Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. #98 of 137 best companies in Jewelry Store
  2. #14 of 15 best companies in Diamond Dealer
  3. #39 of 50 best companies in Jeweler
  4. #35 of 50 best companies in Jewelry Designer
  5. #2 of 6 best companies in Jewelry Engraver
  6. #8 of 9 best companies in Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
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1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

It was a gift for a dear friend

It was a gift for a dear friend, and she loved them!

October 1, 2025
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Reply from Brilliant Earth

Thank you so much for choosing Brilliant Earth for such a special gift. We're delighted to hear it brought joy to your friend! Your support means the world to us.

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Rated 1 out of 5 stars

Unfulfilled promises

Company pushed out our arrival date 4 times. Still have not received our order. Asked to expedite it and then the request was pushed out ANOTHER 10 days. After multiple requests to be transferred to speak to someone other than a customer service rep it was refused. Not happy with the constant unfulfilled promises.

October 5, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Lauren, we sincerely apologize for the delays and frustration you've experienced with your order. We understand how disappointing repeated timeline changes are, especially when you're eagerly awaiting something meaningful.Our team was hoping to reach out to you to assist with your order, but we are having trouble finding you in our system. Can you please message us at Customer-Resolution@brilliantearth.com with the best contact information to reach you?

Rated 5 out of 5 stars

Easy,accurate and gorgeous!

I love my ring,its beautiful and matches perfectly.

October 3, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're delighted to hear that your ring brings you joy and complements your style beautifully. It means the world to us to be part of such special moments.

Rated 5 out of 5 stars

Very accommodating

Very accommodating. Great help picking out a necklace and earrings.

October 5, 2025
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Reply from Brilliant Earth

Thank you so much for sharing your experience with us. We're delighted to hear our team could assist you in finding the perfect pieces. Your kind words mean a lot to us!

Rated 5 out of 5 stars

Great service and great quality…

Great service and great quality products. We are very happy with our experience overall.

October 5, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're truly delighted to hear that your experience with us was positive and that you’re happy with your purchase. It means the world to us to be part of such meaningful moments.

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Rated 5 out of 5 stars

Engagement Ring Condition and Delivery

Ring came perfectly on time and in perfect condition! Everything was perfect. Looked even better and shinier in person!

October 3, 2025
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Reply from Brilliant Earth

Thank you so much for sharing your experience with us. We're thrilled to hear that your ring arrived just as you hoped and that it shines beautifully in person. Your kind words mean a lot to our team as we strive to create memorable moments. Wishing you all the best on this special journey!

Rated 5 out of 5 stars

Samantha was very kind and helpful…

Samantha was very kind and helpful during my appointment. She was knowledgeable on all aspects of the process. She made picking out a ring easy to navigate. Pick up process was also straight forward which I appreciated, plus the front staff were very friendly. Would highly recommend Brilliant Earth to anybody is wanting a simple process but high quality experience.

October 3, 2025
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Reply from Brilliant Earth

Thank you so much for sharing your experience with Samantha and our team! We're delighted to hear that the process felt smooth and enjoyable for you. It means a lot to us to know our efforts to provide exceptional service and quality shine through. We appreciate your recommendation and wish you all the best on your journey!

Rated 5 out of 5 stars

It was on time and we got excellent…

It was on time and we got excellent recommendations. I thought I had an idea but Derrick gave better options that my wife ended up choosing.

October 3, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled Derrick could provide helpful recommendations and that you found the perfect choice together. It means a lot to us to be part of such special moments.

Rated 5 out of 5 stars

The final product was more brilliant…

The final product was more brilliant than advertised!

October 3, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled to hear that your experience with Brilliant Earth exceeded your expectations. It means a lot to us to be part of such special moments.

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Rated 5 out of 5 stars

Hajar provide excellent customer service

Hajar provide excellent customer service

October 3, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words about Hajar’s service! We’re thrilled to hear you had a wonderful experience with us. Your support means the world to us.

Rated 3 out of 5 stars

Mediocre experience, beautiful ring

The engagement ring we purchased is beautiful. The service we received was mediocre. The ring shipped late. The website is misleading about resizing. It states “free resizes for 1 year.” You only get one free resize, then after it will cost you $150. No where does it state this, and the use of plural “resizes” is deceiving. When I said that it doesn’t state that anywhere on the website, they offered a second resize at no cost with the punishment/expiration attached that I only had one day to go to the physical store to drop the rind off for resizing. I think we spent enough money to not be given games like that. We will happily pay another jeweler for a resize. We looked at it as a big selling feature that we could return the ring to get the perfect size (this ring is for life, after all). It was one of the reasons we chose this company. So this felt like a bait and switch.

October 2, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Tina, thank you for sharing your experience and for choosing Brilliant Earth for your engagement ring. We're glad to hear it's beautiful! We're sorry your ring didn't arrive as expected and that our resizing policy wasn't clear from the start. We'd like to reach out directly to discuss your concerns, but we're having trouble locating your order in our system. Would you please email us at Customer-Resolution@brilliantearth.com with your contact information so we can connect with you?

Rated 1 out of 5 stars

Ordered a ring slightly too large BE won't amend

**The reply from Brilliant Earth below does not take into account the circumstance and the fact that I needed the ring quickly. I ended up cancelling my order with them and going to a local jeweler and I suggest you do the same, I got the exact same diamond and ring for far far lower cost which shows what rip off merchants brilliant earth are and how utterly poor their customer service is, thanks for nothing**

Ordered a ring slightly too large, 2 hours after ordering I contacted customer services to make an amendment to the order, any other company im sure this would be fine. Not Brilliant Earth, they were unable to amend the order, ut instead suggested I wait until I recieve the ring, make sure its not the rigbt size, ship it back to them to be re-sized, then ship it back to me. The ring had not sterted production it shouldn't be such a hassle to change the size.

Rigid processes have really made what should be an exciting experience a negative one. I should have just gone with a local jewelers.

October 1, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Armanie, thank you for speaking with us. Per our conversation, to provide you with a revised size, we are happy to place a corrected order for you. Please let us know if there is anything we can do to help.

Rated 5 out of 5 stars

The process of ordering could not have…

The process of ordering could not have been easier. Absolutely every aspect is included on the online order platform and a representative will check with you (by email) to see if everything is how you want it. You can change then or leave it. My rings are gorgeous and will use Brilliant Earth again for future orders.

September 30, 2025
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Reply from Brilliant Earth

Thank you so much for your wonderful review! We're thrilled to hear you found the ordering process easy and that you love your rings. We can't wait to help you with your future orders! 💍

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Rated 4 out of 5 stars

Custom from home

I loved the ability to custom make the ring, and visualize it without going to a showing. I did think the stone would be a big bigger than it was though.

October 1, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled you enjoyed the custom design experience and the visualization tool. We appreciate your feedback about the stone size—that’s really helpful for us to keep improving. If you have any questions or want to explore other options, feel free to reach out!

Rated 5 out of 5 stars

Stunning!

Everything was handled very professionally. The ring i purchased for my lovely wife is stunning! She really loves it!! (Because her birthstone is September's sapphire, I was hoping it would be more like the photo...deeper sapphire blue.) The box was very nice as well. Overall, we are very pleased. Thank you.

September 11, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled to hear your wife loves her sapphire ring. We understand how important those deeper blue hues can be and appreciate your feedback. It's wonderful to know the ring and packaging met your expectations.

Rated 5 out of 5 stars

Excellent and easy process from start…

Excellent and easy process from start to finish. Great customer service, high quality and attention to detail on the final ring. Was delivered on exact date that it gave me for ETA on day of order. Can't recommend enough.

September 29, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled to hear you enjoyed the process and love your ring. It means the world to us to deliver on our promises and provide top-notch service. Enjoy your beautiful piece!

Rated 5 out of 5 stars

Perfect customer service

Brilliant Earth has a fantastic staff who are willing to sit down with you and go over everything you need to know, as opposed to similar stores who will not give you the time of day if you aren’t explicitly buying that same day. Wonderful experience, will recommend to anyone looking for a place to purchase jewelry

September 30, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled to hear that our team made your experience special. We’re always here to help, whether you're ready to buy or just browsing. Looking forward to assisting you again soon!

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Rated 5 out of 5 stars

Quick Support & Beautiful Ring

Support was quick and able to answer questions about the process for shipping to a facility for pickup. Everything went as planned and the ring is beautiful.

September 17, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words! We're thrilled to hear that the shipping process went smoothly and that you love your ring. It was our pleasure to assist you!

Rated 5 out of 5 stars

Very helpful!

AJ was very helpful great experience

September 30, 2025
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Reply from Brilliant Earth

We're so glad to hear it, thank you for these kind words for AJ!

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