British Pride Reviews 

540
•
TrustScore 3 out of 5

2.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

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Review summary

Created with AI, based on recent reviews

Looking at 35 reviews, most reviewers were somewhat happy with their experience overall. Consumers genuinely appreciate the interesting product selections available on the business website and find the initial ordering steps very straightforward. Many people note that order confirmations are typically sent promptly and tracking updates can be quite helpful. Some reviewers were not happy with delayed package deliveries and missing items that took several months to arrive. Others experienced frustrating communication issues when trying to get replies or status updates through email or web contact forms. Disappointed buyers frequently pointed out the complete absence of a phone number to resolve urgent matters more efficiently.

What people talk about most

Order

Clients share ambiguous opinions on orders, with many consumers highlighting severe delivery delays and... See more

Product

Consumers experience great frustration regarding product delivery and fulfillment, with many reviewers... See more

Customer communications

Customers consistently note frustration with customer communications, highlighting the complete lack of a... See more

Response time

Customers felt deep frustration regarding the extremely poor response time, reporting that emails sent on... See more

Delivery service

Users describe profound disappointment with the delivery service, citing severe delays and missing orders.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more

Rated 2 out of 5 stars

I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September... See more

Rated 4 out of 5 stars

I would have awarded zero stars if I could. I ordered the Spitfire and Roundels Winter Scarf on the 20th Nov, with the order being confirmed on the 20th. Despite sending four email... See more

Rated 1 out of 5 stars

RE Order 63479 placed on 23/7/25 the last I heard from British Pride was on the25/8/25 not heard any thing since despite sending numerous Emails several report forms and even letters. Still not recei... See more



Contact info

2.8

Average

TrustScore 3 out of 5

540 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

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Hasn’t replied to negative reviews

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2.8

All reviews

(540)

20 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

British Pride

Did what it says on the tin in as much as good items and great delivery

December 23, 2024
British Pride logo

Reply from British Pride

Hi Dennis,

Thank you for your great review! We’re delighted to hear that you were pleased with both the quality of the items and the delivery service. It’s always wonderful when everything meets expectations!

If you need anything else in the future, please don’t hesitate to get in touch.

Best wishes,
John

Rated 5 out of 5 stars

Excellent quality

Excellent quality, arrived early and well made, just what I needed to show how proud I was to serve.

December 22, 2024
British Pride logo

Reply from British Pride

Dear Maria,

Thank you for your wonderful review! We’re so pleased to hear that the item met your expectations in terms of quality, arrived early, and was just what you needed. It’s fantastic to know that it helps you show your pride in serving.

If there’s anything else we can assist you with, please don’t hesitate to get in touch.

Best regards,
John

Rated 5 out of 5 stars

Easy to oder

Easy to oder, arrived as described, husband thrilled

December 20, 2024
British Pride logo

Reply from British Pride

Dear Anthea,

Thank you for your lovely review! We’re delighted to hear that the ordering process was easy, the item arrived as described, and that your husband is thrilled with it. If you ever need anything else, please don’t hesitate to get in touch.

All the best,
John

Rated 1 out of 5 stars

Sorry that I ever heard of British…

Sorry that I ever heard of British Pride, they certainly are not interested in British Veterans just their money.

December 20, 2024
British Pride logo

Reply from British Pride

Hi Ray,

I’m truly sorry to hear that you feel this way, and I apologise for any disappointment or frustration caused. At British Pride, we deeply respect and appreciate the contributions of British veterans, and it is certainly not our intention to make anyone feel undervalued.

I would like to understand more about your experience so we can address any concerns and work to resolve the issue. Please feel free to contact us directly at hello@britishpride.co.uk, and we will do our best to make things right.

Once again, I apologise for any inconvenience caused and thank you for bringing this to our attention.

Kind regards,
John

Rated 5 out of 5 stars

Rapid delivery

Rapid delivery, item just as described

December 19, 2024
British Pride logo

Reply from British Pride

Dear Mr David,

Thank you for your positive review! We're so pleased to hear that your item arrived swiftly and was exactly as described. It’s always our aim to provide a seamless and reliable service.

If you need anything further, please don’t hesitate to get in touch.

Best regards,
John

Rated 1 out of 5 stars

Already told you where you have gone…

Already told you where you have gone wrong. You just do not care about customer service.

December 20, 2024
British Pride logo

Reply from British Pride

Dear Gordon,

I’m truly sorry to hear about the frustration and inconvenience you’ve experienced with your order, and I apologise for not meeting your expectations. We strive to provide reliable and prompt service.

I completely understand your concerns about the delay, and I apologise for not informing you sooner about the supply issue. We take full responsibility for the communication lapse and for not offering you the opportunity to cancel the order at the right time.

I would like to assure you that we are reviewing the situation and taking your feedback seriously. If the package does not arrive in time or if there are any further complications, please don’t hesitate to contact us at hello@britishpride.co.uk, and we’ll do everything possible to resolve the matter.

Once again, I sincerely apologise for the inconvenience this has caused, and I appreciate you bringing this to our attention.

Kind regards,
John

Rated 5 out of 5 stars

They are good value for money 💰


They not even come yet but if they are like the others I'm well satisfied thank you God bless you all.

December 19, 2024
British Pride logo

Reply from British Pride

Hi Karen,

Thank you so much for your kind review! We’re delighted to hear that you’ve been satisfied with our products in the past, and we truly appreciate your trust. We hope your new items meet the same high standards.

Once they arrive, if there’s anything else you need or any way we can assist further, please don’t hesitate to get in touch.

God bless, and thank you again for your support!

Best wishes,
John

Rated 4 out of 5 stars

Very good service

Very good service delivery service good smaller book than I thought it would be

December 19, 2024
British Pride logo

Reply from British Pride

Hi Jeff,

Thank you for your review! We're pleased to hear that you were happy with both the service and delivery. However, I’m sorry to hear that the book was smaller than you expected. We do try to ensure our product descriptions are clear, but we’ll certainly take your feedback on board.

If you need any further assistance or have any questions, please don’t hesitate to get in touch.

Best regards,
John

Rated 5 out of 5 stars

Item turned up on expected date

Item turned up on expected date - very good quality- would thoroughly recommend this company !

December 18, 2024
British Pride logo

Reply from British Pride

Dear Audrey,

Thank you for your fantastic review! We're so pleased to hear that your item arrived on time and that you're happy with its quality. Your recommendation means a great deal to us. If you ever need anything else, please don’t hesitate to reach out.

Many thanks,
John

Rated 5 out of 5 stars

Christmas day WW1

Another great detailed badge. Very clear.

December 18, 2024
British Pride logo

Reply from British Pride

Dear Dave,

Thank you for your kind review! We’re delighted to hear that you’re pleased with the detail and clarity of the badge. It’s always our aim to provide high-quality items, and it’s fantastic to know that we’ve met your expectations.

If you need anything else, please don’t hesitate to get in touch.

Best regards,
John

Rated 5 out of 5 stars

I received notifications and was able…

I received notifications and was able to follow the modes of delivery. Not a long wait.

December 18, 2024
British Pride logo

Reply from British Pride

Hi Patricia,

Thank you for your positive feedback! We're so glad to hear that you were kept informed with notifications and were able to easily track the delivery process. It's great to know there was no long wait for your order.

If you need anything further, please don’t hesitate to get in touch.

Best wishes,
John

Rated 5 out of 5 stars

I think the quality and variety of…

I think the quality and variety of choices. I dint live in the UK so I value getting really good mementos and reminders of places I will visit again very soon Everything I have ordered from you has been as good as advertised and promptly delivered

December 18, 2024
British Pride logo

Reply from British Pride

Hi Dennis,

Thank you for your wonderful review! We're thrilled to hear that you’ve been pleased with both the quality and variety of our products. It’s lovely to know that we’ve been able to provide you with meaningful mementos, especially when you’re so far from the UK.

We truly appreciate your support, and it’s great to hear everything you've ordered has met your expectations. If you ever need anything else or have more places you’d like to remember, we’ll be here to help!

Best regards,
John

Rated 5 out of 5 stars

Great service and lovely products

Love the products that I have already bought and will get more

December 18, 2024
British Pride logo

Reply from British Pride

Hi Howard,

Thank you so much for your kind review! We're absolutely delighted to hear that you love the products you've purchased. It's wonderful to know that you’re planning to shop with us again, and we truly appreciate your continued support.

If there's anything else we can assist you with, please don't hesitate to get in touch.

Best regards,
John

Rated 5 out of 5 stars

Parcel arrived very quickly and…

Parcel arrived very quickly and everything in good condition

December 18, 2024
British Pride logo

Reply from British Pride

Dear Ann,

Thank you for your lovely review! We're thrilled to hear that your parcel arrived quickly and that everything was in good condition. It’s always great to know that our service meets your expectations.

If you need anything else, please don’t hesitate to get in touch.

Best regards,
John

Rated 5 out of 5 stars
British Pride logo

Reply from British Pride

Dear Mr Fred,

Thank you for your kind review! We’re pleased to hear that you were happy with the service from order through to delivery. It’s always our aim to provide a smooth and efficient experience for our customers.

Best wishes,
John

Rated 5 out of 5 stars

brillant service and quality

brillant service and quality. will keep using

December 18, 2024
British Pride logo

Reply from British Pride

Hi Debbie,

Thank you so much for your fantastic feedback! We're delighted to hear that you're pleased with both our service and quality. It’s wonderful to know you'll be continuing to use us, and we truly appreciate your support.

Best regards,
John

Rated 5 out of 5 stars

The service is very good

December 18, 2024
British Pride logo

Reply from British Pride

Dear Ron,

Thank you for your kind words! We’re thrilled to hear that you were happy with our service. Your feedback means a lot to us, and we truly appreciate your support.

Best wishes,
John

Rated 5 out of 5 stars

The detail in each item is very superb

The detail in each item is very superb. Excellent service, and quick delivery.

December 18, 2024
British Pride logo

Reply from British Pride

Hi E Smith,

Thank you so much for your wonderful review! We're delighted to hear that you're pleased with the detail of each item, as well as the service and delivery. It's always our aim to provide both quality products and a smooth experience for our customers.

If you need anything else, please don’t hesitate to reach out.

Best regards,
John

Rated 5 out of 5 stars

Very good 😊 thank

Very good 😊 thank

December 5, 2024
British Pride logo

Reply from British Pride

Dear Andrew,

Thank you so much for your kind feedback! We're delighted to hear that you're happy with your purchase. If you need anything further, do let us know.

Best wishes,
John

Rated 5 out of 5 stars

I ordered 6 of the brooches (Order No…

I ordered 6 of the brooches (Order No BP56720). 2 weeks ago hoping to get them for Xmas. Sent message asking for update but no response whatsoever. Not one of my best experiences online. Received my order 07 Jan so pleased with the quality of the product.
I am sorry the email communication was not their best but perhaps that might be something they can work on for the future.

December 24, 2024
Unprompted review
British Pride logo

Reply from British Pride

Updated:

Hi there Alan,

Thank you for your feedback. We're glad to hear you're pleased with the quality of the brooches, though we understand the frustration caused by the wait. We'll certainly take your comments on board to improve our response times going forward. Your patience is much appreciated!

------

Hi Alan,

Thank you for your feedback. We haven’t received any email communication from you regarding this issue, so could you please resend your message? I can confirm your order was delivered on 7th January. If you haven't received it, please let us know, and we’ll sort out a replacement right away.

We apologise for any inconvenience caused and appreciate your patience while we resolve this.

Best regards,
John

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