try the system again even though I have tried now 9 times. There is nothing in my junk I try every day of the week and everytime to try and get through but nothing. I am never shopping with Billabong online again it's been so stressful please boycott at all costs.

May 22, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look