My husband was so excited for his new smoking jacket I got him for Christmas. Great quality and it’s lovely. The only thing is, one of the sleeves is sewn poorly and the fabric is billowy on one side.... See more
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We received our beautiful, rich smoking jacket with a deep quilted navy blue collar & cuffs. Expert workmanship! The sash and thick piping detail is spectacular. It's delicious dark green brocade and... See more
I just got my Bown of London Summer Blazer. Wow!, it is every bit as fantastic as it appears on their website. A finely crafted quality classic Boating Blazer. You'd be hard pressed to find a com... See more
Five stars for quality and customer service. Zero stars for DPD who 'fibbed' about a delivery attempt and took my purchase to a retail collection point instead. Huge thanks to Louise at Bown for t... See more
Company details
About Bown of London
Written by the company
At Bown of London, we believe that luxury is about more than just the products we offer—it's about the experience. For nearly 40 years, we have been dedicated to providing the finest luxury bathrobes, dressing gowns, and loungewear. While our products may not be for everyone, we take pride in our reputation for excellence, as evidenced by our outstanding ratings on Trustpilot. Our customers trust us for our commitment to high-quality craftsmanship and fair business practices. If you're seeking quality over mere affordability, you've come to the right place.
What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.
Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.
What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.
Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.
Contact info
Trackside Business Centre, Unit 10 Abbot Cl,, KT14 7JN, West Byfleet, United Kingdom
- 01784 225904
- hello@bownoflondon.com
- bownoflondon.com
4.4
Excellent
2K reviews
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Replied to 93% of negative reviews
Typically replies within 1 week
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I was very pleased with the slippers…Mrs
I was very pleased with the slippers they were very comfortable and looked very good thanks
May 26, 2026
Men's lightweight robe:
Men's lightweight robe:
Great quality! Superior service! Very fast delivery!
May 19, 2026
duplicated my order and charged me twice
May 21, 2026
Reply from Bown of London
Hi
I have checked your order and it seems you ordered twice.
I can see you are in the process of returning one, and we will refund you
Best wishes
Louise
Sizing
Like a lot of garment makers, Bown assume everybody is 6’ + with arms to match so even in a small or medium size you still get a dressing gown too long in the arms and in length of gown. Height should be considered not just chest measurement. However, well made and nice materials.
May 18, 2026
I belived the negative reviews even…
I belived the negative reviews even though the positive outnumbered these.
Why I believed them and they were verified buyers.
The had unique case by case issues that not all purchases were.
But since buying the item and looking it over and also looking at the negative reviews, I saw that I did not have those same issues. So all in all I got mailed a great jacket. No tears or over sewn lines for the fabric.
I am good and happy.
I didn’t know I wanted one until a few weeks ago. But it took a few weeks of researching letting it sit settle in.
I asked of course my boss if I could get it, she said no I took a few more weeks, but I finally came around and pulled the trigger, but I also bought her one also to appease her bought a robe bath towel.
All in all it was a good purchase good receipt. It came in its white bag satin bag pretty neat. I washed hers. Hers was good. I’m overlooking mine how to wash it right now. I’m wearing it but when it comes out to washing it, I will review what I need to do to wash it properly.
May 14, 2026
Top quality service and products.
April 30, 2026
Bathrobe lacked belt lopes
May 13, 2026
Ordered the Astor luxury 12/10,Mayfair…
Ordered the Astor luxury 12/10,Mayfair long 12/10, the Sherlock 12/10, the Oxford 8/10 , the paisley wine 5/10 thought it would’ve been more silky , and the toweling bathrobe 15/10 definitely worth the investment
May 12, 2026
A truly premium product that is super…
A truly premium product that is super absorbent, top quality and luxurious. Despatched extremely quickly. Highly recommended.
May 12, 2026
Even though we had to return the robe
Even though we had to return the robe, it was excellent quality! It just wasn’t a good fit for Robert. The return process was very easy and we will definitely shop with you again!
Christy (Caregiver)
April 27, 2026
Having purchased two items both were…
Having purchased two items both were received quickly however one item was not what was ordered i e mailed and the correct item was immediately despatched with a apology and also a return label was sent, so very good service putting things right. Thank you Louise.
May 11, 2026
My summer weight robe is perfect
My summer weight robe is perfect! It is as beautiful as the picture. The cotton fabric is soft and will give me lots of wear. The construction is high quality. I love it! Delivered very quickly
May 7, 2026
Made in China for that price?
At the price and with a name like …of London, I expected something much better made. The quality was unacceptable. I could buy this kind of Made in China pyjama on Amazon for a fifth of the price. I gave the pyjama to the salvation army.
May 6, 2026
Reply from Bown of London
Hi
I am so sorry to read this. Our Pyjama's are made from the finest materials. We will email you to get more information on this complaint.
Best wishes
Bown of London Team
5 star customer service
Slight hiccup with my most recent order due to courier used. Bown had everything sorted out within a few hours.
May 5, 2026
Love my Bespoke Summer Blazer.
I just got my Bown of London Summer Blazer.
Wow!, it is every bit as fantastic as it appears on their website. A finely crafted quality classic Boating Blazer. You'd be hard pressed to find a comparison anywhere in the world, and for a very reasonable cost. Bown also delivers on first rate customer service and fast delivery as promised...
of course they do, they're a legacy British Company.
P. Flynn,
Spokane WA, USA
April 30, 2026
Reply from Bown of London
Hi
I am so sorry to read this review. I have checked on the shipping and the robe was shipped on time. It was send via UPS Ground which would usually take around 4 to 5 days to where you live. I can see it took a bit longer and will investigate why this happened.
Best wishes
Bown of London Team
Love my purchase
Love my purchase. Fits nice and amazing colours. Fab customer service, I emailed them about an issue I had, they replied very quickly and sent out a replacement which I received the next day
April 27, 2026
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