Bright Swimwear Reviews 

2,682
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 278 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptional support, noting that the team is extremely responsive, helpful, and accommodating when dealing with product exchanges. Many people also genuinely appreciate the high quality, durability, and cute designs of the various swimwear items available. Some reviewers were not happy with the sizing, mentioning that the products frequently run small and offer limited coverage for larger busts. Additionally, several consumers expressed frustrations regarding the return policy, pointing out that cash refunds are not provided and that navigating the exchange process can sometimes become quite challenging.

What people talk about most

Product

People report positive experiences with product, highlighting that the items are very cute, well made, and... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting quick responses and helpful support... See more

Quality

Clients share positive opinions on quality, consistently praising the durable materials and beautiful... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with opinions sharply divided. While many... See more

Return policy

Consumers find return_policy to be ambiguous as experiences vary widely. On one hand, many reviewers praise... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

Very happy with my experience! The bikinis I originally ordered were a little too small, but they were beautiful. The exchange process was quick and easy, and everything was resolved in less than tw... See more

Company replied

Rated 5 out of 5 stars

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more

Company replied

Rated 5 out of 5 stars

Very helpful and quick customer service. I am a first time buyer, and I have issues sometimes with sizing because I have a larger chest. While one style worked for me that I purchased, another one did... See more


Company details

  1. Swimwear Store
  2. Clothing Store

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 87% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(2,682)

284 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A forever customer!

I had quick responses and the person helping me was lovely. I feel like the answers to my questions were genuinely helpful while they provided more information about their other products which made it easier to keep shopping keeping that information in mind. I really appreciate the fact they are trying to reduce their carbon footprint by letting me keep my original purchase and gift it to a friend. Their clear information about the new invoice was nice because it kept it stress free. My new items were sent very fast and it was all handled very well. I was so impressed by this process and will absolutely be shopping here again!

May 12, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Beverly,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

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Rated 5 out of 5 stars

Fast Shipping, Great Customer Service

Packaging and shipping was extremely efficient and quick. I also initiated an exchange and it was taken care of extremely fast and politely! Great customer service!

May 11, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Beatrice,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Absolutely love this brand and their…

Absolutely love this brand and their customer service! Best bikini brand out there!!!!

May 12, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Avery,

Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Love the bikinis but had to change the…

Love the bikinis but had to change the size and the service was very good and had a surprise!

May 11, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Susanne,

Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Highly recommend

They responded quickly, delivery was amazing, and very very cute patterns with high quality and very nice people but suits run small

May 10, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kinsley,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

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Rated 5 out of 5 stars

I can truly recommend these bikinis

I can truly recommend these bikinis. They are made of great-quality fabric and look absolutely beautiful. The purchasing process was also very fast and smooth. The team is always very helpful, kind, and supportive when answering questions and assisting customers:)
I honestly recommend everyone to buy their bikinis here, you will not be disappointed!

May 9, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi elina,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Incredible customer service

Incredible customer service! Helped me with a quick turn around on an exchange to ensure I have what I need before vacation. Can’t wait to wear my new bikinis!

May 8, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ann,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Beautiful swimwear and amazing support

Beautiful swimwear and I had an amazing experience with communication with support

May 8, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Maria,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Great costumer service!

May 8, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Mathilda,

Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

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Rated 5 out of 5 stars

10/10

10/10. The top and bottom arrived without any issues, everything was in perfect condition and delivered on time. It’s true that the sizing runs a bit small, so I would recommend sizing up, but the customer service was fast, very efficient, and extremely friendly throughout the whole process. It was a great shopping experience overall.

May 8, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ari,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Disappointing customer service to fix their mistake

I ordered a swimsuit well over in a month advance for my vacation and when I received the package it was missing the top. It was incredibly difficult to get in contact with customer service and took almost a week and i finally got an answer when i reached out on instagram. I asked for it to be expressed shipped to me to make it on time for my trip but was told you couldnt do that and so i didnt end up getting it for my trip in time. I spent my hard earned money on this, super disappointing the customer service was not better especially as this was not my fault and i had to continuously go out of my way to get help

March 11, 2026
Unprompted review
Rated 5 out of 5 stars

Exchanges

This is my second time buying from bright swim. I absolutely loved my first pieces so of course I went to check out their newest bright colors. I ordered two different sets in styles I already had from them. After recieving them, I really regretted not trying some of their other incredible styles. I sent an email to start and exchange and Anna was extremely quick to help. I got 3 pieces exchanged almost immediately but even better, they gifted me the pieces I was going to exchange to decrease their carbon footprint. I’m absolutely thrilled because now I can gift these extra pieces to my sister so I know will appreciate the bright colors and quality. I will be back for the phenomenal customer service and amazing bathing suit quality.

May 7, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Emily,

Thank you for your kind message. We're so happy to hear about your positive experience with us and that Anna was able to help you with your concern. Please just let us know if you ever need any further assistance!

Elsa x

Rated 5 out of 5 stars

Adele was so nice and understanding

Adele was so nice and understanding. Gave great recommendations and excellent customer service.

April 23, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Camila,

We're so happy to hear about your positive experience with us and that Adele was able to help you with your concern. Please just let us know if you ever need any further assistance!

Elsa x

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Rated 5 out of 5 stars

I love the quality of the bathing suits…

I love the quality of the bathing suits and the customer service was great and they were quick to respond! I have ordered from here a few times and have had great experiences each time!

May 6, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kylie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing customer service and such a…

Amazing customer service and such a smooth exchange process! The team was so kind and helpful throughout everything. Super happy with my experience and my new bikini

May 7, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Natalie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great customer service experience

Great customer service experience! Anna was very helpful and responsive in resolving my concern quickly and professionally. I received the replacement bikini, and I’m very happy with the quality and fit. Thank you again for the excellent support, highly recommended!

May 7, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Luge,

Thank you for your kind review! We're so glad that Anna was able to help you. We can't wait for you to try your new set!

Elsa x

Rated 5 out of 5 stars

The swimsuits fit so good

The swimsuits fit so good, I loved the texture and quality. I will definitely be ordering again.

May 6, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Rylee,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

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Rated 5 out of 5 stars

This swimwear are very resistant and…

This swimwear are very resistant and the fit is amazing. Plus their customer service it top top!!

May 6, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Anastacia,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

DO NOT BUY

DO NOT BUY ! I bought two bikinis and my experience has been horrible from start to finish. I was ordering from Canada, thinking the package would come from the USA as they have a warehouse there. But it came from Sweden so I had to pay custom fees, I emailed them twice to know if I could just refuse the fees, send them back and get my money back. I didn’t get an answer until I received an email to give them a review which I did. They finally replied when they saw my bad review and told me that I would get a store credit according to the policy. So I paid the fees, got the bikinis and it is unbelievable! What was supposed to be an XL looks and fits like a Small size, and the quality is the same as SHEIN. I spent $200 for two bikinis that won’t ever fit me and there’s no return or exchange possible. It must be a scam! What a waste of money and time.

May 5, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Micky,

We're sorry to hear that you feel this way about your experience with us. Kindly note that we do make it clear on our website that only orders within the USA are shipping from our warehouse in the USA and all other orders are shipped from our warehouse in Sweden; we do also offer returns and exchanges for orders as long as they were not marked as FINAL SALE. Upon checking, our team had explained this, as well as our policy on customs duties, to you via email.

We've also suggested other styles that might work better for you but we have not yet received a response. Please just let us know what you'd like to exchange and we'd be happy to assist.

Elsa x

Rated 5 out of 5 stars

Shipping is always fast

Shipping is always fast! The orders are always correct on sizes. These are the best bikinis I have ever worn! Such great quality and the prints are beautiful!!!!!!! Quality last years also.

May 4, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sophia,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

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